Technology Explained

Emerging Influencer Marketing Trends in 2025

Published

1 year ago

January 14, 2025

Levi Klein

Reviewed
By Marek Dudas

In the rapidly evolving digital landscape of 2025, the role of influencers has transcended beyond mere product placement to become a multifaceted force in marketing, brand building, and consumer engagement. As brands navigate this complex ecosystem, understanding the expanded role of influencers is crucial for leveraging their full potential.

The Evolution of Influencer Marketing

Influencer marketing has come a long way from its early days when it was primarily about celebrities endorsing products. Today, influencers range from mega-celebrities to micro and nano-influencers, each with their unique niche and dedicated following. This diversification allows brands to target specific demographics with precision.

From Product Placement to Brand Ambassadorship

Initially, influencers were mainly used for product placement—posting pictures or videos with a product in hand. However, in 2025, this strategy has evolved. Influencers are now brand ambassadors who embody the brand’s values, ethos, and lifestyle. This deeper connection helps in creating authentic content that resonates more effectively with their audience.

For example, fitness influencers are not just showcasing gym equipment; they are promoting an entire lifestyle of health and wellness, often incorporating multiple brands that align with their personal brand. This holistic approach builds a more genuine relationship with their followers, making the product placement feel less like an advertisement and more like a recommendation from a trusted friend.

The Power of Authenticity

One of the key reasons why influencers have become so effective is their ability to create authentic content. Unlike traditional advertisements, which can often feel forced and impersonal, influencers share their personal experiences, making their endorsements more relatable and trustworthy.

User-Generated Content and Community Building

In 2025, the trend of user-generated content (UGC) has gained significant traction. Influencers encourage their followers to create content around a brand, fostering a sense of community and engagement. This not only amplifies the brand’s reach but also generates a wealth of authentic content that can be repurposed across various marketing channels.

For instance, a beauty influencer might launch a challenge encouraging followers to create makeup looks using a particular brand’s products. The resulting UGC serves as powerful social proof, as potential customers see real people using and enjoying the products.

User-Generated Content, Emerging Influencer Marketing Trends in 2025

Image by: Yandex.com

Data-Driven Strategies

With advancements in technology and analytics, influencer marketing has become more data-driven in 2025. Brands can now track the performance of influencer campaigns with greater accuracy, measuring metrics such as engagement rates, conversion rates, and return on investment (ROI).

AI and Predictive Analytics

Artificial Intelligence (AI) and predictive analytics play a significant role in identifying the right influencers for a brand. These technologies analyze vast amounts of data to predict which influencers will deliver the best results based on factors like audience demographics, engagement history, and content style.

By leveraging these insights, brands can make more informed decisions, ensuring that their influencer partnerships are not only effective but also aligned with their overall marketing strategy.

The Rise of Long-Term Partnerships

Another notable trend in 2025 is the shift towards long-term partnerships between brands and influencers. Instead of one-off campaigns, brands are investing in ongoing collaborations that allow for deeper storytelling and more sustained engagement.

Building Brand Loyalty

Long-term partnerships enable influencers to integrate a brand more seamlessly into their content, creating a more authentic and consistent narrative. This helps in building brand loyalty, as followers are more likely to trust a brand that their favorite influencer has been consistently endorsing over time.

For example, a travel influencer might work with a particular airline over several months, sharing various aspects of their travel experiences. This ongoing relationship not only keeps the brand top-of-mind for their audience but also reinforces the influencer’s genuine endorsement.

The Importance of Diversity and Inclusion

In 2025, diversity and inclusion have become paramount in influencer marketing. Brands are increasingly recognizing the importance of representing a wide range of voices and perspectives in their campaigns.

Reaching a Broader Audience

By collaborating with influencers from diverse backgrounds, brands can reach a broader and more varied audience. This not only enhances the brand’s image but also fosters a sense of inclusivity and representation.

For instance, a fashion brand might partner with influencers of different sizes, ethnicities, and genders to showcase the versatility and inclusivity of their clothing line. This approach resonates with a wider audience, making the brand more relatable and appealing.

The Ethical Considerations

As influencer marketing continues to grow, so do the ethical considerations surrounding it. Transparency and authenticity are more important than ever, with audiences becoming increasingly savvy and skeptical of disingenuous endorsements.

Disclosure and Transparency

In 2025, regulatory bodies are placing greater emphasis on disclosure and transparency in influencer marketing. Influencers are required to clearly disclose any paid partnerships, ensuring that their followers are aware of the commercial nature of their endorsements.

This transparency not only builds trust with the audience but also protects the brand and influencer from potential backlash. Brands must ensure that their influencer partners adhere to these guidelines, maintaining ethical standards in their marketing efforts.

The Future of Influencer Marketing

Looking ahead, the role of influencers is set to continue evolving, driven by technological advancements and changing consumer behaviors. Virtual influencers, augmented reality (AR), and the metaverse are just a few of the innovations poised to shape the future of influencer marketing.

Virtual Influencers and AR

Virtual influencers—computer-generated characters with their own social media profiles—are gaining popularity. These digital personas offer brands a unique way to engage with audiences, blending the lines between reality and virtual experiences.

Similarly, AR is being used to create immersive and interactive experiences. For example, an influencer might use AR to showcase how a piece of furniture would look in their home, providing a more engaging and realistic demonstration for their followers.

The Metaverse

The metaverse—a collective virtual shared space—is another frontier for influencer marketing. As more people spend time in virtual environments, influencers will play a crucial role in shaping these digital spaces, creating new opportunities for brands to connect with consumers in innovative ways.

Conclusion

In 2025, the role of influencers has expanded far beyond simple product placement. They are now integral to brand storytelling, community building, and creating authentic, engaging content. By understanding and leveraging these evolving dynamics, brands can harness the full power of influencer marketing to connect with their audiences in meaningful and impactful ways. As technology continues to advance and consumer behaviors shift, the future of influencer marketing promises to be an exciting and dynamic landscape.

Author

Levi Klein

View all posts

Up Next

How AI is Enhancing Social Media Customer Service

Don't Miss

How TikTok is Shaping the Future of Social Media Trends

Jobs and education

Mastering the Braze Practitioner Exam: Your Comprehensive Guide

Published

2 days ago

January 15, 2026

JackReacher224

Introduction

The Braze Practitioner Exam is a critical certification for professionals looking to demonstrate their expertise in customer engagement, marketing automation, and Braze platform management. As businesses continue to adopt data-driven marketing strategies, Braze has become one of the leading tools for delivering personalized customer experiences.

By earning the Braze Certified Practitioner certification, individuals validate their ability to effectively use Braze’s features to create, manage, and optimize customer journeys.

This guide will delve into the types of Braze Practitioner exam questions, helping you understand the key topics that will be tested, how to prepare, and what you can expect when taking the exam. Whether you’re a marketer, customer success professional, or marketing automation expert, understanding what to expect in the exam will increase your chances of success.

What is the Braze Practitioner Certification Exam?

The Braze Certified Practitioner Exam is a professional certification that assesses your knowledge and hands-on skills in using the Braze platform to create data-driven, personalized customer engagement campaigns. The exam tests your ability to manage campaigns, leverage data for segmentation, automate workflows, and analyze performance to optimize future strategies.

Candidates who successfully pass the exam are recognized as proficient users of the Braze platform and capable of driving significant customer engagement outcomes. The exam includes a mix of multiple-choice questions, case studies, and scenario-based questions that reflect real-world marketing challenges.

Key Topics Covered in Braze Practitioner Exam Questions

The Braze Practitioner Exam covers several important areas that all Braze users should be well-versed in. Here’s a breakdown of the main topics:

1. Braze Platform Fundamentals

One of the core areas tested is your understanding of Braze’s platform fundamentals. This includes knowing how to navigate the dashboard, configure account settings, and understand key platform features. Expect questions about how to integrate Braze with external data sources and how to set up user profiles, events, and attributes.

Possible Exam Questions:
- What is the primary function of Braze Canvas in creating customer journeys?
- How do you configure push notifications and what data is required to personalize them?

2. Campaign Management and Strategy

Braze is designed for automating and personalizing campaigns, and this is a major focus of the exam. You’ll need to understand how to create and manage multi-channel campaigns using Braze’s various messaging features, including email, in-app messages, push notifications, and more.

Possible Exam Questions:
- How do you create an automated lifecycle campaign to re-engage inactive users?
- What steps are involved in setting up a cross-channel campaign within Braze?

3. Segmentation and Audience Management

A strong understanding of audience segmentation and how to use customer data to personalize communication is crucial. The exam will test your ability to set up audience segments based on behavioral and demographic data, and how to use those segments to deliver personalized campaigns.

Possible Exam Questions:
- Which segment criteria would you use to create an audience of high-value customers who have made purchases in the last 30 days?
- How do you use Braze’s event tracking to trigger personalized messages based on user behavior?

4. Data-Driven Marketing

Braze is all about leveraging data to drive engagement. You’ll need to know how to integrate customer data, use event-based triggers, and create personalized messages based on user behavior. Expect questions on how to collect and use data to segment audiences effectively and how to use that data to automate targeted marketing strategies.

Possible Exam Questions:
- How does Braze’s data integration allow you to sync user attributes and events across different platforms?
- What is the role of dynamic content in email campaigns, and how do you use it to personalize messages?

5. Analytics and Reporting

Braze offers robust analytics tools to track the effectiveness of your campaigns. The exam will test your ability to understand key metrics, analyze campaign results, and make data-driven decisions for optimization.

Possible Exam Questions:
- Which metrics should you focus on when evaluating the success of a push notification campaign?
- How can you use Braze’s A/B testing feature to improve the performance of your email campaigns?

6. Advanced Engagement Techniques

Once you’ve mastered the basics of campaign setup and data integration, the exam will test your understanding of advanced engagement strategies. This includes creating complex multi-step journeys, managing user feedback loops, and optimizing customer engagement across all channels.

Possible Exam Questions:
- How would you set up an abandoned cart workflow that sends a push notification followed by an email reminder?
- What advanced strategies would you implement to re-engage users who haven’t interacted with your app in 60 days?

How to Prepare for the Braze Practitioner Exam?

To succeed in the Braze Certified Practitioner Exam, preparation is key. Here are some practical tips to help you study effectively:

Gain Hands-On Experience with Braze:
The best way to prepare is by using Braze regularly. Create and manage real campaigns, work with customer segmentation, and use the analytics tools to optimize your strategies. This will ensure that you’re familiar with the platform’s features.
Study the braze acadmey:
Braze offers online courses and training materials through the Braze Academy. This is a comprehensive resource that covers all the key areas tested in the exam. Completing the courses will give you a solid understanding of the platform.
Review Braze Documentation and Case Studies:
Braze’s official documentation is a treasure trove of information about the platform. Make sure to familiarize yourself with the Braze knowledge base and review case studies that show how Braze is used in real-world scenarios.
Take Practice Exams:
Some online platforms like ExamsEmpire provide practice exams that mimic the format and difficulty of the Braze Certified Practitioner Exam. These can assist you in assessing your preparedness and pinpointing areas needing enhancement

Frequently Asked Questions (FAQs)

What is the passing score for the Braze Practitioner exam?

The passing score for the Braze Certified Practitioner Exam is typically around 70%, though this can vary.

How long is the Braze Practitioner exam?

The exam typically lasts for 90 minutes, and it consists of multiple-choice questions and scenario-based questions.

What is the format of the exam?

The exam is online, with multiple-choice questions and practical scenarios that test your ability to apply Braze tools in real-world situations.

How can I register for the Braze Practitioner exam?

You can register for the exam via the Braze Academy or the official Braze certification portal.

What is the validity of the Braze certification?

The Braze Certified Practitioner Certification is typically valid for two years. After that, you may need to renew it to stay updated with the latest features.

The Braze Practitioner Exam is a comprehensive and practical certification that proves your ability to leverage the Braze platform for data-driven customer engagement. By understanding the key topics covered in the exam, practicing regularly on the platform, and using the resources available in the Braze Academy, you can be well-prepared to pass the exam and boost your career in marketing automation and customer success.

Author

JackReacher224

View all posts

Lifestyle

Comprehensive Analysis of the Global Electronic Nose Market

Published

2 days ago

January 15, 2026

Mahesh21

The global electronic nose market is witnessing rapid growth, with a market valuation of USD 156.9 million in 2024. By 2025, this figure is anticipated to rise to USD 175.7 million, eventually reaching an impressive USD 435.2 million by 2033.

Thus, this robust growth represents a compound annual growth rate (CAGR) of 12% throughout the forecast period spanning 2025 to 2033. Such momentum indicates widespread acceptance and innovative applications of electronic nose technology across diverse industries.

Understanding the Electronic Nose Market

Market Dynamics

According to a report by Straits Research, the analysis of the electronic nose market reveals its structural composition, key dynamics, and future potential. The research considers various market segments and provides reliable projections to aid strategic decision-making.

To maintain accuracy and depth, the study implements a balanced approach, integrating both primary and secondary research methodologies.

Research Methodology

The methodology consists of two critical components:

Primary Research: This involves expert interviews, surveys, and direct industry interactions, providing firsthand insights into current market conditions and future potential.
Secondary Research: This aspect includes well-respected sources such as industry reports, company publications, and government data, ensuring a comprehensive understanding of market trends.

This dual approach helps create an informed perspective for stakeholders looking to navigate the electronic nose market landscape.

Scope of the Report

The report offers a detailed examination of various applications for electronic noses, focusing on key market players, including established businesses and newcomers.

It employs valuable analytical frameworks like PORTER’s Five Forces and PESTEL analysis to evaluate micro- and macroeconomic influences that affect market dynamics. This analysis helps stakeholders understand competitive positioning and recognize emerging trends.

Regional Performance of the Electronic Nose Market

The electronic nose market’s performance varies across different regions, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Each area is assessed based on essential indicators such as market size, growth rates, consumer preferences, and import-export activities. This regional analysis highlights specific drivers and challenges that impact market opportunities.

North America

In North America, the electronic nose market is driven by innovations in technology and healthcare. The military and defense sectors utilize electronic noses for chemical detection, enhancing safety and efficiency.

Additionally, healthcare applications are growing, particularly in diagnostics and monitoring.

Europe

Europe is also experiencing significant advances in electronic nose technology, especially in food and beverage applications. Stringent quality control regulations in this region are propelling demand for devices capable of detecting odors and contaminants, ensuring product safety.

Asia Pacific

Conversely, the Asia Pacific region exhibits rapid growth opportunities due to a booming food and beverage industry. Countries like China and India are harnessing electronic nose technology for food quality assurance, capitalizing on consumer demand for safe and high-quality products.

Latin America and the Middle East & Africa

Finally, Latin America and the Middle East & Africa are gradually adopting electronic nose technology, focusing on enhancing quality control in industries such as food processing and environmental monitoring. While these markets are still developing, they present attractive opportunities for investment.

Market Segmentation

The electronic nose market can be segmented by various categories, allowing for a more refined understanding of its dynamics:

By End-User

Military and Defense: Utilized for detecting hazardous substances.
Healthcare: Employed in diagnosing diseases through breath analysis.
Food and Beverage: Crucial for ensuring quality and flavor integrity.
Waste Management (Environmental Monitoring): Used for monitoring air quality and emissions.
Others: Includes various niche applications across different sectors.

Leading Revenue Segments

The waste management and food and beverage segments have emerged as the largest revenue contributors within the electronic nose market. For example, the waste management segment was valued at USD 7 million in 2021 and is projected to surge to USD 19 million by 2030, indicating a robust CAGR of 12% for this segment. Electronic nose technology excels in environmental monitoring, allowing effective differentiation of gases and odors, which is crucial for quality control.

Key Players in the Electronic Nose Market

The competitive landscape of the electronic nose market features several key players committed to innovation and market expansion:

Alpha MOS SA
Electronic Sensor Technology Inc.
Odotech Inc.
AIR SENSE Analytics GmbH
Plasmon GmbH
Aryballe Technologies SA
RoboScientific Limited
Common Invent BV
Stratuscent Inc.
The eNose Company
Sensigent LLC

These companies are pivotal in advancing technology, further establishing the electronic nose as a critical tool across various industries.

Key Questions Addressed in the Report

The report seeks to answer essential questions that can facilitate informed decision-making:

What does the electronic nose market encompass, and how is it utilized across industries?
What was the electronic nose market size in 2025?
What CAGR is expected for the electronic nose market during the forecast period?
What are the crucial factors contributing to market growth?
How is the electronic nose market segmented, and what sub-segments exist?
What strategies are market players employing for expansion?
What new applications and industry trends are emerging?
Which market segments are projected to grow at the highest rates?
What solutions or offerings do leading companies provide?
How is competition shaped within the electronic nose market?

Insights Offered by the Report

The electronic nose market report provides a comprehensive range of insights, which include:

Historical market size data and competitive landscape analysis.
Pricing trends and regional price dynamics.
Market size, share, and forecasts segmented by region and application.
Analysis of market dynamics, including drivers, restraints, and opportunities.
Detailed segmentation analysis with insights into sub-segments and regions.
Competitive landscape assessments concerning industry leaders and new entrants.
Company profiles and strategic benchmarking.
PESTLE and PORTER’s Five Forces analyses.
Value chain and supply chain assessments.
Legal and regulatory insights applicable to various regions.
SWOT-based identification of lucrative business opportunities.
Strategic recommendations for market participants to enhance competitive positioning.

About Straits Research

Straits Research has been a trusted partner for over a decade, working with more than 2,000 organizations globally. They provide reliable, data-driven insights that empower both small and medium-sized enterprises (SMEs) and larger corporations. The firm aids senior executives and decision-makers in navigating the complexities of dynamic markets with actionable intelligence.

Straits Research publishes extensive syndication market reports throughout the year, covering high-impact industries like chemicals, healthcare, automotive, technology, aerospace, and defense. Additionally, its tailored research solutions are crafted to meet specific client needs, enabling businesses to discover growth opportunities and manage risks effectively.

Author

Mahesh21

View all posts

Development

Mastering Azure Fundamentals: Guide to the AZ-900 Certification

Published

2 days ago

January 15, 2026

jacklim

Cloud computing has become a baseline skill for IT professionals, business users, and technical beginners alike. Microsoft designed the Azure Fundamentals certification to validate this baseline understanding without requiring deep technical expertise. Many candidates preparing for the exam search for insight into the AZ-900 real exam experience, hoping to understand how Microsoft evaluates cloud fundamentals in practice rather than theory.

This article breaks down how the exam is structured, what Microsoft expects candidates to understand, and how preparation should focus on conceptual clarity instead of memorization. Concept-focused practice resources designed to strengthen AZ-900 exam readiness.

AZ-900

The Role of AZ-900 in Microsoft’s Certification Path

AZ-900 serves as an entry point into the Azure certification ecosystem. Unlike role-based exams that validate job-specific skills, this exam focuses on awareness and understanding. It introduces cloud concepts, Azure services, pricing models, and governance features at a high level.

Microsoft uses AZ-900 to ensure that candidates understand why organizations use cloud services and how Azure supports business and technical needs. This makes the certification valuable not only for aspiring cloud engineers but also for sales professionals, managers, students, and non-technical stakeholders working with Azure-based solutions. The exam acts as a foundation rather than a specialization milestone.

How Microsoft Designs AZ-900 Exam Questions

AZ-900 questions are intentionally straightforward but concept-driven. They are designed to test understanding, not hands-on configuration. Most questions present short scenarios or statements and ask candidates to identify the correct cloud concept, service category, or responsibility model.

Microsoft often tests conceptual distinctions, such as the difference between SaaS and PaaS, or which tasks are managed by Microsoft versus the customer. These questions reward candidates who understand principles rather than those who memorize service names without context.

Because the exam avoids deep technical detail, clarity of understanding becomes the primary success factor.

Why Conceptual Accuracy Matters More Than Technical Depth

One of the most common mistakes candidates make is over studying technical implementation details. AZ-900 does not test configuration steps, scripting, or architecture design. Instead, it evaluates whether candidates understand cloud fundamentals and Azure’s value proposition.

For example, candidates are expected to know what high availability means, but not how to configure availability zones. They should understand pricing concepts, but not calculate complex cost scenarios.

This makes the exam accessible, but it also means that vague or partial understanding can lead to incorrect answers.

Key Knowledge Areas Where Candidates Often Struggle

Cloud concepts are a major focus area. Candidates must understand ideas such as scalability, elasticity, fault tolerance, and shared responsibility. These concepts often appear in simple but deceptively precise questions.

Azure services are tested at a category level. Candidates should know the purpose of compute, networking, storage, and database services without memorizing detailed specifications.

Pricing and support concepts can also be challenging. Understanding subscriptions, resource groups, and cost management requires attention to how Azure structures services commercially rather than technically.

Governance and compliance questions assess awareness of tools that help organizations manage access, policies, and standards.

How Exam Wording Can Influence Answers

Microsoft carefully chooses wording to test precision. Small differences in phrasing can change the meaning of a question. Candidates who rush often misinterpret intent and select answers that are partially correct but not aligned with the question’s focus.

Reading questions slowly and identifying what is actually being asked is essential. The exam rarely uses trick questions, but it does test whether candidates can distinguish between similar-sounding concepts. Practicing careful interpretation significantly improves accuracy.

The Difference Between Practice Questions and Exam Reality

Many candidates expect the exam to mirror practice tests exactly. In reality, Microsoft frequently updates question phrasing and examples while maintaining the same conceptual focus.

This means preparation should not rely on recognizing patterns or memorizing answers. Instead, candidates should aim to understand concepts well enough to answer unfamiliar questions confidently.

Exposure to exam-style questions helps build comfort, but understanding remains the deciding factor.

Responsible Preparation for AZ-900

Effective preparation starts with the official exam objectives. Candidates should study each domain at a conceptual level and ensure they can explain ideas in their own words.

Short quizzes and scenario-based questions help reinforce understanding when reviewed thoughtfully. The goal is to identify gaps and refine comprehension, not to chase high scores.

Some learners supplement their preparation with structured, concept-focused resources from platforms such as Cert Empire when they want additional clarity on how exam concepts are applied in questions.

Common Misunderstandings That Lead to Failure

A frequent misunderstanding is assuming AZ-900 is trivial. While introductory, the exam still requires focused preparation and a clear understanding.

Another issue is mixing content from advanced Azure exams into the AZ-900 study. This often creates confusion and distracts from foundational concepts.

Candidates may also underestimate pricing and governance sections, which can carry significant weight in the exam. Balanced preparation across all domains is essential. Join thousands of learners and see their feedback on Cert Empire’s Trustpilot.

How AZ-900 Knowledge Applies Beyond the Exam

The value of AZ-900 extends beyond certification. Understanding cloud fundamentals improves communication between technical and non-technical teams and supports better decision-making in cloud-related projects.
Professionals who understand Azure fundamentals can engage more effectively in discussions about cost, security, scalability, and service selection. This makes the certification useful even for those not pursuing technical cloud roles. The knowledge gained forms a strong base for further Azure certifications or general cloud literacy.

In Summary

The AZ-900 exam is designed to validate foundational cloud understanding, not technical execution. Microsoft expects candidates to demonstrate clarity, accuracy, and awareness of how Azure supports modern business and IT needs.

Candidates who focus on concepts, read questions carefully, and prepare responsibly are well-positioned to succeed. The exam rewards understanding over memorization and provides lasting value beyond test day.