Real Estate

What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

Published

2 years ago

January 3, 2024

Fred Wilson

What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

Introduction: Meet Bess Freedman, the CEO of Brown Harris Stevens

Bess Freedman is not just a real estate leader, but also a champion of social change, philanthropy, and building a culture-first brokerage for agents, staff, and clients. As the CEO of Brown Harris Stevens, the oldest and most prestigious private real estate company in the United States, she oversees more than 2,500 agents and 55 offices across New York, Connecticut, New Jersey, Florida, and California.

Freedman has a remarkable background, having practiced law as an Assistant State’s Attorney and worked as an attorney at Legal Aid Society before joining the real estate industry in 2003. She joined Brown Harris Stevens in 2013 as Senior Vice President and became the company’s first-ever CEO in 2018. Under her leadership, the company has grown in size, revenue, and market share, while maintaining its reputation for excellence, integrity, and service.

Freedman is also a vocal advocate for social justice, diversity, and inclusion in the real estate industry and beyond. She has publicly confronted issues such as sexual harassment, reproductive rights, and racial discrimination, and has supported various causes and organizations, such as the Asian Real Estate Association of America, the LGBTQ+ Real Estate Alliance, and the Real Estate Board of New York’s Diversity Committee. In 2021, she received the REBNY’s Kenneth R. Gerrety Humanitarian Award for her contribution to the community.

In this article, we will learn from Freedman’s insights and perspectives on the luxury real estate market in 2024, covering the trends, challenges, and opportunities that are shaping the industry and the consumer behavior.

Trend 1: Technology 2024: Proptech challenges and profitability pursuit

Technology is a key driver of innovation and transformation in the real estate industry, especially in the luxury segment, where buyers and sellers expect the highest level of convenience, efficiency, and sophistication. However, the proptech sector, which encompasses the various technologies and platforms that facilitate real estate transactions and services, has faced some significant challenges in the past year, such as the Federal Reserve’s rate hikes, the slowdown in venture capital investment, and the housing market’s conditions, characterized by soaring prices and limited availability.

According to Freedman, proptech companies need to focus on their profitability and sustainability in 2024, rather than relying on external funding and valuation. She believes that proptech companies should expand their product offerings and invest in consumer education to navigate the housing market slowdown and differentiate themselves from the competition. She also emphasizes the importance of partnering with established and reputable real estate firms, such as Brown Harris Stevens, to leverage their expertise, network, and reputation.

Freedman also predicts that some of the technologies that will have the biggest impact in 2024 are data-driven property management, remote work, cybersecurity, artificial intelligence, and augmented reality. These technologies will enable real estate professionals and consumers to optimize rents, maintenance schedules, tenant satisfaction, flexibility, freedom, data protection, decision-making, predictive analytics, and property visualization.

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Trend 2: The emergence of secondary markets will challenge the traditionally popular locales in 2024

One of the most notable trends in the luxury real estate market in 2024 is the emergence of secondary markets, which are smaller and less established markets that offer more affordable and diverse options for buyers and sellers. These markets are driven by the increased migration of people, especially millennials and baby boomers, who are looking for more space, privacy, amenities, and lifestyle choices, as well as the rise of remote work, which allows people to work from anywhere.

Freedman observes that some of the secondary markets that are gaining popularity in 2024 are Austin, Nashville, Denver, Miami, and Palm Beach. These markets offer a combination of factors that appeal to luxury buyers, such as lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities. Freedman also notes that these markets are attracting more investment and development, creating more supply and demand for luxury properties.

Freedman advises that real estate professionals and consumers who are interested in secondary markets should do their due diligence and research before making any decisions. She suggests that they should consider the market conditions, the local regulations, the neighborhood characteristics, the property features, and the potential risks and returns of each market. She also recommends that they should work with experienced and knowledgeable agents who have access to the best resources and information.

Trend 3: Style trends that will define luxury homes in 2024

Style is another important aspect of the luxury real estate market in 2024, as buyers and sellers are looking for homes that reflect their personal tastes, preferences, and lifestyles. According to a 2023 report by the Coldwell Banker Global Luxury program, some of the style trends that will define luxury homes in 2024 are:

Glamorous architecture: Luxury buyers are drawn to homes that have distinctive and dramatic architectural features, such as curved walls, soaring ceilings, glass walls, spiral staircases, and geometric shapes. These features create a sense of grandeur, elegance, and uniqueness, as well as enhance the natural light and views of the property.
Culinary-chic spaces: Luxury buyers are also looking for homes that have state-of-the-art kitchens and dining areas, where they can entertain and enjoy their culinary passions. These spaces are equipped with high-end appliances, custom cabinetry, marble countertops, wine cellars, and smart technology. They also have spacious and comfortable seating areas, where guests can mingle and relax.
Exo-luxe design: Luxury buyers are also interested in homes that have a fusion of fashion and real estate, where the interior design is influenced by the style and personality of the owner. This trend, called exo-luxe, is exemplified by homes that feature branded furniture, artwork, accessories, and fabrics, creating a cohesive and customized look.

Freedman states that style is a subjective and personal matter, and that luxury buyers should choose homes that suit their needs and desires, rather than following the trends blindly. She also advises that luxury sellers should consult with professional stagers and designers, who can help them showcase their homes in the best possible way, highlighting the features and benefits that appeal to the target market.

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Trend 4: Luxury housing and Tier 2 cities to lead realty sector growth in 2024

Another trend that will reshape the real estate market in 2024 is the growth of luxury housing and Tier 2 cities, which are smaller and less developed cities that offer more opportunities and potential for real estate development and investment. According to a report by Knight Frank, the luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Some of the cities that are witnessing a surge in luxury housing are Pune, Hyderabad, Ahmedabad, and Kochi.

Freedman believes that luxury housing and Tier 2 cities are attractive options for real estate professionals and consumers who are looking for new and emerging markets that offer more value and diversity. She says that these markets have a lot of potential and promise, as they are experiencing rapid urbanization, economic growth, social development, and cultural vibrancy. She also points out that these markets are more affordable and accessible, compared to the saturated and expensive Tier 1 cities, such as Mumbai, Delhi, and Bangalore.

Freedman cautions that luxury housing and Tier 2 cities are not without challenges and risks, such as the lack of regulation, transparency, and quality standards, the environmental and social impacts, and the political and economic uncertainties. She advises that real estate professionals and consumers who are interested in these markets should be careful and diligent, and seek the guidance and support of reputable and reliable partners, such as Brown Harris Stevens, who have the expertise, experience, and network to help them navigate the complexities and opportunities of these markets.

Trend 5: Exclusive and tailored service

The last trend that will define the luxury real estate market in 2024 is the demand for exclusive and tailored service, which is the hallmark of living with Four Seasons Private Residences. Four Seasons Private Residences offers private homes set in iconic cities, secluded beach communities, mountain retreats, modern metropolises, and plenty of desirable spots in between. These homes are not only luxurious and comfortable, but also come with the unparalleled service and amenities that Four Seasons is known for.

Freedman explains that living with Four Seasons means that you can rely on a dedicated team to anticipate your every need, building lasting and trusted relationships along the way. Whether it’s booking a table at your favorite restaurant, preparing a custom menu, or arranging a private jet, you can expect nothing but the best from Four Seasons. In addition, you can also enjoy the benefits of being part of a global community of like-minded homeowners, who share your passion for travel, culture, and lifestyle.

Freedman also reveals that living with Four Seasons is not limited to when you’re home. Whenever you find yourself away, you can rest easy knowing that your residence is always in expert hands. When you’re gone, the on-site team manages your property to the highest standards. And when it’s time to come back, you can expect everything to be perfectly ready for you, including your favorite groceries stocked in the kitchen.

Summary: What Bess Freedman Says About Luxury Real Estate in 2024

In this article, we have learned from Bess Freedman, the CEO of Brown Harris Stevens, about the latest trends, challenges, and opportunities in the luxury real estate market in 2024. Here are the main points we have covered:

Technology 2024: Proptech companies need to focus on profitability and sustainability, and leverage the technologies that enhance property management, remote work, cybersecurity, artificial intelligence, and augmented reality.
Secondary markets: Smaller and less established markets, such as Austin, Nashville, Denver, Miami, and Palm Beach, are gaining popularity among luxury buyers, who are looking for more affordable and diverse options, driven by lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities.
Style trends: Luxury buyers are drawn to homes that have glamorous architecture, culinary-chic spaces, and exo-luxe design, which reflect their personal tastes, preferences, and lifestyles.
Luxury housing and Tier 2 cities: Luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Tier 2 cities, such as Pune, Hyderabad, Ahmedabad, and Kochi, offer more opportunities and potential for real estate development and investment.
Exclusive and tailored service: Living with Four Seasons Private Residences means that you can enjoy the unparalleled service and amenities that Four Seasons is known for, as well as the benefits of being part of a global community of like-minded homeowners. You can also rely on a dedicated team to take care of your property and your needs, whether you’re home or away.

We hope that you have enjoyed reading this article and learned something new and useful. If you have any questions or comments, please feel free to share them with us. Thank you for your time and attention.

Author

Fred Wilson

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Art /Entertainment

Real Estate Agents in Dubai: Use Podcasting to Build Trust

Published

6 days ago

May 21, 2026

gulfpodcaststudios

Reviewed
By Gulf Podcast studios

Real Estate Agents in Dubai Boost Sales Through Podcasts

There is very stiff competition in the real estate industry in Dubai, and professionals always look for means that can help them differentiate themselves from other people in the industry. Today, Real Estate Agents in Dubai are increasingly relying on podcasting as a marketing strategy to reach out to potential buyers and property enthusiasts. Podcasts enable real estate agents to offer valuable information about property buying and selling.

Podcasts are increasingly becoming popular all over the world, with the number of listeners exceeding 460 million. Research within the industry reveals that podcast listenership comprises very engaged individuals, thus making podcasts a great way to enhance one’s online presence as a brand.

Rise of Podcast Marketing in Real Estate

Digital marketing has changed how real estate is marketed and sold. Both social media and video marketing are currently used, but podcasts have an advantage due to the longer conversations that establish trust in the listeners.

There are many topics that can be discussed by real estate professionals on podcasts, ranging from market news, tips on mortgages, investments, and living trends in Dubai. By doing so, they will establish themselves as credible professionals in the real estate market.

Podcasts allow agents to engage with clients while commuting or working out, among other times. This means there are more chances of reaching people than through traditional marketing strategies.

Why Podcasts Help Build Trust

Trust is the key element in the process of carrying out any transaction in real estate. Buyers or investors love to work with a real estate agent who shows their expertise and transparency in the field. Podcasts serve as a trustworthy means through which real estate professionals can speak naturally and answer any questions that clients may ask regarding the real estate business.

The listeners develop a better rapport with the host as it sounds more real than an advertisement. Professional quality is another key factor in gaining a reputation in any business sector, including real estate. Podcasting from the best podcast studio in Dubai will help in improving presentation quality.

Key Benefits of Podcasting

Here are some important advantages of using podcasting by agents and agencies that wish to diversify their marketing efforts:

Building personal brand authority
Increasing online visibility
Educating buyers and investors
Creating long-term audience engagement
Improving social media content distribution
Generating high-quality leads

These are some of the reasons why podcasts are definitely worth trying for those individuals seeking success in the cutthroat Dubai real estate business environment.

Podcast Topics for Property Experts

Podcasts that thrive revolve around issues that interest listeners. Real estate practitioners can make compelling content by touching on prevailing trends in the industry and addressing pertinent questions asked by both buyers and investors.

Some effective podcast topics include:

Dubai property investment tips
Luxury real estate trends
First-time buyer guidance
Rental market updates
Commercial property opportunities
Interviews with industry experts

This strategy will go a long way in keeping listeners loyal and coming back for more.

Professional Production Quality

The quality of podcasts plays an important role when it comes to audience engagement and the overall branding of your podcasts. Low audio quality, ambient sounds, or poor visual effects will undermine the credibility of the information and make your videos look unprofessional. Professional production is going to ensure that you provide a great experience for both your viewers and listeners.

With access to professional studios, agents can utilize advanced equipment and receive assistance with recording and editing. The result of that will be the ability to concentrate solely on providing interesting discussions.

At the same time, video podcasts have become increasingly popular across social media networks, such as YouTube, Instagram, and even LinkedIn.

Podcast Statistics That Show Industry Growth

Podcasting is among the fastest-growing media types in the world today. There have been several studies done showing the huge potential that exists within the business community:

Over 460 million people listen to podcasts globally
More than 80 million Americans listen to podcasts weekly
Podcast advertising revenue is expected to exceed billions annually
Video podcast consumption continues to rise on YouTube and Spotify

These figures demonstrate clearly that podcasting is no longer an entertainment phenomenon but has come to be recognized as a valuable tool for marketing businesses, such as real estate.

Choosing the Right Podcast Studio

Choosing the right studio is one way to ensure that your podcast becomes more effective. In this case, real estate professionals are advised to choose studios that are not only experienced but also have great amenities that facilitate production.

Some things that need to be considered are good equipment, editing services, lighting, acoustic settings, and video productions. The production teams at some studios can even assist with content creation and distribution.

A studio specializing in making content regarding business and branding is likely to be aware of how to make great podcasts. Such assistance would prove valuable to real estate professionals.

Conclusion

Podcasting has emerged as an efficient tool for real estate agents to establish trustworthiness, widen their circle of people, and enhance their personal brands. With high-quality podcasting, real estate agents can showcase their experience and engage with their target market in the highly dynamic Dubai real estate scene.

With podcasting becoming popular each day, spending on professional podcasting production becomes beneficial in the long term. Collaborating with the best podcast studio in Dubai ensures professionalism and expertise on every episode produced.

Author

gulfpodcaststudios

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Real Estate

Apartments in Donnybrook: Living in Melbourne’s Growing Suburb

Published

7 days ago

May 20, 2026

johanliebert

If you have been searching for a fresh start in a suburb that balances affordability, modern living, and strong future growth, look no further. Brand new apartments in Donnybrook, VIC 3064 are drawing attention from first-home buyers, young professionals, and smart investors alike — and for very good reason.

Donnybrook is no longer just a name on the map. It has quickly evolved into one of Melbourne’s most talked-about growth corridors, sitting in the heart of the Northern Growth Zone. With new infrastructure, retail precincts, parks, and schools being developed rapidly, this suburb is a golden opportunity for anyone looking to plant roots in a community that is built for the future.

Donnybrook is becoming one of Melbourne’s fastest-growing suburbs for homebuyers and investors. Located in the northern corridor of Victoria, this suburb offers a perfect mix of modern living, peaceful surroundings, and excellent future growth. Many buyers are now searching for brand new apartments in Donnybrook, VIC, 3064 because of the affordable prices and high-quality lifestyle.

These newly developed apartments are designed for comfort, convenience, and modern family living. Whether you are a first-home buyer, investor, or downsizer, Donnybrook offers a wide range of apartment options to suit different budgets and lifestyles.

Brand New Apartments in Donnybrook

1. Modern Design Built for Today’s Lifestyle

Brand new apartments in Donnybrook, VIC 3064 come equipped with everything a modern resident could want. Open-plan living areas, stone benchtops, stainless steel appliances, and floor-to-ceiling windows are now standard — not an upgrade. These homes are designed with light, space, and functionality in mind, making everyday living genuinely comfortable.

In contrast to older apartments needing regular upkeep or renovations, new constructions offer the comfort that comes with brand-new builds. Everything from the plumbing to the electrical wiring is brand new, meaning fewer surprises and lower upkeep costs in the years ahead.

2. Energy-Efficient and Sustainable Living

One of the standout features of new apartment developments in Donnybrook is the focus on sustainability. Builders are incorporating energy-efficient insulation, double-glazed windows, solar-ready setups, and water-saving fixtures as default features. Not only does this reduce your environmental footprint, but it also significantly cuts your monthly utility bills — a major advantage for budget-conscious buyers and renters.

3. Affordable Entry Point Into the Property Market

Compared to established Melbourne suburbs, Donnybrook still offers a relatively affordable price point. For first-home buyers, this is especially valuable. You get a brand new apartment, access to government grants for new builds, and the long-term benefit of capital growth — all without stretching your budget to its absolute limit.

Investors are also taking notice. Rental demand in the area is increasing as more families and professionals move north seeking value and space. A brand new apartment in Donnybrook, VIC 3064 is a sound investment that is only likely to appreciate as the suburb continues to develop.

The Donnybrook Lifestyle

Buying an apartment is not just about the building — it is about the life you build around it. Donnybrook delivers on this front in a big way.

The suburb is close to major arterials including the Hume Freeway and the planned Donnybrook train station, making commuting to Melbourne’s CBD straightforward. Whether you drive or rely on public transport, connectivity is built into the suburb’s DNA.

Green spaces and walking trails are woven throughout the new estates, encouraging an active and outdoor lifestyle. Families will appreciate the planned schools, childcare centers, and community facilities that are coming online as the suburb grows. Shopping, dining, and everyday conveniences are also within easy reach, with new retail precincts continuing to expand across the area.

Consider a Brand New Apartment

First-Home Buyers: Take advantage of the First Home Owner Grant available on new builds and get into the property market with a home that requires zero renovation work.

Young Professionals: Enjoy low-maintenance living with modern finishes, good transport links, and a growing social scene right on your doorstep.

Families: Find room to grow in spacious apartments with proximity to quality schools, parks, and family-friendly amenities.

Investors: Capitalize on strong rental demand and long-term capital growth in one of Melbourne’s fastest-developing suburbs.

Now Is the Time to Act

The window of opportunity in Donnybrook is still open, but it will not stay that way forever. As more people discover what this suburb has to offer, property prices will rise and availability of brand new stock will tighten. Getting in now means securing a modern home at today’s prices while benefiting from tomorrow’s growth.

Whether you are looking for a place to call home or a smart addition to your investment portfolio, brand new apartments in Donnybrook, VIC 3064 represent one of the most compelling real estate opportunities in Melbourne’s north right now.

Take the next step — speak to a local real estate agent, arrange an inspection, and discover firsthand why so many people are choosing to call Donnybrook home, enjoying its modern lifestyle, strong growth potential, and family-friendly community.

Author

johanliebert

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Real Estate

Apartments in Docklands VIC 3008: Luxury Waterfront Living

Published

1 week ago

May 19, 2026

johanliebert

There is something unmistakably different about waking up in Docklands. The morning light catches the surface of Victoria Harbor, the city skyline stands sharp against the sky, and the day begins with a sense of place that most Melbourne suburbs simply cannot offer. For anyone exploring brand new apartments in Docklands, VIC 3008, this is not just about finding somewhere to live — it is about choosing a lifestyle that feels genuinely exceptional.

Docklands Has Become Melbourne’s Postcode

Not long ago, people had mixed opinions about Docklands. Critics questioned whether the precinct had enough character to support a real residential community. Today, Docklands has firmly put those doubts to rest. Postcode 3008 has grown into one of the most vibrant and well-connected inner-city neighbourhoods in Victoria, and it now attracts a diverse mix of professionals, families, and downsizers who want the best of Melbourne on their doorstep.

Strong investment in infrastructure, public spaces, hospitality, and housing has driven this transformation. Developers place brand new apartments in Docklands, VIC 3008 at the heart of this story, and they deliver residences that match the ambition of the precinct itself. As a result, the suburb earns its reputation every single day.

Brand New Docklands Apartment

Architectural Confidence

Step inside a brand new apartment in Docklands and the quality speaks immediately. Developers building in this postcode understand that buyers and renters have high expectations, and the product reflects that. Expect stone or engineered stone benchtops, soft-close cabinetry, premium kitchen appliances, and floor-to-ceiling windows that flood interiors with natural light. Bathrooms are finished to a hotel standard, and master bedrooms are sized to accommodate real furniture — not just a bed and a prayer.

The architecture itself is bold. Docklands is one of the few Melbourne suburbs where striking contemporary buildings sit in a cohesive planned environment, rather than squeezed between older stock. This gives the streetscape a coherence and visual appeal that newer suburbs in the outer rings cannot replicate.

Thoughtful Floor Plans That Work

One of the key features of new apartment developments in Docklands is that designers carefully plan live able floor layouts. Open-plan kitchens connect living and dining spaces without wasting any square meters. Developers design balconies to be generously proportioned so residents can actually use them, rather than treating them as a brochure feature.

They separate bedrooms from living areas to ensure privacy and quiet, and they integrate storage into the design instead of adding it later as an afterthought. Whether you are a solo professional, a couple, or a small family, the floor plan options across new Docklands developments cover a genuine range of needs.

Lifestyle Amenities Built Into the Building

The amenities offered in brand new apartment buildings in Docklands, VIC 3008 have redefined what residents expect from apartment living. Rooftop pools and sky terraces with panoramic views, fully equipped fitness centers, co-working lounges, secure parcel collection, and on-site building managers are no longer luxuries — they are increasingly the standard. For residents, these facilities create a living experience that extends well beyond the apartment itself.

Connectivity That Makes Every Day Easier

Apartments in Docklands is extraordinarily well connected, and this is one of its strongest drawcards for residents. The Melbourne CBD is a short, flat walk away. Ideal for professionals who want to leave the car at home and arrive at the office without the stress of a commute. Melbourne’s free tram zone runs through the precinct. Providing cost-free public transport access to the city center and key inner-suburban destinations.

Southern Cross Station is just minutes away on foot. Linking residents to the regional and interstate rail network, as well as Melbourne Airport via direct Sky Bus services. For those with a car, the City Link and West Gate Freeway provide rapid access to Melbourne’s western suburbs. The Morning ton Peninsula, and regional Victoria.

Cyclists enjoy dedicated infrastructure, as planners provide well-designed paths along the waterfront that connect seamlessly to the broader metropolitan network, making two-wheeled commuting both practical and enjoyable.

The Docklands Lifestyle

Living in a brand new apartment in Docklands, VIC 3008 puts you at the center of one of Melbourne’s most active entertainment and dining precincts. Marvel Stadium hosts AFL matches, international concerts, and major sporting events throughout the year. The waterfront strip is lined with restaurants, bars, and cafés where locals gather on weekends and after work. Public art, pop-up markets, and community events give the precinct a cultural energy that continues to deepen as the resident population grows.

Victoria Harbor provides a natural focal point for outdoor life. Kayaking, paddle boarding, and waterfront dining are all part of the everyday rhythm here. On weekends, the promenade fills with joggers, dog walkers, and families, giving the suburb a genuine community. Feel that surprises those who expected something more transactional.

Case for Choosing Docklands

The fundamentals that make brand new apartments in Docklands, VIC 3008 so appealing are only getting stronger. Infrastructure investment continues, the retail and hospitality offering is expanding. And the resident community is becoming more established with each passing year. Choosing Docklands today means entering a neighborhood that is confident in its identity and ambitious about its future.

Few Melbourne addresses can combine waterfront living. CBD walkability, world-class amenities, and contemporary apartment design in the way that Docklands does. For those ready to make a move, developers deliver brand new apartments here that offer a standard of living. That is genuinely hard to beat anywhere in Victoria.