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What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

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What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

Introduction: Meet Bess Freedman, the CEO of Brown Harris Stevens

Bess Freedman is not just a real estate leader, but also a champion of social change, philanthropy, and building a culture-first brokerage for agents, staff, and clients. As the CEO of Brown Harris Stevens, the oldest and most prestigious private real estate company in the United States, she oversees more than 2,500 agents and 55 offices across New York, Connecticut, New Jersey, Florida, and California.

Freedman has a remarkable background, having practiced law as an Assistant State’s Attorney and worked as an attorney at Legal Aid Society before joining the real estate industry in 2003. She joined Brown Harris Stevens in 2013 as Senior Vice President and became the company’s first-ever CEO in 2018. Under her leadership, the company has grown in size, revenue, and market share, while maintaining its reputation for excellence, integrity, and service.

Freedman is also a vocal advocate for social justice, diversity, and inclusion in the real estate industry and beyond. She has publicly confronted issues such as sexual harassment, reproductive rights, and racial discrimination, and has supported various causes and organizations, such as the Asian Real Estate Association of America, the LGBTQ+ Real Estate Alliance, and the Real Estate Board of New York’s Diversity Committee. In 2021, she received the REBNY’s Kenneth R. Gerrety Humanitarian Award for her contribution to the community.

In this article, we will learn from Freedman’s insights and perspectives on the luxury real estate market in 2024, covering the trends, challenges, and opportunities that are shaping the industry and the consumer behavior.

Trend 1: Technology 2024: Proptech challenges and profitability pursuit

Technology is a key driver of innovation and transformation in the real estate industry, especially in the luxury segment, where buyers and sellers expect the highest level of convenience, efficiency, and sophistication. However, the proptech sector, which encompasses the various technologies and platforms that facilitate real estate transactions and services, has faced some significant challenges in the past year, such as the Federal Reserve’s rate hikes, the slowdown in venture capital investment, and the housing market’s conditions, characterized by soaring prices and limited availability.

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According to Freedman, proptech companies need to focus on their profitability and sustainability in 2024, rather than relying on external funding and valuation. She believes that proptech companies should expand their product offerings and invest in consumer education to navigate the housing market slowdown and differentiate themselves from the competition. She also emphasizes the importance of partnering with established and reputable real estate firms, such as Brown Harris Stevens, to leverage their expertise, network, and reputation.

Freedman also predicts that some of the technologies that will have the biggest impact in 2024 are data-driven property management, remote work, cybersecurity, artificial intelligence, and augmented reality. These technologies will enable real estate professionals and consumers to optimize rents, maintenance schedules, tenant satisfaction, flexibility, freedom, data protection, decision-making, predictive analytics, and property visualization.

Trend 2: The emergence of secondary markets will challenge the traditionally popular locales in 2024

One of the most notable trends in the luxury real estate market in 2024 is the emergence of secondary markets, which are smaller and less established markets that offer more affordable and diverse options for buyers and sellers. These markets are driven by the increased migration of people, especially millennials and baby boomers, who are looking for more space, privacy, amenities, and lifestyle choices, as well as the rise of remote work, which allows people to work from anywhere.

Freedman observes that some of the secondary markets that are gaining popularity in 2024 are Austin, Nashville, Denver, Miami, and Palm Beach. These markets offer a combination of factors that appeal to luxury buyers, such as lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities. Freedman also notes that these markets are attracting more investment and development, creating more supply and demand for luxury properties.

Freedman advises that real estate professionals and consumers who are interested in secondary markets should do their due diligence and research before making any decisions. She suggests that they should consider the market conditions, the local regulations, the neighborhood characteristics, the property features, and the potential risks and returns of each market. She also recommends that they should work with experienced and knowledgeable agents who have access to the best resources and information.

Trend 3: Style trends that will define luxury homes in 2024

Style is another important aspect of the luxury real estate market in 2024, as buyers and sellers are looking for homes that reflect their personal tastes, preferences, and lifestyles. According to a 2023 report by the Coldwell Banker Global Luxury program, some of the style trends that will define luxury homes in 2024 are:

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  • Glamorous architecture: Luxury buyers are drawn to homes that have distinctive and dramatic architectural features, such as curved walls, soaring ceilings, glass walls, spiral staircases, and geometric shapes. These features create a sense of grandeur, elegance, and uniqueness, as well as enhance the natural light and views of the property.
  • Culinary-chic spaces: Luxury buyers are also looking for homes that have state-of-the-art kitchens and dining areas, where they can entertain and enjoy their culinary passions. These spaces are equipped with high-end appliances, custom cabinetry, marble countertops, wine cellars, and smart technology. They also have spacious and comfortable seating areas, where guests can mingle and relax.
  • Exo-luxe design: Luxury buyers are also interested in homes that have a fusion of fashion and real estate, where the interior design is influenced by the style and personality of the owner. This trend, called exo-luxe, is exemplified by homes that feature branded furniture, artwork, accessories, and fabrics, creating a cohesive and customized look.

Freedman states that style is a subjective and personal matter, and that luxury buyers should choose homes that suit their needs and desires, rather than following the trends blindly. She also advises that luxury sellers should consult with professional stagers and designers, who can help them showcase their homes in the best possible way, highlighting the features and benefits that appeal to the target market.

Trend 4: Luxury housing and Tier 2 cities to lead realty sector growth in 2024

Another trend that will reshape the real estate market in 2024 is the growth of luxury housing and Tier 2 cities, which are smaller and less developed cities that offer more opportunities and potential for real estate development and investment. According to a report by Knight Frank, the luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Some of the cities that are witnessing a surge in luxury housing are Pune, Hyderabad, Ahmedabad, and Kochi.

Freedman believes that luxury housing and Tier 2 cities are attractive options for real estate professionals and consumers who are looking for new and emerging markets that offer more value and diversity. She says that these markets have a lot of potential and promise, as they are experiencing rapid urbanization, economic growth, social development, and cultural vibrancy. She also points out that these markets are more affordable and accessible, compared to the saturated and expensive Tier 1 cities, such as Mumbai, Delhi, and Bangalore.

Freedman cautions that luxury housing and Tier 2 cities are not without challenges and risks, such as the lack of regulation, transparency, and quality standards, the environmental and social impacts, and the political and economic uncertainties. She advises that real estate professionals and consumers who are interested in these markets should be careful and diligent, and seek the guidance and support of reputable and reliable partners, such as Brown Harris Stevens, who have the expertise, experience, and network to help them navigate the complexities and opportunities of these markets.

Trend 5: Exclusive and tailored service

The last trend that will define the luxury real estate market in 2024 is the demand for exclusive and tailored service, which is the hallmark of living with Four Seasons Private Residences. Four Seasons Private Residences offers private homes set in iconic cities, secluded beach communities, mountain retreats, modern metropolises, and plenty of desirable spots in between. These homes are not only luxurious and comfortable, but also come with the unparalleled service and amenities that Four Seasons is known for.

Freedman explains that living with Four Seasons means that you can rely on a dedicated team to anticipate your every need, building lasting and trusted relationships along the way. Whether it’s booking a table at your favorite restaurant, preparing a custom menu, or arranging a private jet, you can expect nothing but the best from Four Seasons. In addition, you can also enjoy the benefits of being part of a global community of like-minded homeowners, who share your passion for travel, culture, and lifestyle.

Freedman also reveals that living with Four Seasons is not limited to when you’re home. Whenever you find yourself away, you can rest easy knowing that your residence is always in expert hands. When you’re gone, the on-site team manages your property to the highest standards. And when it’s time to come back, you can expect everything to be perfectly ready for you, including your favorite groceries stocked in the kitchen.

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Summary: What Bess Freedman Says About Luxury Real Estate in 2024

In this article, we have learned from Bess Freedman, the CEO of Brown Harris Stevens, about the latest trends, challenges, and opportunities in the luxury real estate market in 2024. Here are the main points we have covered:

  • Technology 2024: Proptech companies need to focus on profitability and sustainability, and leverage the technologies that enhance property management, remote work, cybersecurity, artificial intelligence, and augmented reality.
  • Secondary markets: Smaller and less established markets, such as Austin, Nashville, Denver, Miami, and Palm Beach, are gaining popularity among luxury buyers, who are looking for more affordable and diverse options, driven by lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities.
  • Style trends: Luxury buyers are drawn to homes that have glamorous architecture, culinary-chic spaces, and exo-luxe design, which reflect their personal tastes, preferences, and lifestyles.
  • Luxury housing and Tier 2 cities: Luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Tier 2 cities, such as Pune, Hyderabad, Ahmedabad, and Kochi, offer more opportunities and potential for real estate development and investment.
  • Exclusive and tailored service: Living with Four Seasons Private Residences means that you can enjoy the unparalleled service and amenities that Four Seasons is known for, as well as the benefits of being part of a global community of like-minded homeowners. You can also rely on a dedicated team to take care of your property and your needs, whether you’re home or away.

We hope that you have enjoyed reading this article and learned something new and useful. If you have any questions or comments, please feel free to share them with us. Thank you for your time and attention.

 

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NYC Homeownership Financial Guide: Manhattan, Brooklyn Queens & Bronx

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By Harry William

NYC Homeownership Financial Guide: Manhattan, Brooklyn Queens & Bronx

Navigating the Financial Landscape of Homeownership in New York City

Nestled amidst the towering skyscrapers and vibrant streets of Manhattan, Brooklyn, Queens, and beyond, New York City remains an iconic destination for those seeking urban living. However, amidst the city’s undeniable allure, prospective homeowners face a daunting challenge: the steep cost of acquiring a property. To provide clarity amidst this complex market, this comprehensive guide analyzes the financial requirements necessary to attain homeownership in each distinct NYC neighborhood.

Manhattan: The Apex of Urbanity and Expense

In the heart of Manhattan, where the pulse of global commerce beats, the pursuit of homeownership demands a substantial financial commitment. The median home price in the borough hovers around $1.2 million, with some neighborhoods commanding prices that surpass even this lofty figure.

To afford a median-priced home in Manhattan, individuals or couples should anticipate an annual household income of approximately $300,000. This income threshold allows for a manageable mortgage payment that aligns with the neighborhood’s average property taxes and maintenance costs.

Brooklyn: A Mosaic of Enclaves with Varied Affordability

Brooklyn, a sprawling borough across the East River from Manhattan, presents a more nuanced landscape for homebuyers. Neighborhoods within Brooklyn exhibit a wide range of affordability, influenced by factors such as proximity to Manhattan, transportation options, and local amenities.

In affluent areas such as Brooklyn Heights and Carroll Gardens, median home prices exceed $1 million, requiring a household income of at least $250,000. By contrast, neighborhoods like East New York and Brownsville offer more affordable options, with median home prices below $500,000. A household income of around $125,000 may suffice for homeownership in these less expensive neighborhoods.

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Queens: A Thriving Hub with Neighborhoods on the Rise

Queens, the largest borough in NYC, boasts a diverse mix of established and emerging neighborhoods. Long Island City and Astoria have emerged as popular destinations for homebuyers seeking proximity to Manhattan without the astronomical price tag. Median home prices in these neighborhoods hover around $800,000, requiring a household income of approximately $200,000.

In contrast, neighborhoods like Jamaica and Far Rockaway offer more affordable options, with median home prices below $500,000. A household income of around $125,000 may suffice for homeownership in these areas.

NYC Homeownership Financial Guide: Manhattan, Brooklyn Queens & Bronx

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The Bronx: A Resurgent Borough with Affordable Opportunities

The Bronx, often overlooked in conversations about NYC homeownership, offers a promising avenue for prospective buyers. Median home prices in the borough remain below $600,000, with some neighborhoods boasting prices under $400,000.

A household income of around $150,000 may provide sufficient financial footing to acquire a home in the Bronx. This income level allows for mortgage payments that align with the borough’s relatively lower property taxes and maintenance costs.

Beyond Price: Understanding the Financial Obligations of Homeownership

While home price serves as a primary determinant of affordability, prospective buyers must also factor in the ongoing financial obligations associated with homeownership. These include:

  • Mortgage payments: Typically the largest monthly expense, mortgage payments cover the principal and interest on the loan used to purchase the property.
  • Property taxes: Annual taxes levied by local governments to fund essential services such as schools, roads, and public safety.
  • Maintenance costs: The upkeep of a home, including repairs, renovations, and general maintenance, can add up over time.
  • Homeowners insurance: Protects the property and its contents from damage or loss caused by events such as fire, theft, or natural disasters.
  • Co-op and condo fees: For those purchasing apartments in buildings with multiple units, monthly fees cover shared expenses such as maintenance, utilities, and amenities.

Strategic Planning for Homeownership

Achieving homeownership in New York City requires careful planning and strategic financial management. Prospective buyers should consider the following steps:

  • Assess your financial situation: Determine your income, expenses, and debt obligations. Ensure that you have a stable income and a manageable debt-to-income ratio.
  • Explore down payment options: Save for a down payment of at least 20% to avoid private mortgage insurance (PMI). Consider government-backed loans such as FHA or VA loans, which may require smaller down payments.
  • Get pre-approved for a mortgage: Obtain a mortgage pre-approval to determine the maximum loan amount you can qualify for. This provides leverage when negotiating with sellers.
  • Research the market: Conduct thorough research on different neighborhoods and property types to identify areas that align with your budget and lifestyle.
  • Work with a reputable real estate agent: A knowledgeable real estate agent can provide guidance throughout the home-buying process, from finding properties to closing the deal.

Conclusion

The pursuit of homeownership in New York City is an ambitious endeavor, but with careful planning and financial discipline, it is achievable. By understanding the financial requirements of different neighborhoods and the ongoing obligations of homeownership, prospective buyers can navigate the complex landscape of the NYC real estate market

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White Boxing for Home Sale: Pros & Cons

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By Harris Hubbard

White Boxing for Home Sale: Pros & Cons

Is White Boxing Really the Best Way to Prepare a Home for Sale?

When preparing a home for sale, one of the most important decisions homeowners must make is whether or not to white box their property. White boxing, also known as “neutralizing” or “de-personalizing,” involves painting the walls white, removing personal belongings, and making other changes to create a more universal appeal to potential buyers. While white boxing can certainly have its benefits, it’s important to weigh the potential drawbacks before making a decision.

Benefits of White Boxing

  • Create a blank canvas: White boxing allows potential buyers to envision themselves living in the home. By removing personal belongings and painting the walls a neutral color, buyers can more easily picture their own belongings and style in the space.
  • Make the home feel larger: White walls and ceilings reflect light, which can make a home feel more spacious and airy. This is especially beneficial for smaller homes or homes with low ceilings.
  • Appeal to a wider range of buyers: A white-boxed home has a more universal appeal, as it doesn’t cater to any specific taste or style. This can be particularly helpful in competitive markets where homes sell quickly.

Drawbacks of White Boxing

  • Can be expensive: White boxing can be a costly endeavor, especially if it involves major renovations such as painting, flooring, and removing built-ins.
  • Can be disruptive: White boxing can be a disruptive process, as it requires removing personal belongings and making changes to the home. This can be especially challenging for families with young children or those who work from home.
  • Can make the home feel sterile: Some buyers may find a white-boxed home to feel impersonal and unwelcoming. It’s important to strike a balance between neutralizing the home and making it feel inviting.
White Boxing for Home Sale: Pros & Cons

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Alternatives to White Boxing

If white boxing is not the right option for you, there are other ways to prepare your home for sale that can be less expensive and disruptive. These include:

  • Declutter and depersonalize: Remove excess belongings, personal photos, and other items that could make the home feel cluttered or cluttered.
  • Make minor repairs: Fix any small issues, such as leaky faucets, chipped paint, or broken appliances.
  • Update lighting: Replace outdated light fixtures with newer, more modern ones.
  • Stage the home: Hire a professional stager to arrange furniture and accessories in a way that highlights the home’s best features.

Ultimately, the decision of whether or not to white box your home is a personal one. There is no right or wrong answer, and the best approach will vary depending on your individual circumstances and goals. If you’re considering white boxing, it’s important to weigh the potential benefits and drawbacks carefully before making a decision.

Here are some additional tips for white boxing your home:

  • Start early: White boxing can be a time-consuming process, so it’s important to start early to avoid any last-minute stress.
  • Hire a professional: If you’re not comfortable doing the work yourself, hire a professional painter and contractor to help you.
  • Use quality materials: Don’t skimp on the paint or other materials you use. Using high-quality materials will help your home look its best and make a good impression on potential buyers.
  • Don’t overcrowd the rooms: When staging your home, don’t overcrowd the rooms with furniture and accessories. The goal is to create a sense of space and flow.
  • Add personal touches: While it’s important to neutralize your home, you can still add a few personal touches to make it feel more welcoming. For example, you could add a vase of fresh flowers or a piece of artwork that reflects your style.

By following these tips, you can create a white-boxed home that is both appealing to potential buyers and a reflection of your own personality.

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Home Prices Soaring in 10 Surprise Cities: Trends & Insights

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By Daryl Barr

Home Prices Soaring in 10 Surprise Cities: Trends & Insights

Introduction

The real estate market in the United States has been experiencing a period of unprecedented growth in recent years, with home prices rising to record highs in many cities across the country. While large metropolitan areas like New York City, San Francisco, and Los Angeles have traditionally been at the forefront of this surge, a number of smaller cities have emerged as unexpected hotspots, defying expectations and surprising potential buyers. This article will explore the ten cities where home prices are rising the fastest, shedding light on the factors driving this growth and examining the potential implications for homebuyers, investors, and the housing market as a whole.

Methodology

Our analysis is based on data from the National Association of Realtors (NAR), which tracks home price changes in metropolitan areas across the United States. We identified the ten cities with the highest percentage growth in median home prices from December 2021 to December 2022, using the NAR’s existing home sales data. The percentage change in median home prices was calculated as the difference between the median price in December 2022 and the median price in December 2021, divided by the median price in December 2021.

Top 10 Cities with the Fastest-Rising Home Prices

  1. Sarasota, Florida (43.4% growth)
  2. Lakeland, Florida (39.1% growth)
  3. North Port, Florida (38.8% growth)
  4. Punta Gorda, Florida (37.1% growth)
  5. Cape Coral, Florida (35.6% growth)
  6. Port St. Lucie, Florida (34.9% growth)
  7. Myrtle Beach-Conway-North Myrtle Beach, South Carolina (33.4% growth)
  8. Charleston, South Carolina (32.6% growth)
  9. Boise, Idaho (31.1% growth)
  10. Ocala, Florida (30.3% growth)

Factors Driving the Surge

Multiple factors have contributed to the rapid rise in home prices in these cities, including:

  • Population growth: Many of these cities are located in states that have experienced significant population growth in recent years, driven by a combination of migration from other parts of the country and international immigration. As more people move into these areas, the demand for housing increases, putting upward pressure on prices.
  • Low interest rates: The Federal Reserve’s low interest rate policies have made it cheaper for people to borrow money to buy homes. This has stimulated demand, particularly in markets where affordability was previously a concern.
  • Limited supply: In many of these cities, the supply of available homes has been unable to keep pace with the increase in demand. This has created a competitive environment where buyers are willing to pay higher prices to secure a home.
  • Lifestyle amenities: These cities offer a range of desirable lifestyle amenities, such as beaches, golf courses, and cultural attractions. This has made them popular destinations for retirees, second-home buyers, and individuals looking to relocate from more expensive metropolitan areas.
  • Investor activity: Investors have also played a role in driving up home prices, particularly in areas with strong rental markets. In some cases, investors have purchased homes as rental properties, reducing the supply of homes available for purchase by owner-occupants.
Home Prices Soaring in 10 Surprise Cities: Trends & Insights

Picture by: Dalle

Implications for Homebuyers and Investors

The rapid rise in home prices is having significant implications for homebuyers and investors in these markets:

  • Affordability concerns: For homebuyers, the high prices are making it increasingly difficult to afford a home in desirable areas. First-time homebuyers may face particular challenges in competing with experienced buyers and investors.
  • Investment opportunities: For investors, the rising prices present potential opportunities for appreciation and rental income. However, it is important to carefully consider the risks and potential for market fluctuations before investing in any real estate market.
  • Market volatility: The rapid price increases in these cities raise concerns about potential market volatility. If interest rates were to rise significantly, demand could cool and prices could stabilize or even decline.

Long-Term Considerations

While the current boom in home prices may persist for some time, it is important to remember that real estate markets are cyclical. Prices can go down as well as up, and it is not always wise to time the market perfectly. For homebuyers, it is crucial to carefully consider affordability and long-term financial goals before making a purchase. Investors should conduct thorough due diligence and seek professional advice before making investment decisions.

Conclusion

The real estate market in the United States continues to evolve, with home prices rising at a rapid pace in many cities. While traditional metropolitan areas have always been magnets for homebuyers, a new wave of “surprise cities” has emerged, offering a unique blend of affordability, lifestyle, and growth potential. However, this surge in prices comes with challenges for both homebuyers and investors. Carefully considering affordability, market risks, and long-term goals is crucial for navigating this dynamic market. Whether you’re looking for a new place to call home or a promising investment opportunity, understanding the factors driving the market and conducting thorough research will be essential for making informed decisions in this ever-changing landscape.

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