Real Estate

What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

Published

2 years ago

January 3, 2024

Fred Wilson

What Bess Freedman Says About Luxury Real Estate in 2024: Trends, Challenges, and Opportunities

Introduction: Meet Bess Freedman, the CEO of Brown Harris Stevens

Bess Freedman is not just a real estate leader, but also a champion of social change, philanthropy, and building a culture-first brokerage for agents, staff, and clients. As the CEO of Brown Harris Stevens, the oldest and most prestigious private real estate company in the United States, she oversees more than 2,500 agents and 55 offices across New York, Connecticut, New Jersey, Florida, and California.

Freedman has a remarkable background, having practiced law as an Assistant State’s Attorney and worked as an attorney at Legal Aid Society before joining the real estate industry in 2003. She joined Brown Harris Stevens in 2013 as Senior Vice President and became the company’s first-ever CEO in 2018. Under her leadership, the company has grown in size, revenue, and market share, while maintaining its reputation for excellence, integrity, and service.

Freedman is also a vocal advocate for social justice, diversity, and inclusion in the real estate industry and beyond. She has publicly confronted issues such as sexual harassment, reproductive rights, and racial discrimination, and has supported various causes and organizations, such as the Asian Real Estate Association of America, the LGBTQ+ Real Estate Alliance, and the Real Estate Board of New York’s Diversity Committee. In 2021, she received the REBNY’s Kenneth R. Gerrety Humanitarian Award for her contribution to the community.

In this article, we will learn from Freedman’s insights and perspectives on the luxury real estate market in 2024, covering the trends, challenges, and opportunities that are shaping the industry and the consumer behavior.

Trend 1: Technology 2024: Proptech challenges and profitability pursuit

Technology is a key driver of innovation and transformation in the real estate industry, especially in the luxury segment, where buyers and sellers expect the highest level of convenience, efficiency, and sophistication. However, the proptech sector, which encompasses the various technologies and platforms that facilitate real estate transactions and services, has faced some significant challenges in the past year, such as the Federal Reserve’s rate hikes, the slowdown in venture capital investment, and the housing market’s conditions, characterized by soaring prices and limited availability.

According to Freedman, proptech companies need to focus on their profitability and sustainability in 2024, rather than relying on external funding and valuation. She believes that proptech companies should expand their product offerings and invest in consumer education to navigate the housing market slowdown and differentiate themselves from the competition. She also emphasizes the importance of partnering with established and reputable real estate firms, such as Brown Harris Stevens, to leverage their expertise, network, and reputation.

Freedman also predicts that some of the technologies that will have the biggest impact in 2024 are data-driven property management, remote work, cybersecurity, artificial intelligence, and augmented reality. These technologies will enable real estate professionals and consumers to optimize rents, maintenance schedules, tenant satisfaction, flexibility, freedom, data protection, decision-making, predictive analytics, and property visualization.

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Trend 2: The emergence of secondary markets will challenge the traditionally popular locales in 2024

One of the most notable trends in the luxury real estate market in 2024 is the emergence of secondary markets, which are smaller and less established markets that offer more affordable and diverse options for buyers and sellers. These markets are driven by the increased migration of people, especially millennials and baby boomers, who are looking for more space, privacy, amenities, and lifestyle choices, as well as the rise of remote work, which allows people to work from anywhere.

Freedman observes that some of the secondary markets that are gaining popularity in 2024 are Austin, Nashville, Denver, Miami, and Palm Beach. These markets offer a combination of factors that appeal to luxury buyers, such as lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities. Freedman also notes that these markets are attracting more investment and development, creating more supply and demand for luxury properties.

Freedman advises that real estate professionals and consumers who are interested in secondary markets should do their due diligence and research before making any decisions. She suggests that they should consider the market conditions, the local regulations, the neighborhood characteristics, the property features, and the potential risks and returns of each market. She also recommends that they should work with experienced and knowledgeable agents who have access to the best resources and information.

Trend 3: Style trends that will define luxury homes in 2024

Style is another important aspect of the luxury real estate market in 2024, as buyers and sellers are looking for homes that reflect their personal tastes, preferences, and lifestyles. According to a 2023 report by the Coldwell Banker Global Luxury program, some of the style trends that will define luxury homes in 2024 are:

Glamorous architecture: Luxury buyers are drawn to homes that have distinctive and dramatic architectural features, such as curved walls, soaring ceilings, glass walls, spiral staircases, and geometric shapes. These features create a sense of grandeur, elegance, and uniqueness, as well as enhance the natural light and views of the property.
Culinary-chic spaces: Luxury buyers are also looking for homes that have state-of-the-art kitchens and dining areas, where they can entertain and enjoy their culinary passions. These spaces are equipped with high-end appliances, custom cabinetry, marble countertops, wine cellars, and smart technology. They also have spacious and comfortable seating areas, where guests can mingle and relax.
Exo-luxe design: Luxury buyers are also interested in homes that have a fusion of fashion and real estate, where the interior design is influenced by the style and personality of the owner. This trend, called exo-luxe, is exemplified by homes that feature branded furniture, artwork, accessories, and fabrics, creating a cohesive and customized look.

Freedman states that style is a subjective and personal matter, and that luxury buyers should choose homes that suit their needs and desires, rather than following the trends blindly. She also advises that luxury sellers should consult with professional stagers and designers, who can help them showcase their homes in the best possible way, highlighting the features and benefits that appeal to the target market.

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Trend 4: Luxury housing and Tier 2 cities to lead realty sector growth in 2024

Another trend that will reshape the real estate market in 2024 is the growth of luxury housing and Tier 2 cities, which are smaller and less developed cities that offer more opportunities and potential for real estate development and investment. According to a report by Knight Frank, the luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Some of the cities that are witnessing a surge in luxury housing are Pune, Hyderabad, Ahmedabad, and Kochi.

Freedman believes that luxury housing and Tier 2 cities are attractive options for real estate professionals and consumers who are looking for new and emerging markets that offer more value and diversity. She says that these markets have a lot of potential and promise, as they are experiencing rapid urbanization, economic growth, social development, and cultural vibrancy. She also points out that these markets are more affordable and accessible, compared to the saturated and expensive Tier 1 cities, such as Mumbai, Delhi, and Bangalore.

Freedman cautions that luxury housing and Tier 2 cities are not without challenges and risks, such as the lack of regulation, transparency, and quality standards, the environmental and social impacts, and the political and economic uncertainties. She advises that real estate professionals and consumers who are interested in these markets should be careful and diligent, and seek the guidance and support of reputable and reliable partners, such as Brown Harris Stevens, who have the expertise, experience, and network to help them navigate the complexities and opportunities of these markets.

Trend 5: Exclusive and tailored service

The last trend that will define the luxury real estate market in 2024 is the demand for exclusive and tailored service, which is the hallmark of living with Four Seasons Private Residences. Four Seasons Private Residences offers private homes set in iconic cities, secluded beach communities, mountain retreats, modern metropolises, and plenty of desirable spots in between. These homes are not only luxurious and comfortable, but also come with the unparalleled service and amenities that Four Seasons is known for.

Freedman explains that living with Four Seasons means that you can rely on a dedicated team to anticipate your every need, building lasting and trusted relationships along the way. Whether it’s booking a table at your favorite restaurant, preparing a custom menu, or arranging a private jet, you can expect nothing but the best from Four Seasons. In addition, you can also enjoy the benefits of being part of a global community of like-minded homeowners, who share your passion for travel, culture, and lifestyle.

Freedman also reveals that living with Four Seasons is not limited to when you’re home. Whenever you find yourself away, you can rest easy knowing that your residence is always in expert hands. When you’re gone, the on-site team manages your property to the highest standards. And when it’s time to come back, you can expect everything to be perfectly ready for you, including your favorite groceries stocked in the kitchen.

Summary: What Bess Freedman Says About Luxury Real Estate in 2024

In this article, we have learned from Bess Freedman, the CEO of Brown Harris Stevens, about the latest trends, challenges, and opportunities in the luxury real estate market in 2024. Here are the main points we have covered:

Technology 2024: Proptech companies need to focus on profitability and sustainability, and leverage the technologies that enhance property management, remote work, cybersecurity, artificial intelligence, and augmented reality.
Secondary markets: Smaller and less established markets, such as Austin, Nashville, Denver, Miami, and Palm Beach, are gaining popularity among luxury buyers, who are looking for more affordable and diverse options, driven by lower taxes, warmer climates, cultural diversity, entertainment options, and business opportunities.
Style trends: Luxury buyers are drawn to homes that have glamorous architecture, culinary-chic spaces, and exo-luxe design, which reflect their personal tastes, preferences, and lifestyles.
Luxury housing and Tier 2 cities: Luxury housing segment in India is expected to grow by 10% in 2024, driven by the increasing demand from high-net-worth individuals, the improving infrastructure and connectivity, and the favorable policies and incentives. Tier 2 cities, such as Pune, Hyderabad, Ahmedabad, and Kochi, offer more opportunities and potential for real estate development and investment.
Exclusive and tailored service: Living with Four Seasons Private Residences means that you can enjoy the unparalleled service and amenities that Four Seasons is known for, as well as the benefits of being part of a global community of like-minded homeowners. You can also rely on a dedicated team to take care of your property and your needs, whether you’re home or away.

We hope that you have enjoyed reading this article and learned something new and useful. If you have any questions or comments, please feel free to share them with us. Thank you for your time and attention.

Author

Fred Wilson

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Business

How to List Your Property for Rent: A Step-by-Step Guide

Published

2 days ago

January 14, 2026

TenantDen

Listing a property for rent may sound simple, but doing it the right way makes a big difference. A well-made listing attracts better tenants, reduces vacancy time, and saves you effort later. Many property owners struggle because they rush the process or miss key details. This guide explains how to list property for rent step by step, using clear and practical advice.

Why Listing Your Property the Right Way Matters

Your rental listing is the first impression for potential tenants. It informs them of what to expect and whether your property meets their needs. A poorly listed property can result in low interest, wasted inquiries, or attracting the wrong tenants.

When you list your property the right way, you:

Reach serious and relevant renters
Get better quality inquiries
Rent out faster
Avoid confusion and repeated questions

Prepare Your Property Before You List

Before you list property for rent, make sure the home is ready.

Clean and Fix Small Issues

Tenants notice details. Clean the property thoroughly. Fix leaky taps, broken switches, or chipped paint. Small repairs improve trust and value.

Decide the Right Rent

Check similar properties in your area. Look at size, location, and amenities. Setting a fair rent helps you attract more renters quickly.

Write a Clear and Honest Property Description

Your description should be simple and accurate. Avoid exaggeration. Focus on what renters care about most.

What to Include

When you list property for rent, include:

Property type (house, apartment, room)
Number of bedrooms and bathrooms
Size of the property
Monthly rent and deposit
Location and nearby landmarks
Available move-in date

Short sentences work best. Clear information builds trust.

Use High-Quality Photos

Photos are one of the most important parts of a rental listing.

Tips for Better Photos

Use natural daylight
Clean rooms before taking pictures
Capture all key areas
Avoid blurry or dark images

Good photos increase views and inquiries. They help renters imagine living there.

Highlight Key Features and Amenities

Renters often scan listings quickly. Make it easy for them.

Use bullet points for features such as:

Parking availability
Furnished or unfurnished
Balcony or garden
Air conditioning or heating
Pet policy

This makes your listing easier to read and compare.

Choose the Right Platform to List

Where you list matters as much as how you list.

Look for platforms that:

Attract active renters
Are easy to use
Allow you to list rental property for free
Offer inquiry and lead management

Free listing platforms reduce cost and risk. They are ideal for first-time landlords and independent property owners.

Be Clear About Rules and Preferences

Transparency saves time. If you have specific rules, mention them clearly.

Examples:

No smoking
Pets allowed or not
Family or working professionals preferred

This filters out unsuitable inquiries and helps you connect with the right tenants.

Respond Quickly to Inquiries

Once your listing is live, inquiries will start coming in. Speed matters.

Why Fast Responses Help

Renters often contact multiple listings
Quick replies show professionalism
Faster replies increase booking chances

Using one dashboard to manage inquiries makes this easier and more organized.

Review Applications Carefully

Do not rush the final decision.

When reviewing applications:

Check basic tenant details
Ask relevant questions
Verify documents if needed

Choosing the right tenant reduces future problems and ensures a smooth rental experience.

Update or Improve Your Listing if Needed

If you are not getting enough responses, review your listing.

Ask yourself:

Are the photos clear and attractive?
Is the rent competitive?
Is the description complete?

Small updates can improve visibility and results.

Common Mistakes to Avoid

Many property owners make simple mistakes when they list property for rent.

Avoid:

Posting incomplete details
Using poor-quality photos
Setting unrealistic rent
Ignoring inquiries
Listing on the wrong platforms

Fixing these mistakes can improve your success quickly.

Final Takeaway

Learning how to list property for rent the right way is about clarity, preparation, and consistency. Prepare your property well. Write a clear description. Use good photos. Choose the right platform where you can list rental property for free. Respond fast and screen tenants carefully.

A strong listing attracts the right renters and saves time. When done correctly, renting out your property becomes simple, smooth, and stress-free.

A strong listing attracts the right renters and saves time. It also reduces back-and-forth communication and avoids unnecessary follow-ups. When your listing is clear and complete, tenants understand the property better before reaching out. This leads to more serious inquiries and fewer mismatches.

Taking time to prepare your property creates a positive impression. Clean spaces, working fixtures, and small repairs show that the property is well maintained. This builds trust and encourages renters to take the next step. Clear photos and honest details help renters feel confident about their choice.

Choosing the right platform is equally important. A platform that allows you to list rental property for free helps you save money while reaching active renters. It also gives you flexibility to update your listing anytime. Managing inquiries from one place keeps everything organized and reduces stress.

Author

TenantDen

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Business

The Importance of Professional Lift Installation in Urban Singapore

Published

2 days ago

January 14, 2026

sophietremblay

In today’s urban landscapes, elevators are essential components that define the functionality and experience of buildings. They significantly impact accessibility, safety, traffic flow, and user interactions.

In densely populated cities, lift systems are not just a convenience; they are critical infrastructures that facilitate daily movement and interactions among residents and visitors alike.

The Growing Need for Professional Lift Installation

As Singapore undergoes rapid urbanization, the demand for consistent and compliant lift systems has surged. Professional lift installation is no longer an option but a necessity in this fast-evolving built environment. This specialized service combines planning, regulatory compliance, and precision engineering to enhance both residential and business developments.

Understanding Professional Lift Installation

Professional lift installation involves a comprehensive, step-by-step process executed by highly qualified specialists. This process includes:

Effective Planning: Working closely with architects and engineers to ensure the lift systems align with the overall building structure.
Design: Creating a tailored lift design that suits the specific requirements of the building.
Installation and Testing: Installing the lift system, followed by rigorous testing to ensure it meets all safety regulations.
Certification: Obtaining necessary certifications before the lift is made available for public use.

This thorough approach assures the reliability and safety of lift systems, ensuring they function optimally in various environments.

The Singapore Context

Singapore’s skyline is dominated by high-rise buildings, creating unique challenges for vertical mobility. The demand for reliable lifts is high, and safety expectations are stringent. The government has established a set of precise lift regulations to maintain project quality. Compliance with these standards is vital to ensure user safety and optimal performance.

Key Aspects of Professional Installations in Singapore

Adherence to Safety Codes: Professional installers rigorously comply with guidelines set by the Singapore Civil Defence Force (SCDF), Building and Construction Authority (BCA), and Ministry of Manpower (MOM). This compliance minimizes risks associated with lift operations.
Location Evaluation and Planning: Each building has unique challenges. Detailed site surveys and feasibility studies are critical for effective planning, taking into account shaft sizes, load demands, and traffic flow.
Integration of Advanced Technology: Modern lift systems incorporate intelligent solutions, including regenerative drives and destination-based dispatch systems, enhancing both energy efficiency and user experience. These systems are designed to run smoothly and minimize wear over time.

The Science of Lift Installation

Understanding how lift systems work is essential for stakeholders involved in the installation process. A systematic approach ensures compatibility and reliability.

Pre-Design and Planning

The process starts with discussions among stakeholders to assess construction layouts and regulatory restrictions. This stage ensures that functional and compliance requirements align.

Installation Process

The installation process includes:

Mechanical and Electrical Setup: This involves installing guide rails, cabins, electrical systems, controls, and safety devices.
Testing and Certification: The lift undergoes rigorous testing, including load and speed tests, followed by independent inspections to verify compliance before handover.

This structured methodology safeguards both users and building owners, ensuring a smooth operation of lift systems.

Benefits of Professional Lift Installation

Enhanced Safety and Compliance

Professional installations significantly reduce operational risks through certified processes that meet legal safety requirements, providing peace of mind for occupants and owners alike.

Cost-Effectiveness and Long-Term Performance

Well-installed systems typically experience fewer failures, reducing maintenance costs. Energy-efficient components not only lower operational expenses but also contribute to the system’s overall longevity and performance.

Quality Assurance and Transparency

Professional teams maintain detailed documentation and provide regular progress reports to stakeholders. This transparency fosters credibility and accountability throughout the project.

Selecting a Professional Installer

When choosing a lift installation contractor, it is essential to verify their credentials and experience. Look for:

Proper licensing
Previous work references
Knowledge of local regulations

Understanding the cost factors involved is also crucial, as installation expenses can vary based on building height, design specifics, and maintenance packages.

The Future of Lift Installation

As technology advances, the development of smart elevators equipped with data-driven controls and predictive maintenance integration is gaining traction. These innovations lead to energy-efficient designs that meet environmental standards and enhance user experiences.

Conclusion

Professional lift installation is a vital element in the modern architectural landscape of Singapore. It ensures safety, compliance, and reliability in an urban setting characterized by vertical growth. By employing structured processes and advanced technology, professional lift installation fosters sustainable building performance and enhances user mobility.

FAQs

What does professional lift installation involve?
It encompasses planning, design, installation, testing, and certification processes that comply with local safety standards.

Why are lift regulations important?
They ensure user safety, system reliability, and adherence to standards outlined by local authorities.

How long does the installation process take?
The timeline varies based on building size and lift type but can be expedited through effective planning.

Do professional installations lead to fewer maintenance issues?
Yes, properly installed systems generally experience fewer breakdowns, supporting smoother long-term maintenance.

Are smart elevator systems becoming common?
Yes, their adoption is increasing due to benefits like energy efficiency and enhanced user control.

Author

sophietremblay

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Business

Brand New Houses in Jordan Springs | Your Sanctuary Awaits

Published

3 days ago

January 13, 2026

johanliebert

Escape to Serenity in Jordan Springs

In a world filled with noise and constant demands, you can find true luxury in a home that serves as your personal sanctuary—specifically, a place where its very design weaves in peace. For example, a brand new house in Jordan Springs offers more than just shelter; more importantly, it provides a serene retreat where modern living meets tranquility.

Builders craft these homes within a thoughtfully planned community, which nestles among abundant green spaces. Furthermore, the area is designed for quiet enjoyment, ultimately to be your haven.

Ultimately, you can discover a lifestyle where calm is the foundation, and every detail contributes to your sense of security and well-being.

Designed for Calm: Architecture That Soothes the Soul

A brand new home in Jordan Springs is intentionally designed to foster peace and relaxation from the moment you step inside.

Tranquil, Light-Filled Spaces: Expansive windows and thoughtful orientation bathe interiors in natural light, creating bright, airy rooms that feel uplifting and calm. Open-plan living areas offer unobstructed sightlines and a sense of flow, reducing visual clutter and mental noise.
Acoustic Design for Quiet Enjoyment: Superior sound insulation between rooms and from external noise ensures your home remains a quiet refuge. Enjoy peaceful mornings, focused work-from-home hours, and uninterrupted relaxation without the intrusion of neighborhood sounds.
Private Outdoor Sanctuaries: Seamless transitions to private courtyards, landscaped gardens, or quiet balconies extend your living space into the open air. These personal outdoor areas become your private escape for morning coffee, evening reading, or simply listening to the birds.

A Community That Prioritizes Peaceful Living

Jordan Springs is more than a suburb—it’s a master-planned environment where serenity is a community value.

Abundance of Green Space for Mental Restoration: With over 50 hectares of parks and reserves, nature is always within reach. The simple act of a walk along a tree-lined trail or time spent in a quiet park provides a powerful antidote to daily stress, promoting mental well-being for the whole family.
Safe, Walkable Neighbourhoods: Wide, pedestrian-friendly streetscapes, safe playgrounds, and a low-traffic design create an environment where children can play freely and adults can stroll in peace, fostering a profound sense of safety and community.
Convenience Without the Chaos: The Jordan Springs Central town centre provides all essential amenities close by, eliminating the stress of long, congested trips for groceries or errands. Peace of mind comes from having what you need within a calm, easy reach.

The Sanctuary Benefits of “Brand New”

Choosing a brand new home inherently contributes to a more peaceful, worry-free lifestyle.

A Fresh, Uncluttered Start: Move into a space that is pristine and untouched, free from the residual energy or wear of previous occupants. A blank canvas allows you to create a personalized, harmonious environment without the burden of immediate updates or renovations.
Reliability That Brings Peace of Mind: New plumbing, electrical, roofing, and appliances mean dramatically fewer worries about unexpected breakdowns or urgent repairs. The comprehensive builder warranties provide a long-term safety net, allowing you to truly relax and enjoy your home.
Effortless, Low-Maintenance Living: Modern materials and smart design minimize upkeep. Spend your time living in your sanctuary, not constantly maintaining it. Easy-care gardens and durable finishes mean your weekends are reserved for rejuvenation, not chores.

An Investment in Your Wellbeing

Securing a sanctuary is one of the most valuable investments you can make in yourself and your family.

A Foundation for Health and Happiness:

A peaceful home environment directly reduces stress, improves sleep, and enhances overall quality of life. It becomes the stable base from which your family can thrive.
Lasting Value in a Desirable Locale:

A serene, modern home in the highly sought-after Jordan Springs community is a timeless asset. The demand for such balanced, amenity-rich living ensures your sanctuary is also a wise financial investment for the future.

Energy and Resource Autopilot:

Smart meters and automation can run high-energy appliances during off-peak solar generation or cheaper tariff periods. Rainwater tanks with auto-top-up from the mains ensure the garden is watered without you lifting a hose.
Maintenance Alerts and Management:

Premium builds may include systems that monitor filter life in range hoods or water softeners, alerting you via an app before performance declines. A digital home manual keeps all appliance warranties, paint codes, and service contacts in one searchable place.
Community Convenience:

Leveraging strata services for bulk-billed internet, shared electric vehicle charging bookings, or even optional cleaning or gardening services can offload entire categories of life-admin.

Find Your Peace with NewSquares

We connect you with brand new houses in Jordan Springs. These homes are not just for living. They are designed for restorative, peaceful living.

At NewSquares, we specialise in identifying properties. We look for homes that aren’t just new. They are next-generation. We understand the features that signify true future-proofing. We can guide you to brand new houses in Jordan Springs. These homes are built for the world to come.