Art /Entertainment

The Future of Movie Marketing in the Streaming Era

Published

1 year ago

December 19, 2024

Stephanie Watson

Reviewed
By Veronica Astrid

Introduction

Movie marketing has changed a lot over the years, especially with the rise of streaming platforms. In the past, movies were mostly promoted through theaters, TV ads, and big events. Now, with streaming services like Netflix, Disney+, and Amazon Prime, movies are marketed differently. Viewers no longer have to go to theaters to watch films—they can simply stream them at home. This has changed how movies are promoted. This article looks at how movie marketing is changing in the streaming era and what we can expect in the future.

The Shift to Streaming

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In the past, movie marketing focused on getting people to go to theaters. Movies were promoted with trailers, posters, and big premieres. The goal was to fill the seats on opening night. Now, streaming services have become the main way people watch movies. This means marketing strategies have had to change.

Streaming platforms allow movie marketers to be more focused. Instead of just advertising to everyone, marketers can now target specific groups based on their interests. This is done using data from streaming platforms, which helps create more personalized and effective marketing campaigns.

The Rise of Digital Platforms

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Digital platforms, especially social media, have become key tools for movie marketing. Sites like Instagram, Twitter, and TikTok give marketers a way to reach millions of people directly. Movie studios can share trailers, behind-the-scenes footage, and updates in real time. This helps build excitement and keeps the film in the public’s eye.

Influencers on social media have also become important. Influencers can help promote movies by reviewing them, sharing their thoughts, and encouraging followers to watch. This is especially useful for niche films that might not get attention from traditional media outlets.

Streaming services like Netflix also play a major role in marketing. They use algorithms to suggest movies to viewers based on what they’ve watched before. This means films can be marketed directly to people who are most likely to enjoy them. Personalized recommendations help movies stand out in a crowded market.

The Role of Data in Movie Marketing

Data plays a major role in movie marketing today. Streaming platforms track what users watch, how long they watch, and what type of content they prefer. This information helps movie marketers create ads that are more likely to catch a viewer’s interest. By using data, marketers can reach specific groups, such as people who love action movies or romantic comedies. Data also allows for real-time adjustments to campaigns, so marketers can quickly change their approach if something isn’t working.

How Data is Changing Movie Marketing

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One of the biggest changes in movie marketing is the use of data. Streaming platforms have access to a lot of information about their users, such as what they watch, how long they watch it, and what types of content they prefer. This data is used to create more personalized marketing campaigns.

For example, if a user watches a lot of action movies, they might see ads for a new action film. If they watch romantic comedies, they might get recommendations for the latest rom-com. This means that marketers can spend their money more wisely, targeting people who are most likely to watch the film.

Data also allows marketers to adapt in real time. If a movie’s marketing campaign is not getting the results expected, changes can be made quickly based on the data. This makes movie marketing more flexible and effective.

Personalized and Interactive Marketing

In the future, movie marketing will likely become even more personalized. Streaming services are already experimenting with interactive content. Some movies and TV shows let viewers make choices that affect the story. This could lead to new ways to market films. For example, personalized trailers that cater to an individual’s preferences could become common.

This trend of personalization means that movie marketers will have more ways to engage viewers. Instead of using one-size-fits-all trailers, they can offer unique experiences to each viewer, increasing the chances of getting them to watch a film.

The Impact of Social Media on Movie Marketing

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Social media has become a powerful tool for movie marketing. Platforms like Instagram, Twitter, and TikTok allow marketers to share trailers, sneak peeks, and behind-the-scenes content directly with audiences. Social media also lets movie fans interact with the film’s marketing, whether by sharing posts, commenting, or creating their own content about the movie. This engagement helps build excitement and keeps the movie in the public’s mind. Social media has made it easier for movie marketers to reach people quickly and personally.

The Role of Influencers in Movie Marketing

Influencers are becoming more important in movie marketing. These are people with large followings on social media who can help promote films by sharing their opinions or experiences. Influencers might post reviews, unboxing videos, or reactions to movies, which can help increase interest in a film. For certain genres or niche films, influencers can be key to reaching the right audience. Their followers trust their opinions, making influencer marketing an effective way to get the word out about new movies.

Using Interactive Content to Engage Viewers

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Interactive content is a growing trend in movie marketing. Some streaming services have already started offering movies where viewers can choose what happens next. This creates a unique and personalized experience for each person. Marketers may use this type of content to engage audiences in new ways. For example, personalized trailers or quizzes about a film’s characters could encourage people to watch. As technology improves, interactive content will likely become an even bigger part of movie marketing in the future.

The Need for Ongoing Marketing Efforts

One of the challenges of movie marketing in the streaming era is the need for continuous promotion. In the past, movie studios could focus all their efforts on getting people into theaters for a big opening weekend. With streaming, movies can be released at any time and watched whenever people want. This means that marketers need to maintain a constant presence, creating new content and campaigns to keep the movie fresh in the audience’s mind. The work doesn’t stop after the release—it continues as long as the movie is available on the streaming platform.

The Global Reach of Streaming

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One of the key benefits of streaming platforms is their ability to reach a global audience. Movies are no longer just marketed to local markets they can be distributed worldwide. However, this also means that marketers need to consider different cultures and preferences when promoting films.

For example, a marketing campaign for a movie in the U.S. might need to be adjusted for different countries. This could include changing the language of promotional materials or adjusting the messaging to match cultural preferences.

The ability to reach global audiences also means that marketers must think about the international appeal of a movie from the start. Films that might have a limited audience in one country could become global hits if marketed correctly.

Challenges in the Streaming Era

While streaming offers many benefits, it also brings challenges for movie marketers. One of the biggest challenges is the sheer amount of content available on streaming platforms. With so many movies and TV shows to choose from, it can be hard for any one film to stand out.

Also, since viewers can watch movies at any time, there is less focus on opening weekend or premiere events. This means that movie marketing must be continuous. Marketers can’t just promote a film for a week and hope it succeeds—they need to keep it in front of people for a longer period of time.

Finally, algorithms that recommend content can limit a movie’s exposure. If a viewer tends to watch romantic comedies, they might only see suggestions for romantic comedies and miss out on other genres. This can make it harder for some films to reach a wider audience.

The Future of Movie Marketing in the Streaming Era

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The future of movie marketing will likely focus even more on personalization and data. Streaming platforms will continue to gather data about viewers, allowing marketers to create highly targeted campaigns. As technology advances, interactive content could become more common, offering viewers a chance to engage with movies in new ways. Streaming will also continue to connect movies with global audiences, but marketers will need to adapt to different cultures and preferences. Overall, the future of movie marketing is exciting, with new opportunities to connect with viewers in more personal and innovative ways.

Analysis Table: How Movie Marketing Has Changed

Old Movie Marketing	New Movie Marketing (Streaming)
Focus on theaters and big releases	Focus on streaming platforms and digital marketing
Broad marketing campaigns for mass audiences	Targeted, personalized campaigns based on viewer data
High-budget TV ads and billboards	Low-cost, data-driven ads on social media
Promotions mostly before release	Ongoing marketing throughout the movie’s life cycle

Comparative Table: Movie Marketing Approaches

Marketing Method	Old Way	New Way (Streaming)
Target Audience	General audience, moviegoers	Specific groups based on viewing preferences
Platform	TV ads, theater promotions	Streaming platforms, social media, influencers
Marketing Budget	High-budget ads and trailers	Data-driven, cost-effective digital ads
Timing	Focus on opening weekend	Continuous promotion over time
Viewer Interaction	Limited interaction (trailers, posters)	Personalized recommendations, interactive content

Conclusion

The future of movie marketing is all about personalization, data, and digital platforms. With streaming services becoming the main way people watch films, marketers are now able to target specific audiences more effectively. Influencers, social media, and data-driven strategies will continue to shape the way movies are promoted.

As the industry grows, marketers will need to adapt to new trends, including interactive content and global outreach. The challenge will be standing out in a crowded market and maintaining long-term visibility for movies. However, with the right strategies, movie marketing in the streaming era offers exciting opportunities for both filmmakers and audiences.

Author

Stephanie Watson

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Art /Entertainment

Children’s Trampolines: Safe, Fun & Active Play Equipment

Published

22 hours ago

June 16, 2026

abangardentoys

Children are naturally energetic and can’t sit still for long, can they? For them, play isn’t just entertainment; it’s a fundamental way to learn and grow. Jumping, in particular, is one of the activities children love most because it gives them a sense of freedom and energy. This is where the importance of Children’s Trampolines in Saudi Arabia becomes apparent, as they offer an ideal option that combines fun and benefits. They’re not just ordinary toys, but a way to help strengthen muscles, improve balance, and support a child’s physical and psychological development safely at home or in the garden, while providing a comfortable and enjoyable play environment for both parents and children.

Trampolines a popular choice for families in Saudi Arabia?

Increased interest in physical games

In recent years, parents have become more aware of the importance of physical activity, especially with the proliferation of screens. Therefore, children’s trampolines have become increasingly popular because they encourage children to move around without getting bored. Jumping resembles free play, but it’s actually a complete body workout.

Home environment and private gardens

Whether you live in an apartment or a house with a garden, you’ll find that our children’s trampolines easily adapt to the space. There are small models suitable for indoor use, and larger ones for outdoor use, making them a practical solution for Saudi families.

The physical and psychological benefits

Enhancing balance and muscle strength

Continuous jumping helps a child strengthen their leg muscles and improve their balance. Each small jump is like a fun exercise, without the child feeling forced to move.

The role of trampoline

When a child uses a trampoline regularly, they learn to control their body and develop hand-eye coordination. This has a positive impact on their other daily activities.

Releasing energy

Have you noticed how children calm down after playing? Bouncing on a trampoline helps to expend extra energy, alleviates stress, and provides the child with a sense of joy and contentment.

Safety criteria when choosing a safe trampoline

Material quality and design

Safety comes first. When looking for a safe trampoline, make sure the metal frame is high-quality, the springs are strong, and the jumping surface is durable. These elements are essential for a safe play experience.

The difference between a children’s trampoline and a large trampoline

A small children’s trampoline is ideal for limited spaces and younger children, while a large trampoline is suitable for gardens and provides a wider jumping area for older children.

Protection and support systems

Having a safety net, covered poles, and a stable base are all details that should not be ignored when choosing a trampoline for children in Saudi Arabia.

Types of children’s trampolines

Baby bouncer and its safe use

It may seem surprising, but a baby bouncer is specifically designed to gently support the baby and help them move around simply and safely under parental supervision.

Children’s trampolines

As a child grows, they need a stronger and more flexible trampoline. This is where the importance of choosing the right model for their age and weight comes in.

How to choose a trampoline for children

Indoor use

For indoor use, it is preferable to choose a medium-sized trampoline that is easy to install and does not require a large space.

Outdoor use in gardens

In parks, a larger trampoline can be chosen, one that is weather-resistant and provides a freer play experience.

Smart Buying Guide

Children’s trampoline in Riyadh

Various choices of children’s trampolines can be found in Riyadh to accommodate various budgets and space requirements, both in physical shops and online platforms.

Children’s trampoline in Jeddah

In Jeddah, a lot of people choose moisture-resistant trampolines, particularly for outdoor settings, which makes quality a vital consideration.

Children’s trampolines for sale

When looking for a children’s trampoline for sale , choose a reliable store that offers a warranty and after-sales service.

Common mistakes to avoid

Common mistakes include choosing a trampoline that is not suitable for the child’s age, ignoring safety standards, or focusing only on price without considering quality.

Tips to increase the lifespan

Make sure to clean the trampoline regularly, inspect the metal parts, and don’t overload it. This way, it will last longer.

Summary

Choosing a trampoline for children in Saudi Arabia isn’t just a random decision; it’s a real investment in your child’s health and happiness. By relying on Aban Garden Games’ expertise in providing high-quality children’s play equipment, you can be sure you’ll get a trampoline that combines safety, durability, and a design suitable for all ages. Aban Garden Games offers a wide range of trampolines, for both indoor and outdoor use, ensuring a safe and enjoyable play environment. This way, your child gets an active play experience, full of laughter and movement, while parents can rest assured of their child’s safety and happiness every moment.

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abangardentoys

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Art /Entertainment

Flower Extract Market: $4.18 Billion by 2032 with 5% CAGR

Published

2 days ago

June 15, 2026

ckertina2

Walk down the skincare aisle at any drugstore. Pick up a bottle of shampoo. Read the ingredients on a box of herbal tea. You will likely find flower extracts listed somewhere on the label. Flower extracts have quietly become essential ingredients across multiple industries. Cosmetic companies use them for their soothing and antioxidant properties. Food and beverage makers add them for natural flavor and color. Pharmaceutical firms study them for potential therapeutic benefits. The numbers reflect this growing demand. The global flower extract market will reach $4.18 billion by 2032. In 2023, the market stood at $2.69 billion. That steady growth represents a compound annual rate of 5% through the forecast period. Let me explain what drives this market forward.

What Exactly Are Flower Extracts?

Flower extracts come from soaking flower petals in a solvent. The solvent pulls out beneficial compounds like essential oils, flavonoids, and antioxidants. Manufacturers then remove the solvent. What remains is a concentrated liquid or a dried powder.

Different flowers yield different beneficial compounds. Chamomile provides calming azulene. Calendula offers anti-inflammatory flavonoids. Rose petals deliver soothing phenyl ethanol. Lavender contributes relaxing linalool and linalyl acetate.

Manufacturers use two main extraction methods. Steam distillation passes steam through flower material. The steam carries volatile compounds. Cooling separates these compounds from water. Solvent extraction uses alcohol, oil, or water to pull out specific components. Each method produces extracts with different properties.

Two Main Forms Reach the Market

Flower extracts come primarily in two forms.

Liquid extracts pour easily and mix well into formulations. Cosmetic manufacturers prefer liquids for lotions and serums. Beverage companies add them directly to drinks.

Powder extracts offer longer shelf life and easier shipping. Supplement makers use powders in capsules. Dry cosmetic formulations like pressed powders also rely on this form.

Certain extracts also manifest as decoctions or infused oils. Decoctions involve boiling flower material to extract water-soluble compounds. Oils extract fat-soluble compounds for use in balms and salves.

Who Uses Flower Extracts and Why

The Cosmetics Industry

Skincare and haircare brands lead all users of flower extracts. Chamomile extract calms irritated skin. Rose extract hydrates and tones. Lavender extract balances oil production. Calendula extract speeds wound healing. Premium beauty brands highlight flower extracts prominently on their packaging. Consumers associate these natural ingredients with safety and efficacy. Consequently, demand continues rising.

Food and Beverage Industry

Tea companies use dried flower pieces and extracts in herbal blends. Chamomile tea dominates the relaxation beverage category. Hibiscus tea offers a tart, cranberry-like flavor rich in vitamin C. Beverage makers add flower extracts to sparkling waters, cocktails, and health drinks. Culinary brands use rose and lavender extracts in baked goods and chocolates. Natural food colorings derived from flowers replace synthetic dyes.

Pharmaceutical and Nutraceutical Sector

Researchers study flower extracts for various therapeutic applications. Chamomile extracts show promise for anxiety and sleep disorders. Calendula demonstrates wound-healing properties. Hibiscus may help lower blood pressure. Supplement companies sell flower extract capsules for specific health concerns. Clinical research continues validating traditional uses. As evidence grows, pharmaceutical interest will likely increase.

Textile and Chemical Industries

Natural dye manufacturers extract pigments from flowers. Marigolds yield yellow and orange. Hibiscus produces red and purple. These plant-based dyes appeal to sustainable fashion brands. Perfume houses use flower extracts extensively. Rose, jasmine, and lavender form the backbone of countless fragrances. Natural extracts command premium prices compared to synthetic alternatives.

Where Do Manufacturers Source Flower Extracts?

Different regions specialize in different flowers. China leads production of many medicinal flower extracts. The country grows chamomile, chrysanthemum, and honeysuckle commercially. Chinese manufacturers supply bulk extracts to global customers.

India excels in jasmine, rose, and marigold production. Warm climates allow year-round growing. Labor costs remain competitive for hand-harvested flowers. European producers focus on high-quality organic extracts. Germany grows chamomile specifically for pharmaceutical use. France produces lavender and rose extracts for premium cosmetics. North America imports most flower extracts. However, domestic production of calendula, echinacea flowers, and elderflower continues growing.

Key Players Shaping the Market

Several companies dominate flower extract production. Wild Hibiscus Flower Co. specializes in edible flower products. Naturalin Bio-Resources operates large-scale extraction facilities in China. Shaanxi Pioneer Biotech produces standardized herbal extracts. NESSO Natural & Essential Oils focuses on Indian flower essences.

Katyani Exports supplies organic flower extracts to European buyers. New Way Herbs offers custom extraction services. Hangzhou Gosun Biotech develops flower-based nutraceuticals. Many smaller regional players also compete. Some focus on organic certification. Others specialize in rare or traditional flower varieties. This diversity keeps the market competitive.

Regional Markets at a Glance

North America holds a significant market share. High consumer demand for natural personal care products drives growth. The United States imports most flower extracts but domestic production is expanding.

Europe prioritizes organic and sustainably sourced extracts. Strict cosmetic and food regulations favor established suppliers. Germany, France, and the United Kingdom lead regional consumption.

Asia-Pacific grows fastest among all regions. China produces enormous volumes of flower extracts. India and Southeast Asian countries expand their export capacity. Domestic demand within Asia also rises steadily.

Latin America and Middle East & Africa remain smaller markets. However, local flower varieties offer unique extract opportunities. Brazil and South Africa show particular growth potential.

What Does the Future Hold?

The flower extract market will continue its steady climb through 2032. Several trends will shape this growth. Clean beauty will drive cosmetic demand. Consumers increasingly avoid synthetic ingredients. Flower extracts offer natural alternatives with proven benefits. Plant-based eating will boost food and beverage applications. Consumers seek natural flavors and colors. Flower extracts fit perfectly into this preference.

Clinical research will validate traditional uses. More flower extracts will gain pharmaceutical acceptance. This will open higher-value market segments. Sustainable sourcing will become standard. Buyers will demand traceability and ethical harvesting. Suppliers who invest in transparency will win premium contracts.

Final Thoughts

Flower extracts have moved far beyond niche herbalism. They now serve as essential ingredients in everyday products. Your shampoo, tea, supplement, and perfume may all contain them. The market will keep growing steadily. Not explosively, but reliably. As consumers continue seeking natural alternatives, flower extracts will remain valuable components across multiple industries. And the flowers themselves will keep blooming, year after year, feeding this quiet but significant global trade. Certain extracts also manifest as decoctions or infused oils.

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ckertina2

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Art /Entertainment

Truist Park Preview: Braves and Phillies Battle in a 4-Game Series

Published

6 days ago

June 11, 2026

Culberson

The Atlanta Braves have returned to Truist Park at last. They just finished a long road trip. The team went 3-3 on that trip. Now, they start a seven-game homestand against two NL East rivals. First up is the Philadelphia Phillies for a four-game series. The Braves lost to the Marlins 4-3 on Sunday. That loss dropped their record to 19-22. So far this season, Atlanta has struggled to find any real consistency. Even when playing at Truist Park, the team has failed to establish much rhythm. They have played the first quarter of the year without the kind of steady performance fans expect from them at home.

The good news is that Ronald Acuna Jr. is back. He returned to the lineup during the road trip. He picked up right where he left off. Acuna has now reached base in 29 straight games. That streak goes back to last season. He is also perfect on stolen base attempts this year, going 8-for-8. In Miami, the team used him as the designated hitter. That kept him off the artificial turf. Expect him to return to the outfield at some point during this homestand. Marcell Ozona is also heating up. He extended his hitting streak to nine straight games on Sunday. He collected eight hits during the road trip, including three home runs.

However, the rest of the outfield remains a problem. Adam Duvall went just 4-for-24 on the trip. He has not hit a home run since May 8. Even though he plays solid defense in center field, his bat has been weak. He entered Sunday with a 60 wRC+. That number is well below average.

Phillies Bring Similar Struggles to Atlanta

The Phillies avoided a sweep on Sunday by beating the Dodgers. They had a decent road trip. But once they came home, they lost four of six games. Philadelphia enters Monday’s game with a 19-22 record. They have a record of 5-5 in their previous ten games.

Interestingly, both teams look very similar so far in 2022. Both rank in the top ten in expected weighted on-base average (xwOBA). Both also play below-average defense. The Phillies have underperformed their xwOBA by less than the Braves. That gives them a slightly better overall batting line. However, their defense has let them down at even worse moments.

Both teams also entered Sunday with the same pitching fWAR. The Phillies hold an edge in position player fWAR. That difference comes mainly from the gap in xwOBA.

Game 1: Monday, May 23 – 7:20 p.m. ET

Zack Wheeler starts for the Phillies in the series opener. He looked a bit inconsistent early this season. But lately, he has resembled his 2021 form. In his last start against the Padres, he threw seven scoreless innings. He allowed just four hits and struck out nine. Over his last 20 innings, he has given up only three total runs. The Phillies went 3-2 in Wheeler’s five starts against the Braves last year. He dominated Atlanta in all but one of those outings.

Tucker Davidson stays in the Braves’ rotation. He will make his second start of the season on Monday. Early in the year, the Marlins roughed him up in a mop-up appearance. After that, he went down to Gwinnett and worked as a starter. The Braves called him up last week to face the Brewers. He threw five scoreless innings and allowed only three hits and three walks. With no off days coming up, Davidson has a real chance to lock down the fifth starter spot.

Game 2: Tuesday, May 24 – 7:20 p.m. ET

Kyle Gibson makes his ninth start of the season for Philadelphia. He struggled after joining the Phillies at the trade deadline last year. But he has started 2022 fairly well. In his last outing against the Padres, he allowed eight hits and two runs over 5.2 innings. He also struck out seven. Gibson faced the Braves once after the trade last season. He gave up four hits and four earned runs in just 4.1 innings.

Max Fried starts for Atlanta on Tuesday. He will make his ninth start of the year. In his last start in Milwaukee, he allowed seven hits and three runs. He has not looked as sharp lately. Over his last 12 innings, he has given up 15 hits and seven runs. Fried made three starts against the Phillies last season. He allowed seven runs across 17 innings in those games.

Game 3: Wednesday, May 25 – 7:20 p.m. ET

Ranger Suárez moved into the rotation last season. He put up strong numbers after that switch. However, he has taken a step back in 2022. In his last start against the Dodgers, he lasted only three innings. He gave up five hits and three runs while recording five strikeouts.

He has made four starts in May and given up nine runs over 21 innings. This will be his first start against the Braves since 2018. He mostly dominated them in relief from 2019 onward, except for one rough appearance.

Charlie Morton started the season up and down. But he has looked much better since May began. He is still dialing himself in. The walks are going down, and his strikeout rate is rising. He cruised through five innings in his last start. Then things went sideways in the sixth. He finished with seven hits and three runs allowed over 5.1 innings against the Marlins. Following the allowance of 14 runs in his initial 18 innings, Morton has permitted only eight runs across 22 innings in May.

Game 4: Thursday, May 26 – 7:20 p.m. ET

Aaron Nola takes the ball for the Phillies in the series finale. He has been a workhorse for Philadelphia. He has already made nine starts and logged 52.1 innings. The results have been mixed, especially lately. Still, he has thrown at least 5.1 innings in eight of his nine starts. In his last start against the Dodgers, he allowed five hits and four runs over 5.1 innings while striking out nine. Nola has a sparkling xFIP so far this year. However, home runs and bad luck have hurt him. The Braves went 3-2 against Nola last season. They got the better of him most of the time. He did dominate them once and pitched fairly well against them on Opening Day.

Kyle Wright closes out the homestand for Atlanta at Truist Park. He was lights out during his first four starts in April. He hasn’t been quite as sharp since, but he still gets the job done. In Truist Park, he will look to regain that early-season form. In his last start, he needed 52 pitches to get through the first two innings. Despite that, he worked out of trouble and threw five scoreless innings against the Marlins. He allowed only two hits and three walks. The walks have crept up lately. Even so, Wright has done a great job limiting the damage. Over his last 11.1 innings, he has allowed a total of five hits and just one earned run. Truist Park fans will hope he continues that strong performance on the home mound.