Technology
News publishers turn away from Twitter, once their vital source
According to a recent report by the Reuters Institute for the Study of Journalism, more and more publishers are now turning away from Twitter and seeking alternative channels for distributing their content. The report, which surveyed over 200 news publishers from around the world, found that only 34% of respondents considered Twitter to be an “important” or “very important” source of traffic to their websites, down from 59% in 2017.
The decline in publisher interest in Twitter can be traced back to a number of factors. One of the most significant is the platform’s shift towards an algorithmic feed, which prioritizes content based on factors like engagement and relevance, rather than chronology. While this change was designed to help users find more relevant and engaging content, many publishers have found that it has made it harder for their content to be seen by their followers.
“Twitter used to be a great platform for us to reach our audience and drive traffic to our website, but the algorithmic feed has made it much harder to do that,” said Rachel Smith, a social media manager at a major news publisher. “It feels like we’re shouting into the void sometimes.”
Another factor driving publishers away from Twitter is the growing prevalence of misinformation and disinformation on the platform. In recent years, Twitter has faced mounting criticism for its role in amplifying false and misleading content, particularly during major news events like the 2016 US presidential election.
“Twitter has become a breeding ground for conspiracy theories and fake news, and that’s not something that publishers want to be associated with,” said Sarah Jones, a media analyst at the Reuters Institute. “Many publishers are now looking for alternative channels that offer greater control over the content that’s being distributed.”
Despite these challenges, some publishers are still finding ways to make Twitter work for them. For example, some are focusing on building engaged communities around specific topics or themes, while others are experimenting with new formats like Twitter threads and live-tweeting events.
“There’s no question that Twitter can still be a valuable tool for publishers, but it requires a more strategic approach than it used to,” said Jones. “Publishers need to be thinking creatively about how to use the platform to reach their audiences and drive engagement, rather than just blasting out links to their articles.”
Looking ahead, it remains to be seen whether Twitter will be able to win back the trust and loyalty of news publishers. While the platform has made some efforts to address publishers’ concerns, including the recent launch of a dedicated news tab, many in the industry remain skeptical about the company’s commitment to serving their needs.
“At the end of the day, Twitter is a business, and their primary concern is making money,” said Smith. “If they’re not delivering value to publishers, then publishers are going to look elsewhere.”
Technology
Need Assistance? Here’s How to Call Brother For Support
Introduction
Brother printers are known for their reliability and functionality, but like any electronic device, they can encounter issues that require technical assistance. Whether you’re dealing with installation problems, connectivity errors, print quality issues, or general troubleshooting, getting in touch with Brother Printer Tech Support +1-803-866-1601 can help you resolve the problem quickly. Brother Printer Support is available at +1-803-866-1601, Monday to Friday from 8 a.m. to 8 p.m. CT, and Saturday to Sunday from 9 a.m. to 7 p.m. CT. For customer service support, you can also call +1-803-866-1601. This step-by-step guide will walk you through the most effective ways to contact Brother Printer Tech Support, including when and how to use their helpline at +1-803-866-1601 (Helpline).
Click Here to Start a live chat with our support team
How to Contact Brother Printer Tech Support: A Step-by-Step Guide
Step 1: Identify the Issue
Before reaching out to tech support, it’s helpful to clearly identify the issue you’re facing. This will save time and make your conversation with a support representative more efficient. Common Brother printer issues include:
- Printer not turning on
- Printing blank or streaked pages
- Paper jams
- Wi-Fi or network connectivity issues
- Error codes or warning lights
- Driver installation or software compatibility problems
Make a quick note of any error messages, how long the issue has been occurring, and any steps you’ve already tried to resolve it.
Step 2: Collect Important Information
To speed up the support process, have the following information ready:
- Printer model number (e.g., Brother HL-L2350DW)
- Serial number (usually located on the back or bottom of the printer)
- Computer operating system (Windows 10, macOS Ventura, etc.)
- A detailed description of the problem
- Proof of purchase (if your printer is under warranty)
Step 3: Call Brother Printer Tech Support Helpline
For fast and direct assistance, call Brother Printer Tech Support at +1-803-866-1601.
This toll-free helpline connects you with trained technicians who can guide you through troubleshooting steps or escalate the issue if necessary. Here’s how to make the most of your call:
- Dial +1-803-866-1601 (Helpline) from your phone.
- Listen to the automated prompts and select the appropriate option (e.g., technical support, installation help, warranty service).
- When connected with a live representative, explain your issue clearly and provide all relevant details.
- Follow the technician’s instructions carefully. If they walk you through steps, take notes so you can refer back to them later.
- If necessary, request a case number or reference ID in case you need to call again.
Step 4: Visit the Brother Support Website
In addition to phone support, Brother offers a comprehensive online support center at https://support.brother.com. Here you can:
- Download printer drivers and software
- Access user manuals and guides
- Watch troubleshooting videos
- Search for error codes
- Initiate live chat with a Brother representative
The website is user-friendly and offers self-service options that can solve many issues without needing to call.
Step 5: Use Alternative Support Channels
If calling isn’t ideal for your situation, Brother provides other contact methods:
- Live Chat: Available through their support website for quick answers from real agents.
- Email Support: Submit a request form with details of your issue. Expect a response within 24–48 hours.
- Community Forums: Browse discussions and solutions from other Brother printer users.
- Social Media: Brother also responds to queries on platforms like Twitter and Facebook.
Step 6: Ask About Remote Assistance
For more complex issues, Brother technicians may offer remote assistance, where they can access your printer or computer remotely to diagnose and fix the problem. Make sure to only allow remote access through official Brother channels to ensure your data security.
Step 7: Visit an Authorized Service Center
If your issue cannot be resolved remotely or over the phone, the support team may direct you to a local authorized service center. These locations can inspect and repair your printer in person. Use the Brother website to locate the nearest service center by entering your ZIP code or city.
Step 8: Check Warranty Coverage
If your printer is still under warranty, you may be eligible for free repairs or even a replacement. When calling +1-803-866-1601 (no-hold), ask the support agent to check your warranty status and guide you through any available coverage options.
Step 9: Keep Documentation for Future Reference
Always keep a record of:
- The date and time of your call
- The representative’s name
- Any reference or case numbers
- The steps or solutions provided
This can be helpful if you need to follow up or contact support again.
Conclusion
Dealing with printer issues can be frustrating, but Brother Printer Tech Support is equipped to help you get back on track quickly. By calling the dedicated helpline at +1-803-866-1601, you can speak with knowledgeable technicians who will guide you through troubleshooting or escalate the issue if needed. Whether you prefer phone support, online resources, or in-person assistance, Brother offers a variety of support channels to suit your needs. Don’t let technical problems slow you down — help is just a call away.
Frequently Asked Questions (FAQs)
Q1. How can I contact Brother Printer Technical Support?
You can reach Brother Printer Technical Support by calling the dedicated helpline at +1-803-866-1601. The support team can help with setup, troubleshooting, driver installation, and more.
Q2. Why is my Brother printer showing “Offline” status?
This often happens when the printer loses connection to the network or computer. Make sure it’s turned on, properly connected, and set as the default printer. If the problem continues, call +1-803-866-1601 for expert help.
Q3. What should I do if my Brother printer won’t print?
First, check for paper jams, ink/toner levels, and any error messages. Restart the printer and computer. If you still can’t print, contact the helpline at +1-803-866-1601.
Q4. How do I connect my Brother printer to Wi-Fi?
Use your printer’s control panel to access Network Settings> Wireless Setup Wizard, then select your Wi-Fi network and enter the password. For step-by-step guidance, call +1-803-866-1601.
Q5. How can I install or update Brother printer drivers?
Visit the Brother Support Website, enter your printer model, and download the latest drivers. For installation assistance, call the helpline at +1-803-866-1601.
Q6. My printer is printing faded or streaky pages. What can I do?
This could be due to low ink/toner, clogged print heads, or incorrect print settings. Try cleaning the heads or replacing the cartridge. If issues persist, contact support at +1-803-866-1601.
Q7. What does the “Replace Drum” message mean?
This message indicates that your printer’s drum unit is nearing the end of its life. It should be replaced to maintain print quality. For help choosing or installing a new drum, call +1-803-866-1601.
Q8. Can Brother support help with scanner or fax issues?
Yes, Brother’s tech support can help troubleshoot scanning and faxing problems with your multifunction printer. Call +1-(803) 866-1601 for assistance.
Q9. Is remote assistance available for Brother printers?
In some cases, Brother support agents can offer secure remote assistance to diagnose and fix issues. For availability and setup, contact the helpline at +1-803-866-1601.
Q10. How can I check if my Brother printer is under warranty?
You can check warranty status on Brother’s official website using your printer’s serial number. For help verifying coverage or claiming warranty service, call +1-803-866-1601.
Technology
Choosing the Best SEO Company for Photographers: What to Look For
Introduction
Finding the right SEO company for photographers can feel overwhelming, especially with so many firms offering enterprise-level SEO services and promises of quick results. As I have researched, photographers often face unique challenges in standing out online. Unlike e-commerce businesses, photography websites must highlight creativity, style, and portfolio presentation while also ranking high in local and competitive search results. That’s where specialized SEO services for photographers make a difference.
As per my knowledge, selecting an SEO partner is not only about cost but also about expertise, long-term strategy, and an understanding of the photography industry. With so many enterprise SEO firms and consultants available, the key is to identify which one aligns best with your goals.
Why Photographers Need SEO Services
Photography is a highly visual profession, but without visibility in search engines, even the best portfolio can go unnoticed. As per market research, over 80% of clients search online before booking a photographer. This means a strong SEO strategy is no longer optional—it’s essential.
Whether you’re looking for SEO services for wedding photographers or broader photography SEO, the right optimization efforts ensure your work gets discovered by the right audience at the right time. Unlike generic SEO strategies, photography SEO emphasizes image optimization, local search visibility, and portfolio indexing.
Enterprise SEO Services vs. Niche SEO for Photographers
During my research, I found that many photographers consider working with enterprise SEO firms because they promise large-scale visibility. However, enterprise SEO services are usually designed for big brands with thousands of pages. While some elements of enterprise SEO solutions—like technical audits, advanced analytics, and large-scale content strategies—can help photographers, not every enterprise SEO consultant will understand the nuances of the photography niche.
The difference lies in personalization. A specialized photographer SEO company will create strategies specifically tailored for photographers, from optimizing image metadata to ranking for location-specific terms like “wedding photographer in New York.”
Qualities to Look for in an SEO Company for Photographers
As per my knowledge, when selecting the right SEO partner, photographers should focus on these qualities:
- Industry Expertise: Does the SEO firm understand how photography clients search for services?
- Portfolio Experience: Can they show proven results with other photography businesses?
- Local SEO Knowledge: Since photography is often location-based, the company must be skilled in local SEO optimization.
- Technical SEO Strength: They should be able to optimize website speed, image load times, and mobile experience.
- Transparent Reporting: A good SEO consultant provides monthly reports showing progress, keyword rankings, and traffic growth.
The Role of an Enterprise SEO Consultant for Photographers
Hiring an enterprise SEO consultant might seem excessive for an individual photographer or small studio. But as I have researched, consultants often provide advanced strategies that smaller SEO agencies may overlook. For instance, they might identify technical gaps in your site structure, optimize schema markup for images, or create scalable strategies if you manage multiple photography websites.
That said, not all enterprise SEO consulting services are suitable for photographers. If the consultant cannot tailor enterprise SEO solutions to your niche, you may end up paying for services that do not add real value.
SEO Services for Wedding Photographers
Wedding photography is one of the most competitive niches in the photography industry. As per market research, couples often search for photographers months in advance, and their decisions are highly influenced by the first few results on Google. This makes SEO services for wedding photographers especially important.
A specialized wedding photography SEO strategy often includes:
- Location-based keyword targeting (e.g., “wedding photographer in Chicago”).
- Blog optimization showcasing real weddings for both SEO and portfolio value.
- Social proof integration, such as Google reviews, to boost credibility.
- Local citation building to improve map rankings.
Photography SEO in Action
As I have researched, the most effective photography SEO strategies combine technical optimization with creative storytelling. For example, optimizing image alt text not only improves accessibility but also helps Google understand the content of your images. A portfolio page with well-optimized captions and structured data can rank higher in search results.
Additionally, photographers benefit greatly from content marketing. Writing blog posts like “10 Tips for Stunning Engagement Photos” or “Best Locations for Wedding Photography in Los Angeles” provides value to clients while improving organic visibility.
Choosing Between SEO Firms and Independent Consultants
Photographers often face a choice between working with enterprise SEO firms or independent consultants. Based on my knowledge, the decision depends on your business size and goals:
- Enterprise SEO firms usually have large teams and can handle complex projects, but they may charge premium rates.
- Independent consultants often provide more personalized service and may be more affordable for solo photographers or small studios.
As per market research, many photographers find that a hybrid approach—working with a specialized photographer SEO company that understands the industry—yields the best results.
Long-Term Benefits of SEO Services for Photographers
The most common misconception about SEO is that results are immediate. In reality, SEO is a long-term investment. As I have researched, photographers who commit to SEO strategies for at least 6 to 12 months see measurable improvements in traffic, leads, and bookings.
Some long-term benefits include:
- Higher ranking for local and niche photography keywords.
- Consistent website traffic without heavy reliance on paid ads.
- Increased brand credibility through higher search visibility.
- Improved client conversions thanks to optimized landing pages.
Conclusion: Making the Right Choice
Choosing the best SEO company for photographers is about aligning expertise with your business goals. As per my knowledge, photographers who invest in specialized SEO services—whether through a consultant, firm, or niche agency—gain a significant competitive advantage.From enterprise SEO consulting to Web Design Training, the options are vast. However, the most important factor is whether the SEO partner truly understands the photography industry. As per market research, a personalized, photography-focused SEO strategy ensures your portfolio not only looks stunning but also gets discovered by clients who are ready to book.
Technology
Why Upgrading to Google Analytics 4 Matters in 2025
Introduction
Have you wondered why so many businesses are talking about upgrading to Google Analytics 4 right now? The short answer: it’s not just an optional update anymore, it’s a complete shift in how analytics works. Google has phased out Universal Analytics, and GA4 is the only path forward for accurate insights, better user tracking, and AI-driven reporting. If you rely on data to make decisions, this upgrade isn’t just recommended, it’s essential.
Upgrading to GA4 is crucial because Universal Analytics is no longer supported. GA4 offers advanced cross-device tracking, predictive insights, event-based measurement, and compliance with evolving privacy laws. By moving early, businesses ensure continuity of data, better customer understanding, and future-ready analytics.
The Shift from Universal Analytics to GA4
For years, Universal Analytics was the industry standard. Marketers, analysts, and business owners got used to its familiar dashboards and session-based tracking. But as user behavior shifted across devices, and as privacy laws tightened worldwide, UA became outdated.
GA4 was built to address these limitations. Instead of focusing on sessions, it emphasizes events, allowing every user interaction from page views to clicks to video engagement to be tracked more flexibly. This makes data richer and more accurate in a multi-device, multi-platform world.
Why GA4 is More Than Just an Upgrade
Some professionals think of GA4 as a “new version” of Universal Analytics, but it’s far more than that. It’s an entirely different analytics philosophy. GA4 integrates AI and machine learning for predictive insights, enabling businesses to forecast potential revenue or identify audiences likely to convert.
Another major advantage is the privacy-first design. With stricter regulations like GDPR and CCPA, businesses need analytics that doesn’t rely solely on cookies. GA4 uses a mix of consent mode, modeled data, and event tracking to ensure compliance while maintaining useful reporting.
Benefits Businesses Can’t Ignore
If you’re running a digital business in 2025, the benefits of GA4 extend well beyond reporting:
- Cross-device measurement: Understand user journeys across web, apps, and devices in one view.
- Event-driven model: Every action is an event, making custom tracking flexible and scalable.
- Predictive metrics: Anticipate churn, purchases, or user trends without third-party tools.
- Deeper integration: Works seamlessly with Google Ads and BigQuery for advanced analysis.
These improvements aren’t just technical upgrades; they’re strategic advantages that give businesses more confidence in decision-making.
The Migration Process
Transitioning to GA4 requires planning. Businesses need to set up a new GA4 property, configure event tracking, and ensure historical data in UA is archived. Since GA4 doesn’t import past UA data, acting quickly ensures you don’t face a gap in reporting.
Many companies also use this migration as a chance to audit their analytics setup. They refine event tracking, improve conversion funnels, and integrate GA4 with ad platforms. By treating the migration as a strategic project, businesses unlock GA4’s full value rather than treating it as a simple technical switch.
Key Challenges in GA4 Adoption
While GA4 is powerful, adoption comes with challenges:
- Learning curve: The interface and terminology differ from Universal Analytics.
- Event configuration: Businesses need to define what actions are most meaningful to track.
- Data continuity: Since historical data doesn’t migrate, you must maintain UA exports for comparisons.
However, with proper planning, these hurdles can be managed effectively. Many organizations also turn to agencies or consultants who specialize in GA4 migrations to ensure a smooth transition.
Why Businesses Should Act Now
The longer you delay, the more data you miss. Every month without GA4 means a gap in your historical insights. Since GA4 relies on event-driven tracking, having more data collected early on strengthens future predictions and reporting accuracy.
For marketers, this early adoption also means gaining a competitive edge. While competitors are still scrambling to adjust, businesses already using GA4 can refine campaigns, test predictive audiences, and optimize funnels faster.
Upgrading with Expert Support
For many companies, GA4 migration can feel overwhelming. The configuration, tagging, and reporting setup are often more complex than expected. That’s where professional guidance makes a difference. If you’re considering upgrading to Google Analytics 4, working with experts ensures your migration is seamless, accurate, and future-ready.
Practical Use Cases of GA4
To see the real impact, consider these examples:
- E-commerce brand: Tracks product video views as events, linking them to eventual purchases.
- Service business: Uses predictive audiences to retarget users most likely to convert.
- Content publisher: Analyzes scroll depth and engagement on articles to refine content strategy.
These insights were either difficult or impossible with Universal Analytics but are native to GA4.
The Future of Analytics with GA4
Google Analytics 4 isn’t just today’s tool; it’s the foundation for the next decade of digital analytics. As AI-driven insights grow and privacy continues to reshape data collection, GA4’s adaptability ensures businesses aren’t left behind.
Forward-looking companies already view GA4 as more than a reporting tool. They see it as a strategic engine powering marketing campaigns, personalization, and customer experiences.
Conclusion
Analytics has always been about clarity and accuracy. Universal Analytics served its time, but in 2025, it’s GA4 that gives businesses the visibility they need. By upgrading now, you ensure continuity, unlock advanced insights, and prepare for an AI-driven marketing future. Waiting only puts your business at a disadvantage.
FAQs
Q1: Why is upgrading to GA4 important?
Because Universal Analytics is no longer supported, GA4 ensures you continue tracking data while gaining advanced AI-driven insights, predictive metrics, and better privacy compliance.
Q2: Can I move my old Universal Analytics data into GA4?
No, GA4 does not import historical data. You must export your old data from UA and start fresh in GA4 to build new event-based tracking.
Q3: How long does it take to learn GA4?
Most marketers need a few weeks of consistent use to become comfortable. Training, tutorials, and guided setups help reduce the learning curve.
Q4: Is GA4 free to use?
Yes, like Universal Analytics, GA4 is free. However, advanced integrations (such as BigQuery) may incur costs depending on data volume.
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