Technology
The Nightmare of Google’s AI Search Tool for News Publishers
The Nightmare of Google’s AI Search Tool for News Publishers
Introduction
Hello, I am Fred Wilson, a former journalist and a current media consultant. I have been working in the media industry for over 20 years, covering various topics such as politics, business, culture, and technology. I have witnessed the evolution of journalism and the challenges it faces in the digital age.
In this article, I want to share with you my insights and concerns about Google’s new AI search tool, SGE, which stands for Search Generated Excerpts. This tool uses generative AI to create summaries for some search queries, based on many web pages. Sounds impressive, right? Well, not so much if you are a news publisher or a reader who cares about the future of journalism.
SGE is a nightmare for news publishers, as it poses serious threats to their survival and credibility. In this article, I will explain what SGE is, how it works, and why it is controversial. I will also discuss some possible solutions or strategies that news publishers can adopt to cope with or resist SGE. I hope this article will raise your awareness and spark your interest in this important issue.

Picture by: https://kenyanwallstreet.com/
The Problem with SGE
SGE is a new feature that Google launched in late 2023, as part of its efforts to improve its search engine and provide better answers to users’ queries. SGE uses generative AI to create summaries for some search queries, based on many web pages. For example, if you search for “Who is the president of France?”, SGE may generate a summary like this:
Emmanuel Macron is the president of France since 2017. He is the leader of the centrist party La République En Marche! and the youngest president in French history. He is known for his pro-European and reformist agenda, as well as his controversial handling of the COVID-19 pandemic and the yellow vests protests.
This summary is not taken from any single web page, but synthesized by Google’s AI from multiple sources. Google claims that SGE is designed to provide quick and accurate answers to factual questions, without requiring users to click on any links or visit any websites.
However, news publishers are not happy with SGE, as they see it as a threat to their existence and reputation. Here are some of the main concerns of news publishers regarding SGE:
- Losing traffic and revenue from Google’s search engine, which relies on ads and subscriptions. News publishers depend on Google’s search engine to drive traffic to their websites, where they can generate revenue from ads and subscriptions. However, SGE reduces the need for users to click on any links or visit any websites, as they can get the answers they want from Google’s summaries. This means that news publishers lose potential visitors and customers, as well as the opportunity to showcase their brand and content.
- Being unable to control or monetize their content, which may be used by Google or other AI companies without their consent or compensation. News publishers invest a lot of time, money, and resources to produce quality content that is original, accurate, and relevant. However, SGE may use their content to train its AI models or generate its summaries, without their permission or payment. This means that news publishers lose their intellectual property rights and the value of their content, as they are essentially giving it away for free to Google or other AI companies that may use it for their own purposes.
- Facing competition from other sources of information that may be more accurate, reliable, or diverse than their own. News publishers strive to provide trustworthy and authoritative information to their audiences, based on their expertise, experience, and ethics. However, SGE may create summaries that are more accurate, reliable, or diverse than their own, based on a larger and more diverse pool of sources. This means that news publishers lose their competitive edge and their credibility, as they may be outperformed or contradicted by Google’s summaries.
- Losing credibility and trust from their audiences, who may be exposed to misleading or biased summaries that do not reflect their original content. News publishers aim to inform and educate their audiences, based on their editorial standards and values. However, SGE may create summaries that are misleading or biased, based on the algorithm’s preferences, limitations, or errors. This means that news publishers lose their integrity and their trust, as they may be misrepresented or misquoted by Google’s summaries.
The Solution for News Publishers
SGE is a nightmare for news publishers, but it is not the end of the world. There are some possible solutions or strategies that news publishers can adopt to cope with or resist SGE, such as:
- Using tools like Google-Extended, which gives publishers the choice to block their content from being used by Google to train its AI models. Google-Extended is a tool developed by a group of researchers and activists, who are concerned about the ethical and social implications of Google’s AI. Google-Extended allows publishers to opt out of Google’s data collection and usage, by adding a simple code to their websites. This way, publishers can protect their content and their rights, and prevent Google from using their content to improve its AI or generate its summaries.
- Collaborating with other media outlets or organizations that share similar values and goals, such as independent journalism, fact-checking, or public service broadcasting. Independent journalism is a form of journalism that is free from political, corporate, or other influences, and that focuses on serving the public interest and holding the powerful accountable. Fact-checking is a process of verifying the accuracy and reliability of information, especially in the context of politics, news, or social media. Public service broadcasting is a system of broadcasting that is funded by the public and that aims to provide diverse, high-quality, and educational content to the public. By collaborating with other media outlets or organizations that share these values and goals, news publishers can create a network of support and solidarity, and a platform of influence and advocacy, to challenge Google’s dominance and promote their own vision and mission.
- Diversifying their revenue streams by creating alternative platforms or products that offer value-added services or subscriptions to their audiences. News publishers can explore new ways of generating revenue, by creating alternative platforms or products that offer value-added services or subscriptions to their audiences. For example, news publishers can create newsletters, podcasts, videos, or apps that provide exclusive, personalized, or interactive content to their subscribers. News publishers can also create events, courses, or memberships that provide educational, professional, or social benefits to their participants. By diversifying their revenue streams, news publishers can reduce their dependence on Google’s search engine, and increase their loyalty and engagement with their audiences.
- Investing in quality journalism that provides in-depth analysis, context, and verification of information. News publishers can invest in quality journalism that provides in-depth analysis, context, and verification of information, rather than superficial or sensationalized information. Quality journalism is journalism that is based on rigorous research, evidence, and sources, and that provides comprehensive, balanced, and nuanced perspectives on complex and important issues. Quality journalism is journalism that is not only informative, but also insightful, enlightening, and empowering. By investing in quality journalism, news publishers can differentiate themselves from Google’s summaries, and provide value and meaning to their audiences.
Conclusion
SGE is a nightmare for news publishers, as it threatens their survival and credibility. SGE uses generative AI to create summaries for some search queries, based on many web pages. SGE poses serious threats to news publishers, such as losing traffic and revenue, being unable to control or monetize their content, facing competition from other sources of information, and losing credibility and trust from their audiences.
However, news publishers can cope with or resist SGE, by using tools like Google-Extended, collaborating with other media outlets or organizations, diversifying their revenue streams, and investing in quality journalism. These solutions or strategies can help news publishers protect their content and their rights, create a network of support and solidarity, reduce their dependence on Google’s search engine, increase their loyalty and engagement with their audiences, and provide value and meaning to their audiences.
SGE is a nightmare for news publishers, but it is also a wake-up call for us, the readers, who care about the future of journalism. We need to support news publishers in their struggle against SGE and other forms of generative AI that threaten their livelihoods and democracy. We need to demand fair treatment and respect for news publishers from Google and other tech giants. We need to appreciate and value the work of news publishers, who provide us with quality information and education. We need to be critical and responsible consumers of information, who seek the truth and verify the sources. We need to be active and engaged citizens, who use the information to make informed decisions and actions.
The future of journalism is in our hands. Let’s make it a bright one.
Technology
AI Based Coding: Transforming Accuracy and Compliance in Healthcare
Introduction
As the healthcare landscape becomes more complex, the demand for accurate, efficient, and compliant medical coding has grown exponentially. Manual coding processes—long dependent on human interpretation of clinical documentation are increasingly challenged by rising patient volumes, evolving payer rules, and frequent regulatory updates. This is where AI based coding is reshaping the future of healthcare operations. Powered by machine learning, natural language processing (NLP), and pattern recognition, AI-driven coding allows healthcare organizations to streamline workflows, reduce errors, and strengthen revenue integrity.
AI technologies have moved from being optional enhancements to essential tools for hospitals, physician groups, and healthcare systems striving for higher accuracy, faster reimbursements, and improved compliance outcomes. As the industry shifts toward digital transformation, the adoption of automated, intelligent coding systems continues to grow.
What is AI-Based Coding in Healthcare?
AI-based coding refers to the use of artificial intelligence technologies, including machine learning and natural language processing, to automatically assign medical codes to patient records. These codes are used for billing, insurance claims, and clinical documentation. Traditional coding relies on human coders manually reviewing charts, which can be slow and prone to mistakes. AI systems analyze clinical notes, lab reports, and other medical documents to generate accurate codes quickly, reducing delays and errors.
Key Features of AI-Based Coding
- Automation: AI systems can scan and interpret large volumes of medical data, automating coding tasks that would take humans hours to complete.
- Natural Language Processing: AI understands clinical language, extracting relevant information from free-text medical notes.
- Error Detection: AI identifies inconsistencies or missing information, helping coders correct mistakes before submission.
- Regulatory Compliance: AI ensures coding adheres to national and international standards, reducing the risk of audit penalties.
- Integration: AI-based coding can integrate with electronic health records (EHR) and hospital management systems for seamless operations.
The Evolution of AI in Medical Coding
The transition from traditional coding to AI-based medical coding marks a pivotal shift toward smarter, tech-enabled healthcare operations. With AI’s ability to analyze physician notes, extract meaningful clinical details, and suggest precise codes, coding teams no longer have to rely solely on manual review. Instead, AI supports coders by handling repetitive tasks, reducing workload, and minimizing the risk of coding inconsistencies.
Today’s healthcare organizations are increasingly investing in AI based coding tools in healthcare as part of their revenue cycle modernization strategies. These tools capture nuances in clinical documentation, identify missed diagnoses, and ensure alignment with ICD-10, CPT, and DRG requirements. By improving both accuracy and speed, AI tools are transforming coding from a manual, time-heavy task into a streamlined, intelligent workflow.
Benefits of AI-Based Coding for Healthcare Providers
- Improved Accuracy: Manual coding is prone to errors, which can lead to claim denials or compliance issues. AI reduces human errors, ensuring accurate coding for diagnoses, procedures, and treatments.
- Faster Turnaround: AI processes patient data much faster than humans, allowing healthcare providers to generate claims quickly and reduce administrative backlog.
- Enhanced Compliance: AI systems stay updated with coding standards such as ICD-10, CPT, and HCPCS, helping organizations remain compliant with healthcare regulations.
- Cost Savings: Reducing errors and speeding up coding processes minimizes financial losses from denied claims, rework, and audits.
- Better Resource Allocation: Coders and administrative staff can focus on complex cases, quality checks, and patient care rather than repetitive tasks.
- Data-Driven Insights: AI provides analytics on coding patterns, common errors, and compliance trends, enabling healthcare managers to make informed decisions.
Expanding Capabilities with Advanced AI Technologies
Modern AI coding solutions do more than automate basic tasks. They understand complex clinical language, detect patterns, and flag possible errors before claims are sent. This helps providers fix mistakes early, reducing denials and protecting reimbursements.
Advanced AI lets coders work faster while staying accurate. It can review huge amounts of documentation in seconds—something manual coding can’t do. By suggesting codes and checking them automatically, AI lowers administrative work and lets staff focus on patient care and efficiency.
Many healthcare organizations now integrate AI coding tools into their existing systems. This lets coders see AI suggestions directly in their workflows, speeding up coding without losing quality. Integration improves turnaround times, consistency, and compliance with payer rules.
The Power of Advanced AI in Enhancing Coding Accuracy
Advanced AI medical coding systems are taking automated coding to the next level. They use smart algorithms and learn in real time, so coding accuracy keeps improving as more data is processed.
For complex cases or multi-specialty documentation, human coders can struggle with identifying and sequencing diagnoses correctly. AI helps by spotting missing details, checking for mistakes, and validating coding logic before claims are submitted. This lowers the chance of denials and improves claim accuracy.
Automation also makes work faster. Many healthcare organizations use AI to handle large amounts of documentation quickly. AI takes care of routine coding tasks, letting coders focus on harder, more complex cases.
Expanding Intelligence Across Healthcare Coding Workflows
Modern AI is special because it can think like human coders. AI coding platforms use NLP and machine learning to understand medical terms, interpret what doctors mean, and match clinical details to the correct codes. They keep learning over time, so they get more accurate.
AI coding isn’t just a back-office tool anymore. It improves documentation, lowers compliance risks, and boosts revenue performance. Coders have less work and stress, while organizations get faster, more consistent claim submissions.
AI also helps healthcare practices follow rules, reduce claim denials, and improve documentation quality. This supports better patient care and financial health. With AI, healthcare organizations can grow efficiently and adapt to changing regulations with less disruption.
Applications of AI-Based Coding in Healthcare
- Hospitals and Clinics: AI assists in coding patient records, billing, and insurance submissions, freeing up staff for patient care.
- Insurance Providers: AI evaluates claims for accuracy, detects fraud, and ensures compliance with policy terms and coding standards.
- Telemedicine: With growing remote healthcare services, AI ensures accurate coding of virtual consultations, reducing administrative burden.
- Clinical Research: AI analyzes patient data for research studies while ensuring compliance with coding and privacy standards.
- Revenue Cycle Management: AI optimizes the revenue cycle by reducing delays, improving coding accuracy, and facilitating faster reimbursements.
Challenges in Adopting AI-Based Coding
- Initial Investment: Implementing AI-based coding systems requires investment in software, hardware, and training, which can be costly for smaller organizations.
- Data Privacy and Security: Handling sensitive patient information requires robust security measures to prevent breaches and maintain compliance with HIPAA or other privacy regulations.
- Integration with Existing Systems: Seamless integration with EHR and hospital management systems is critical, but it can be challenging if legacy systems are outdated.
- Staff Training and Adaptation: Medical coders need training to use AI tools effectively. Resistance to change can slow adoption.
- Quality Oversight: AI is highly accurate, but human oversight is still necessary to verify complex or ambiguous cases.
Future Trends in AI-Based Coding
- Deep Learning Models: AI will use deep learning to understand more complex medical language, improving coding accuracy even further.
- Predictive Analytics: AI may predict coding errors before they happen, alerting coders and improving compliance proactively.
- Global Standardization: AI can help standardize coding practices across regions, enabling international healthcare reporting and research.
- Integration with Robotics and IoT: AI coding systems may integrate with robotic process automation and medical devices to streamline patient data capture.
- Enhanced Patient Outcomes: Accurate coding leads to better reporting, risk management, and patient care planning, ultimately improving healthcare outcomes.
Conclusion
AI is changing how healthcare organizations handle coding, productivity, and compliance. AI-powered tools help reduce errors, speed up billing, and protect revenue. By reading clinical documents, checking coding rules, and automating repetitive tasks, AI makes medical coding faster and more accurate.
As healthcare moves toward smarter, automated workflows, AI coding will stay central to revenue management. It helps coders, improves documentation, lowers claim denials, and makes audits easier. Using AI today helps healthcare providers perform better financially and deliver better care to patients in the future.
Enhance your coding accuracy, automation capabilities, and compliance confidence with AI-driven innovation from Exdion Health.
Technology
Insurtech for Brokers: Smart Solutions for Operations
Introduction
The insurance industry is changing fast. Customers expect more, products are expanding, and rules are stricter. Brokers need to work quickly, accurately, and transparently. This is why more brokers are using insurtech. These tools help streamline work, reduce manual tasks, and offer better, more personalized service.
As insurers, brokers, and underwriting agencies go digital, insurtech is key to staying productive and competitive. It combines automation, AI, analytics, and workflow management into one system, making complex broking processes much easier.
Why Brokers Need Insurtech Now More Than Ever
In the past, brokers relied on manual document handling, spreadsheets, emails, and time-consuming data checks. These methods slowed work and caused more mistakes and compliance issues.
Today, customers want faster policies, easier comparisons, and quicker renewals. That’s why more brokers are using insurtech tools for policy administration. These tools make managing policies, renewals, documents, and data much easier, letting brokers focus on clients and advice.
Regulations are also more complex. Brokers need to follow compliance rules perfectly for certificates, endorsements, COIs, and renewals. Insurtech platforms help manage compliance automatically, reducing risks and making audits easier.
Key reasons why insurtech is important for brokers include:
- Efficiency: Insurtech automates repetitive tasks such as policy issuance, renewals, and claims tracking. This reduces time spent on administrative work and increases productivity.
- Better Decision-Making: Advanced analytics and artificial intelligence allow brokers to assess risk more accurately, recommend suitable policies, and personalize customer offerings.
- Enhanced Customer Experience: Digital platforms provide clients with faster responses, easier communication, and online policy management, improving satisfaction and loyalty.
- Compliance and Reporting: Insurtech ensures that brokers maintain accurate records and adhere to regulations, reducing the risk of errors or penalties.
Key Insurtech Solutions for Brokers
Several insurtech tools are reshaping how brokers operate. These include:
- Policy Management Platforms: Cloud-based systems allow brokers to manage multiple policies efficiently. Features include automated renewals, real-time updates, and central storage of documents.
- Digital Client Portals: Clients can access their insurance details, submit claims, and make payments online. This reduces back-and-forth communication and provides a seamless experience.
- Artificial Intelligence and Analytics: AI tools help brokers analyze client data, predict risks, and offer personalized insurance recommendations. Analytics also help in identifying trends and market opportunities.
- Automated Quoting and Underwriting: Insurtech platforms enable faster generation of insurance quotes and automate the underwriting process, reducing delays and human errors.
- Chatbots and Virtual Assistants: These tools handle common client queries, provide information on policies, and guide users through the claims process, saving time for brokers.
- CRM Integration: Insurtech solutions often integrate with customer relationship management systems, allowing brokers to track interactions, follow up on leads, and manage client relationships effectively.
Key Benefits of Insurtech for Brokers
The new generation of modern insurtech for brokers is reshaping how brokers operate every day. Here are the core benefits:
1. Automated and Error-Free Policy Administration
Manual paperwork can lead to inconsistencies and oversight. Insurtech tools automate policy validation, renewal reminders, and document accuracy checks—dramatically reducing administrative load.
2. Faster Turnaround Time for Clients
Clients expect same-day responses, instant documentation, and real-time updates. With digital platforms, brokers can generate quotes, share policy comparisons, and complete tasks much faster.
3. Better Compliance and Reduced Risk
Compliance is one of the most critical responsibilities for brokers. With automated compliance validation, brokers eliminate risks associated with human error.
4. Enhanced Client Experience
Brokers can deliver personalized services backed by data insights, faster communication, and transparent policy details. Insurtech makes brokers not just service providers but trusted advisors.
How Intelligent Insurtech Platforms Improve Workflow Efficiency
Many brokers are now using smart insurtech solutions to handle more clients and more documents. These platforms combine several functions:
- Checking policies
- Extracting documents
- Automating endorsements
- Tracking renewals
- Approving workflows
- Conducting compliance audits
These systems create smooth, error-free workflows and make teams more productive.
New technologies like AI, machine learning, and NLP power these platforms, improving analysis, accuracy, and reducing manual work across all broking tasks.
Digital Transformation Through Insurtech Tools
The move to digital insurtech tools for brokers is happening faster because of remote work, more data, and customers wanting real-time service. Brokers can now do tasks that used to take hours, like:
- Extracting policy clauses
- Reviewing endorsements
- Comparing policy versions
- Checking certificates
- Managing renewals
Digital tools not only automate these tasks but also keep records, track changes, and make teamwork smoother.
The Rise of AI-Powered Insurtech
Artificial intelligence (AI) is changing broking technology. AI-powered insurtech helps brokers go beyond simple automation to smarter, predictive workflows.
AI can:
- Find gaps in coverage automatically
- Check endorsements and certificates
- Highlight missing clauses
- Spot differences between policy versions
- Predict risk trends for clients
These features save brokers time, reduce mistakes, and improve service quality.
Future Trends in Insurtech for Brokers
- AI-Powered Risk Assessment: AI will increasingly help brokers predict client risk profiles more accurately and offer tailored insurance solutions.
- Blockchain for Transparency: Blockchain technology can make insurance transactions more secure, transparent, and fraud-resistant.
- Embedded Insurance: Insurance will be increasingly integrated into other products and services, allowing brokers to offer solutions directly where customers need them.
- Advanced Analytics and Personalization: Big data will enable highly personalized insurance products based on client behavior and preferences.
- Mobile-First Solutions: Brokers will adopt mobile platforms to serve clients anywhere, providing instant quotes, policy management, and claims processing.
Conclusion
The future of insurance broking is digital, and insurtech (insurance technology) is driving this change. Today, brokers use smart platforms to follow rules more easily, work faster, and give better service to customers. With automation, AI, and smart workflows, insurtech is helping brokers work more accurately, quickly, and efficiently.
As customers expect more and rules get stricter, using modern digital tools is very important. Whether it’s managing policies, checking compliance automatically, or using smart workflows, brokers who use technology will stay competitive and ready for the future.
To discover how insurtech can revolutionize your brokerage operations, explore the Exdion Insurance leaders defining the next era of digital transformation.
Business
Professional Website Development and Design Services Umklogix
Introduction
In today’s digital world, your website isn’t just a brochure it’s your brand’s front door, your first impression, and often the place where new customers decide whether to stay or go. At Umklogix, we understand that Website Development & Design is not just about aesthetics it’s about performance, usability, and measurable business results.
In today’s digital age, having a professional website is essential for businesses, entrepreneurs, and organizations. A well-designed website not only attracts visitors but also builds trust, improves engagement, and drives growth. Umklogix specializes in professional website development and design services that help businesses stand out online. Whether you need an e-commerce platform, a corporate website, or a personal blog, Umklogix provides customized solutions that are responsive, user-friendly, and visually appealing. This article will explore the importance of professional website development, the services offered, and tips for choosing the right web development partner.
Why Professional Website Development Matters
A professional website is more than just an online presence. It is a critical tool that reflects your brand, engages your audience, and supports business goals. Here are some reasons why professional development matters:
- First Impressions Count: Visitors form opinions about your business within seconds of visiting your website. A professional, visually appealing design ensures a positive first impression.
- Improved User Experience: Professional developers prioritize ease of navigation, fast loading speeds, and mobile responsiveness, making it easy for visitors to find what they need.
- Search Engine Optimization (SEO): Proper coding, responsive design, and optimized content improve search engine rankings, helping potential customers find your website more easily.
- Brand Credibility: A professionally designed website builds trust with your audience and reflects a credible, reliable brand.
- Scalability and Customization: Expert development ensures your website can grow with your business, whether you need additional features, pages, or integrations.
Key Website Development and Design Services
Umklogix offers a comprehensive range of services designed to meet every business need. These include:
- Custom Website Design: Tailored designs that reflect your brand identity, combining visual appeal with user-friendly functionality.
- Responsive Web Development: Websites optimized for all devices, including desktops, tablets, and smartphones, ensuring a seamless experience for every visitor.
- E-Commerce Solutions: Fully integrated e-commerce platforms with secure payment gateways, product management, and shopping cart functionality.
- Content Management Systems (CMS): Flexible CMS solutions that allow easy content updates, whether you choose WordPress, Joomla, or custom platforms.
- Website Maintenance and Support: Regular updates, bug fixes, and performance monitoring to keep your website running smoothly.
- Search Engine Optimization (SEO): On-page and technical SEO to improve visibility and drive organic traffic to your website.
- UI/UX Design: Focus on creating intuitive layouts, easy navigation, and visually appealing interfaces that enhance user experience.
Why Website Development & Design Matters
A well-designed website does more than look good. It:
- Builds credibility and trust with your audience.
- Engages visitors through intuitive navigation and compelling visuals.
- Converts visitors into leads or customers by guiding them toward a clear call to action.
- Performs well across devices and loads quickly—both of which Google and users care about.
- Supports your broader business goals: whether you’re selling products, generating leads, or showcasing your brand.
Many businesses underestimate how critical web strategy, design, build and optimisation are. A site that looks “fine” but loads slowly, is hard to use on mobile, or fails to guide users effectively is costing opportunities. That’s where Umklogix steps in.
Our Approach: Strategy Design Build
At Umklogix we break down our process into three interconnected phases:
1. Strategy
We start by understanding you. Your business, your brand, your audience, and your goals. What do you want your website to achieve? Are you looking for increased enquiries, more sales, better brand exposure, or simply a more professional online presence? From this, we build a conversions-centric strategy that aligns your site’s design and usability with your brand’s identity and business objectives.
With strategy in place, our designers craft an experience that is visually engaging, intuitive, and on-brand. We focus on user-experience (UX) making sure visitors find what they need easily, are drawn to your key actions, and feel confident interacting with your business. The design is not one-size-fits-all: every client has unique personality, products and service needs.
3. Build
Once design is locked in, our development team brings it to life. This includes responsive mobile-friendly layouts (so your site works well on phones, tablets and desktops), front-end and back-end integration, search engine-optimised structure (so Google can easily find and index your content), and performance tuning (to keep load times fast and bounce rates low).
How the Process Works
- Discovery & Consultation: We start with a call or meeting to understand your brand, goals and requirements.
- Proposal & Scope: Based on that, we deliver a proposal outlining deliverables, milestones, timelines and pricing.
- Design & Review: We create design mockups, gather feedback, iterate, and finalise the look and feel of your site.
- Development & Launch: Our build team implements the design, integrates functionality, tests across devices and browsers, and launches your site.
- Training & Handover: If needed, we provide training on CMS use or basic updates.
- Ongoing Support: Post-launch, we offer hosting, maintenance, backups, updates and optional marketing services to keep your site performing.
What to Consider Before Starting
- Goal clarity: Know what outcomes you’re expecting (e.g., “increase online enquiries 30%”, “sell 100 units/month”).
- Brand identity: Have your brand assets ready (logo, brand colours, images). Consistency strengthens trust.
- Content readiness: Text, images, videos and product details—having them ready keeps the project on schedule.
- Mobile and speed focus: More people browse on mobile. A slow, unresponsive site will deter visitors.
- Budget and timeline: Good websites are an investment. Setting realistic expectations ensures better results.
- Maintenance plan: Websites aren’t “set and forget”. Ongoing updates and security matter.
Success Stories
Our clients have ranged from small-business owners needing a professional web presence to larger enterprises requiring custom software and automation. In every case, we emphasise measurable results: shorter load times, better user engagement, increased leads or sales and improved brand experience.
Conclusion & Call to Action
A website is too important to leave to chance. Whether you’re starting fresh or redeveloping an existing site, partnering with Umklogix means you’re working with a team that understands design, development and digital business impact. Ready to transform your online presence? Let’s talk. Contact us today to discuss your project, get a quote and take the first step toward a website that works as hard as you do.
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