Technology
The Nightmare of Google’s AI Search Tool for News Publishers
The Nightmare of Google’s AI Search Tool for News Publishers
Introduction
Hello, I am Fred Wilson, a former journalist and a current media consultant. I have been working in the media industry for over 20 years, covering various topics such as politics, business, culture, and technology. I have witnessed the evolution of journalism and the challenges it faces in the digital age.
In this article, I want to share with you my insights and concerns about Google’s new AI search tool, SGE, which stands for Search Generated Excerpts. This tool uses generative AI to create summaries for some search queries, based on many web pages. Sounds impressive, right? Well, not so much if you are a news publisher or a reader who cares about the future of journalism.
SGE is a nightmare for news publishers, as it poses serious threats to their survival and credibility. In this article, I will explain what SGE is, how it works, and why it is controversial. I will also discuss some possible solutions or strategies that news publishers can adopt to cope with or resist SGE. I hope this article will raise your awareness and spark your interest in this important issue.

Picture by: https://kenyanwallstreet.com/
The Problem with SGE
SGE is a new feature that Google launched in late 2023, as part of its efforts to improve its search engine and provide better answers to users’ queries. SGE uses generative AI to create summaries for some search queries, based on many web pages. For example, if you search for “Who is the president of France?”, SGE may generate a summary like this:
Emmanuel Macron is the president of France since 2017. He is the leader of the centrist party La République En Marche! and the youngest president in French history. He is known for his pro-European and reformist agenda, as well as his controversial handling of the COVID-19 pandemic and the yellow vests protests.
This summary is not taken from any single web page, but synthesized by Google’s AI from multiple sources. Google claims that SGE is designed to provide quick and accurate answers to factual questions, without requiring users to click on any links or visit any websites.
However, news publishers are not happy with SGE, as they see it as a threat to their existence and reputation. Here are some of the main concerns of news publishers regarding SGE:
- Losing traffic and revenue from Google’s search engine, which relies on ads and subscriptions. News publishers depend on Google’s search engine to drive traffic to their websites, where they can generate revenue from ads and subscriptions. However, SGE reduces the need for users to click on any links or visit any websites, as they can get the answers they want from Google’s summaries. This means that news publishers lose potential visitors and customers, as well as the opportunity to showcase their brand and content.
- Being unable to control or monetize their content, which may be used by Google or other AI companies without their consent or compensation. News publishers invest a lot of time, money, and resources to produce quality content that is original, accurate, and relevant. However, SGE may use their content to train its AI models or generate its summaries, without their permission or payment. This means that news publishers lose their intellectual property rights and the value of their content, as they are essentially giving it away for free to Google or other AI companies that may use it for their own purposes.
- Facing competition from other sources of information that may be more accurate, reliable, or diverse than their own. News publishers strive to provide trustworthy and authoritative information to their audiences, based on their expertise, experience, and ethics. However, SGE may create summaries that are more accurate, reliable, or diverse than their own, based on a larger and more diverse pool of sources. This means that news publishers lose their competitive edge and their credibility, as they may be outperformed or contradicted by Google’s summaries.
- Losing credibility and trust from their audiences, who may be exposed to misleading or biased summaries that do not reflect their original content. News publishers aim to inform and educate their audiences, based on their editorial standards and values. However, SGE may create summaries that are misleading or biased, based on the algorithm’s preferences, limitations, or errors. This means that news publishers lose their integrity and their trust, as they may be misrepresented or misquoted by Google’s summaries.
The Solution for News Publishers
SGE is a nightmare for news publishers, but it is not the end of the world. There are some possible solutions or strategies that news publishers can adopt to cope with or resist SGE, such as:
- Using tools like Google-Extended, which gives publishers the choice to block their content from being used by Google to train its AI models. Google-Extended is a tool developed by a group of researchers and activists, who are concerned about the ethical and social implications of Google’s AI. Google-Extended allows publishers to opt out of Google’s data collection and usage, by adding a simple code to their websites. This way, publishers can protect their content and their rights, and prevent Google from using their content to improve its AI or generate its summaries.
- Collaborating with other media outlets or organizations that share similar values and goals, such as independent journalism, fact-checking, or public service broadcasting. Independent journalism is a form of journalism that is free from political, corporate, or other influences, and that focuses on serving the public interest and holding the powerful accountable. Fact-checking is a process of verifying the accuracy and reliability of information, especially in the context of politics, news, or social media. Public service broadcasting is a system of broadcasting that is funded by the public and that aims to provide diverse, high-quality, and educational content to the public. By collaborating with other media outlets or organizations that share these values and goals, news publishers can create a network of support and solidarity, and a platform of influence and advocacy, to challenge Google’s dominance and promote their own vision and mission.
- Diversifying their revenue streams by creating alternative platforms or products that offer value-added services or subscriptions to their audiences. News publishers can explore new ways of generating revenue, by creating alternative platforms or products that offer value-added services or subscriptions to their audiences. For example, news publishers can create newsletters, podcasts, videos, or apps that provide exclusive, personalized, or interactive content to their subscribers. News publishers can also create events, courses, or memberships that provide educational, professional, or social benefits to their participants. By diversifying their revenue streams, news publishers can reduce their dependence on Google’s search engine, and increase their loyalty and engagement with their audiences.
- Investing in quality journalism that provides in-depth analysis, context, and verification of information. News publishers can invest in quality journalism that provides in-depth analysis, context, and verification of information, rather than superficial or sensationalized information. Quality journalism is journalism that is based on rigorous research, evidence, and sources, and that provides comprehensive, balanced, and nuanced perspectives on complex and important issues. Quality journalism is journalism that is not only informative, but also insightful, enlightening, and empowering. By investing in quality journalism, news publishers can differentiate themselves from Google’s summaries, and provide value and meaning to their audiences.
Conclusion
SGE is a nightmare for news publishers, as it threatens their survival and credibility. SGE uses generative AI to create summaries for some search queries, based on many web pages. SGE poses serious threats to news publishers, such as losing traffic and revenue, being unable to control or monetize their content, facing competition from other sources of information, and losing credibility and trust from their audiences.
However, news publishers can cope with or resist SGE, by using tools like Google-Extended, collaborating with other media outlets or organizations, diversifying their revenue streams, and investing in quality journalism. These solutions or strategies can help news publishers protect their content and their rights, create a network of support and solidarity, reduce their dependence on Google’s search engine, increase their loyalty and engagement with their audiences, and provide value and meaning to their audiences.
SGE is a nightmare for news publishers, but it is also a wake-up call for us, the readers, who care about the future of journalism. We need to support news publishers in their struggle against SGE and other forms of generative AI that threaten their livelihoods and democracy. We need to demand fair treatment and respect for news publishers from Google and other tech giants. We need to appreciate and value the work of news publishers, who provide us with quality information and education. We need to be critical and responsible consumers of information, who seek the truth and verify the sources. We need to be active and engaged citizens, who use the information to make informed decisions and actions.
The future of journalism is in our hands. Let’s make it a bright one.
Consumer Services
SAP Consulting Company: Denpro Drives Digital Transformation
Businesses today operate in a fast-moving digital environment. Markets change quickly. Customer expectations rise constantly. At the same time, companies must improve efficiency and reduce costs. Because of this pressure, digital transformation is no longer optional. SAP systems play a major role in solving these challenges. They help organizations streamline operations, manage data, and improve decision-making. However, the real value comes from proper implementation. This is where an experienced SAP Consulting Company in Pune becomes essential.
Pune has emerged as a strong technology and industrial hub in India. Companies here need advanced ERP solutions to stay competitive. Denpro Group supports this transformation with tailored SAP consulting services designed for modern business needs.
Trusted SAP Consulting Partner in India
Denpro Group is a well-established SAP consulting company in India with strong experience in delivering enterprise solutions. The company operates across major cities such as Pune, Mumbai, and Noida, supporting businesses of all sizes.
Instead of offering generic solutions, Denpro focuses on industry-specific SAP implementations. The team understands that every business has unique processes. Therefore, they design solutions that improve efficiency, accuracy, and long-term scalability.
With a strong team of SAP-certified professionals, Denpro helps organizations modernize their systems and achieve measurable results. Their reputation also extends beyond Pune, making them a recognized SAP consulting provider in multiple regions.
SAP Services Offered by Denpro
Denpro Group provides a complete range of SAP consulting and implementation services. These services cover the entire digital transformation journey.
SAP S/4HANA Implementation and Migration
Denpro helps businesses move from legacy systems to SAP S/4HANA. This upgrade improves real-time data processing, reporting accuracy, and system performance. The team supports both greenfield and brownfield migration strategies depending on business requirements.
SAP SuccessFactors for HR Transformation
Companies can modernize their human resource systems using SAP SuccessFactors. It supports recruitment, onboarding, performance tracking, and employee development in a single cloud-based platform.
SAP Business One for SMEs
Small and mid-sized businesses in Pune benefit from SAP Business One. It integrates finance, sales, inventory, and operations into one system. This improves visibility and simplifies decision-making.
SAP Analytics Cloud
Denpro enables data-driven decision-making through SAP Analytics Cloud. Businesses gain real-time insights, predictive analytics, and reporting tools that improve operational planning.
RISE with SAP Solutions
RISE with SAP allows companies to shift to a cloud-first ERP model. Denpro helps organizations adopt this framework to improve flexibility, reduce IT complexity, and enhance digital capabilities.
Choose Denpro as Your SAP Company
Choosing the right SAP partner has a direct impact on business success. Denpro Group stands out due to its structured approach and strong technical expertise.
Industry-Focused Solutions
Denpro designs SAP systems based on industry needs. Whether it is manufacturing, pharmaceuticals, automotive, or retail, the solutions are customized for maximum efficiency.
Fast and Agile Implementation
Speed matters in digital transformation. Denpro uses agile methods to ensure faster SAP deployment without compromising quality or security.
Cost-Effective Approach
The company focuses on delivering high ROI. Their solutions help reduce operational costs while improving productivity, making them ideal for mid-sized businesses.
Certified SAP Experts
Denpro’s team includes experienced SAP consultants, developers, and integration specialists. Their expertise ensures smooth implementation and long-term system stability.
Pan-India Service Network
Real Business Impact
Denpro Group has successfully delivered SAP solutions across different industries. These real-world examples highlight their impact.
Automotive Supplier in Pune
A leading automotive supplier struggled with outdated systems. After implementing SAP S/4HANA with Denpro, the company achieved:
- 35% faster order processing
- Real-time inventory tracking
- 20% reduction in operational costs
This transformation improved both efficiency and customer satisfaction.
Pharmaceutical Company Across Cities
A pharma company with operations in Pune, Mumbai, and Noida needed centralized control. Denpro implemented SAP Business One, resulting in:
- Unified compliance reporting
- Automated batch tracking
- 99% inventory accuracy
This helped the company improve regulatory compliance and operational control.
SAP Consulting Expansion Beyond Pune
Denpro Group’s expertise is not limited to Pune. The company also provides strong SAP consulting services in Mumbai and Noida. This pan-India presence allows businesses to access consistent support across multiple locations.
Organizations in Mumbai, a major financial hub, are increasingly adopting SAP solutions to improve efficiency and scalability. Denpro supports these businesses with end-to-end implementation, migration, and support services.
SAP Implementation and Support Services
Denpro offers full lifecycle SAP services to ensure smooth digital transformation.
SAP Implementation
From planning to deployment, Denpro ensures seamless SAP system installation using best practices and industry standards.
SAP S/4HANA Migration
The company provides secure and structured migration services with minimal downtime and zero data loss.
SAP Cloud Solutions
With SAP BTP and SAP Analytics Cloud, Denpro helps businesses adopt flexible cloud environments.
Custom SAP Integration
Denpro integrates SAP with platforms like Salesforce, Microsoft Azure, and Oracle to improve system connectivity.
SAP Support and Maintenance
Ongoing support ensures system stability, performance optimization, and continuous improvement.
Training and Change Management
Denpro also trains internal teams to ensure smooth adoption and effective use of SAP systems.
Conclusion
Denpro Group, a leading SAP Consulting Company in Pune, helps businesses unlock the full potential of SAP solutions. With strong expertise in SAP S/4HANA, SAP Business One, SuccessFactors, and cloud technologies, Denpro delivers scalable and efficient systems tailored to business needs.
By combining technical expertise with industry knowledge, Denpro enables companies to improve efficiency, reduce costs, and achieve long-term digital success.
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