Technology

Social Media Marketing with Artificial Intelligence and Benefits

Published

1 year ago

September 24, 2024

Jeremiah Mooney

Reviewed
By Janasis Roth

social media and artificial intelligence

Artificial intelligence (AI) and social media represent a transformative fusion that has significantly impacted marketing strategies and user experiences. The integration of these advanced technologies helps marketers enhance productivity, analyze audience insights, and automate content creation. This comprehensive article explores the various facets of social media and artificial intelligence, providing a deep dive into how they work together to revolutionize digital marketing.

Artificial intelligence and social media are indeed a match made in heaven. AI tools empower marketers to boost productivity and performance across diverse social media platforms. These advanced tools can:

Unveil deep insights about target audiences.
Predict which types of content will resonate most.
Automatically create posts and images.
Detect consumer trends and understand sentiment.

In essence, AI governs the underlying operations of all major social media platforms. It determines the content that appears in user feeds, moderates comments, and suggests content and accounts users might find interesting.

Despite the substantial benefits, AI also introduces complexities in social media marketing. Marketers must strike a balance between catering to both human audiences and AI algorithms. This often involves trial and error, as professionals juggle between engaging content and algorithm-friendly posts.

Social media professionals excel at understanding consumer behavior and building authentic relationships. However, deciphering what algorithms prioritize can be a guessing game. As a result, marketers might resort to short-term tactics to boost engagement without creating lasting value for their audiences.

Photo by Alexander Shatov on Unsplash

Leveraging AI for Authentic Engagement

Paradoxically, AI can help marketers achieve more genuine and human-centric social media marketing. By processing vast amounts of data generated by social media activities, AI can:

Make sense of user-generated content and interactions.
Provide valuable insights to create meaningful social media content.
Understand the reasons behind user engagement to better meet their needs.

These capabilities enable marketers to save time and reduce costs, thereby operating at scale while delivering high-quality content. Leading social media marketers are already using AI to:

Automate tedious tasks and reduce operational costs.
Scale social media strategies across multiple platforms.
Create data-driven posts and campaigns that deliver real results.

Basics of Artificial Intelligence

Defining Artificial Intelligence

Demis Hassabis, CEO of AI company DeepMind, describes artificial intelligence as the “science of making machines smart.” Essentially, AI involves teaching machines to emulate human intelligence by giving them the ability to see, hear, speak, move, and write.

You encounter these capabilities in everyday technology:

Smartphones use AI for voice assistants and real-time navigation.
Companies like Amazon and Netflix use AI to recommend products and content.
Email services like Gmail employ AI to auto-compose emails.

Machine Learning: The Backbone of AI

AI’s most impressive capabilities are powered by machine learning (ML), a subset of AI. Machine learning enables machines to make accurate predictions based on extensive data sets. Moreover, the smartest AI tools continuously refine their predictions over time, becoming more accurate without direct human involvement.

Today, AI technology leverages data to make highly relevant and accurate predictions about various aspects, from consumer preferences to optimal ad campaigns. AI can:

Understand and generate text using natural language processing (NLP).
Detect and mimic tones and emotions using sentiment analysis.
Recognize images and videos via computer vision capabilities.
Predict performance outcomes and recommend actionable insights.

These advanced capabilities empower marketers to elevate their social media strategies significantly.

Revenue Acceleration

AI-driven social media marketing can accelerate revenue by:

Identifying engaging headlines, words, and images.
Discovering new audiences and trends using sentiment analysis.
Predicting purchasing behaviors and targeting potential buyers with social messages.

Cost Reduction

On the cost reduction front, AI enhances efficiency and automation in social media marketing by:

Automating the creation and resizing of content for different platforms.
Managing social media audiences and ad spends.
Scaling content creation efforts seamlessly.

Photo by Tracy Le Blanc: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/

Social media and artificial intelligence are intrinsically linked, with AI playing a crucial role in the functionalities of leading social networks. Here are some prominent use cases:

Post Performance Analysis

Posting on social media is easy, but understanding what works is challenging. AI can:

Decode performance data across platforms.
Surface insights and improvements.
Help marketers double-down on successful content and discard underperforming posts.

Generative AI tools are revolutionizing content creation by:

Writing short, compelling social shares that sound authentic.
Helping marketers overcome writer’s block with high-quality post suggestions.

Automated Content Creation

AI also aids in repurposing existing content by:

Turning content assets, landing pages, and other materials into social posts.
Scaling social media promotion quickly and effectively.

Video Snippet Creation

For platforms like TikTok, Instagram, and YouTube, video content is crucial. AI can automatically create video snippets from longer content, saving marketers significant time and resources.

Brand Monitoring and Sentiment Analysis

AI excels in understanding and monitoring social media conversations. Marketers can use AI to:

Keep track of brand mentions in real-time.
Perform social listening to gauge sentiment.
Act to preserve or enhance brand reputation based on sentiment analysis.

Optimized Posting Times

AI determines the optimal times for posting on social media by analyzing vast data sets, thereby increasing the chances of content visibility and engagement.

Viral Content Prediction

Using historical and real-time data, AI tools can estimate the viral potential of content, enabling marketers to:

Run campaigns with predictable performance.
Improve campaigns with low expected engagement.

Social media platforms offer granular targeting for paid ads. AI enhances this by:

Writing optimized ad copy for platforms like Facebook and Instagram.
Predicting language that drives clicks and conversions.

Finding and Creating Influencers

AI-powered platforms analyze social media analytics to identify influential accounts. Additionally, brands can use AI to create entirely artificial avatars, like Lil Miquela, to represent them on social media 24/7.

Conclusion

The integration of social media and artificial intelligence offers immense possibilities for marketers to enhance their strategies and user engagement. From automated content creation to precise audience targeting, AI provides the tools to make social media marketing more effective and efficient. By leveraging AI’s capabilities, marketers can not only meet but exceed the evolving expectations of their audiences, ensuring sustained growth and relevance in an ever-changing digital landscape.

Author

Jeremiah Mooney

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Business industrial

Differentiating Shared Services vs. BPO: What Businesses Need to Know

Published

12 minutes ago

December 2, 2025

sixelevenbpo1

Reviewed
By Ella Parker

Introduction

As companies grow, so do their operational demands. Managing finance, HR, IT, customer service, and administrative tasks becomes more complex and costly. To operate more efficiently, organizations often explore support models like Shared Services and Business Process Outsourcing (BPO).

These two models might seem similar, but they serve different purposes—and choosing the right one can significantly impact a company’s costs, productivity, and long-term growth. In this blog, we break down the key differences between shared services vs. BPO, helping your business make the right decision. Companies around the world rely on trusted outsourcing partners like SixEleven BPO to improve efficiency while lowering operational costs.

What Are Shared Services?

A shared services model centralizes internal business functions within the company. Instead of each department or branch handling tasks separately, a dedicated internal team supports the entire organization from one location.

For example, a corporation might establish a Shared Services Center (SSC) for:

HR administration
Payroll and timekeeping
Finance and accounting
Procurement
IT support
Data management

Key Characteristics of Shared Services

Owned and operated by the company: The business manages the team, processes, and infrastructure.
Focus on standardization: Shared services optimize workflows across departments to reduce duplication and errors.
Internal cost-savings model: By centralizing teams, companies reduce operational expenses compared to having separate teams in each department.
Best for large enterprises: Shared services are ideal for organizations with high-volume, repetitive processes.

Advantages of Shared Services

More control over operations
Standardized internal processes
Better data governance
Closer alignment with company culture

Limitations of Shared Services

High setup cost
Requires large headcount
Limited scalability
Still dependent on internal hiring and management
Not ideal for small and medium enterprises (SMEs)

What Is Business Process Outsourcing (BPO)?

BPO involves hiring an external company to handle specific tasks or entire business functions. Instead of building an internal department, businesses outsource their operations to specialized service providers, often located offshore.

Key Characteristics of BPO

Operated by an external provider: The outsourcing company is responsible for hiring, training, and managing the team.
Flexible and scalable: Businesses can scale up or down quickly depending on demand.
Cost-efficient: Offshore outsourcing can save companies 60–70% in labor and operational costs.
Focus on quality and expertise: BPO providers specialize in the tasks they support, offering higher efficiency and performance.

Advantages of BPO

Lower operational costs
Access to global talent
24/7 support availability
Fast deployment and team expansion
No infrastructure or HR burden
Professional management and better productivity

Limitations of BPO

Requires communication alignment
Needs clear documentation and expectations
Cultural differences (minimal when outsourcing to the Philippines)

Shared Services vs. BPO: Key Differences

1. Ownership and Control

Shared Services: Operated internally.
BPO: Outsourced to a third-party provider.

2. Cost Structure

Shared Services: Lower cost than multiple in-house teams but still expensive to maintain.
BPO: Highest cost savings—offshore outsourcing reduces expenses by up to 70%.

3. Scalability

Shared Services: Limited, depends on internal hiring and budget.
BPO: Highly scalable with fast team expansion.

4. Expertise

Shared Services: Generalized, company-trained teams.
BPO: Specialized teams with industry-specific experience.

5. Setup Requirements

Shared Services: Requires office space, technology, HR, and management.
BPO: No setup needed provider already has teams, systems, and infrastructure.

6. Best Suited For

Shared Services: Multinational enterprises with high-volume internal processes.
BPO: Businesses of all sizes, especially those seeking cost savings and efficiency.

Which Model Is Right for Your Business?

Both models offer strong benefits, but the best choice depends on your business goals, budget, and long-term plans.

Choose Shared Services If:

You want full internal control
You’re a large enterprise with extensive internal processes
Budget is not a major concern
You want to standardize internal workflows

Choose BPO If:

You want to drastically reduce costs
You need fast scalability
You want to free your internal team from time-consuming tasks
You need trained professionals instantly
You require 24/7 support
You want to focus on core business growth

Why Many Companies Prefer BPO Today

Modern businesses prioritize flexibility, speed, and cost-effectiveness—areas where outsourcing excels. BPO providers like SixEleven BPO deliver trained teams, industry expertise, and customized workflows without the heavy investment required for shared services.

Companies benefit from:

Lower labor costs
Ready-to-go trained teams
Faster delivery times
Improved customer satisfaction
Stronger operational performance

For many organizations, outsourcing is not just a cost-saving decision—it is a strategic advantage.

Final Thoughts

Shared services and BPO both play important roles in business operations, but they serve different needs. Shared services focus on internal centralization, while BPO offers external expertise, scalability, and significant cost savings.

Companies looking for efficiency, flexibility, and rapid growth often choose outsourcing partners like SixEleven BPO to handle customer service, back-office, sales, and support tasks. With the right outsourcing strategy, businesses can enhance performance, reduce costs, and stay competitive in today’s fast-changing marketplace.

More: Establish your brand effortlessly with LgoConnects virtual office BGC offering premium business identity without long-term rent or overhead expenses.

Contact Us

Author

sixelevenbpo1

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Business

Top ERP Providers With the Highest Customer Service Ratings

Published

29 minutes ago

December 2, 2025

thepresence360

Reviewed
By Chloe Marker

Introduction

Choosing the right ERP software company is about more than features and price – it’s about people, support, and long-term partnership. In this post you’ll get a human-friendly, step-by-step guide to understanding which ERP providers get the highest customer service ratings, what makes support great, and how to evaluate vendors for your business (whether you need ERP systems for manufacturing, cloud based ERP, or bespoke ERP solutions). At the end, we’ll explain why many businesses trust The Presence360 as their ERP partner.

Why customer service matters for an ERP system

An ERP system touches finance, HR, inventory, manufacturing and more. When something breaks, slow support means lost hours, missed orders, and frustrated teams. High-rated ERP software providers deliver:

Fast, knowledgeable technical support
Clear implementation guidance and training
Proactive account management and regular updates
Transparent SLAs and escalation paths

Great support increases ROI, shortens time-to-value, and builds trust – especially for complex ERP solutions like ERP systems for manufacturing.

What customers rate most highly in ERP vendors

Across reviews and surveys, customers frequently praise vendors for:

Responsiveness quick ticket resolution and live support.
Expertise consultants who understand industry workflows (e.g., manufacturing BOMs, shop floor control).
Onboarding & training usable documentation, hands-on sessions, and role-based training.
Customization support helping tailor the ERP without breaking upgrades.
Cloud reliability stable uptime, automated backups, and security.
Transparent pricing & honest communication.

If a vendor nails the above, they tend to receive top customer service ratings.

Step-by-step: How to identify ERP providers with the best customer service

Step 1: Start with verified reviews and case studies

Look for long-form case studies and verified user reviews that describe real support experiences. Pay attention to stories about implementations and post-launch support.

Step 2: Ask for support KPIs and SLAs

Request average response times, escalation procedures, and cost for premium support. Compare these across vendors.

Step 3: Test their onboarding process

Ask for a demo that includes a walk-through of onboarding and training. A top-rated ERP company will show you the training plan and role-based onboarding.

Step 4: Check industry expertise

If you’re manufacturing, confirm the vendor has proven ERP systems for manufacturing capabilities (shop floor integration, MRP, quality control).

Step 5: Evaluate cloud capability and reliability

For cloud based ERP, ask about uptime history, data recovery processes, and multi-region availability.

Step 6: Measure ease of customization and upgrades

Good vendors offer customization frameworks that survive upgrades – ask how they handle custom code during new releases.

Step 7: Talk to references

Request references in your industry and ask specifically about support: response time, helpfulness, and proactive improvements.

Key headings with keywords

Below are short, SEO-friendly headings you can use in your research or content:

Best ERP software company for customer support
Top ERP systems for manufacturing with high service ratings
Cloud based ERP companies trusted by customers
ERP solutions with outstanding onboarding and training

What great support looks like Real Examples

A top-rated ERP software provider will:

Offer a dedicated customer success manager who checks progress weekly during the first 90 days.
Provide a documented implementation timeline with milestones and responsibilities.
Run role-based training sessions and provide on-demand video guides.
Maintain a public roadmap and clear upgrade policies to avoid surprises.
Provide a sandbox for testing customizations before going live.

If your vendor doesn’t offer these, prepare to invest more internal time into the rollout.

Why manufacturing companies care about support

ERP systems for manufacturing are complex they must handle production scheduling, bills of material, quality checks, and supply chain disruptions. Excellent vendor support means:

Faster resolution of production stoppages.
Guidance on optimizing MRP and inventory levels.
Assistance integrating shop-floor systems and PLCs.
Help enabling traceability and compliance reporting.

A poorly supported manufacturing ERP risks lost production and revenue; a well-supported one becomes an enabler for growth.

Cloud based ERP: customer service differences

Cloud based ERP companies usually provide continuous updates and centralized support but quality varies. When evaluating cloud ERP vendors:

Look for transparent release notes and testing windows.
Check their support channels (chat, phone, email, ticketing).
Ask how they handle urgent incidents outside normal hours.
Confirm security certifications and data residency options if relevant.

Cloud providers who combine technical reliability with excellent human support score highest in customer ratings.

The Presence360: a trusted ERP software company for real businesses

If you’re looking for an ERP company that balances technology with people, The Presence360 focuses on delivering human-centric ERP solutions. Why businesses pick The Presence360:

Hands-on onboarding and role-based training.
Industry-specific expertise, including manufacturing and supply chain.
Cloud and hybrid deployment options tailored to your needs.
Transparent communication, local support presence, and measurable SLAs.
Focus on making the ERP system easy to use for real people, not just IT.

Want a quick demo? The Presence360 offers personalized demos that highlight support, onboarding, and the exact features manufacturing teams need.

Quick checklist before you sign

Do they provide customer references in your industry?
Are SLAs and response times clearly documented?
Is training included and role-based?
Will your customizations survive upgrades?
Is cloud reliability and data security proven?

If the answer to any is “no,” ask the vendor for a plan or consider alternative providers.

Conclusion & next step

Customer service is the difference between an ERP that sits idle and one that transforms your business. Use the step-by-step process above to identify ERP providers with the highest customer ratings and if you want a partner that blends reliable ERP software, strong ERP solutions, and real human support, consider exploring a demo with The Presence360.

Ready to see real support in action? Contact The Presence360 for a tailored demo focused on your industry (manufacturing, finance, HR, or supply chain) and see how an ERP system should feel: simple, supported, and built around people.

FAQs

Q1: How important is customer service when choosing an ERP system?
A: Extremely – ERP touches core operations. Strong support reduces downtime and increases adoption.

Q2: Should I prefer cloud based ERP for better support?
A: Cloud ERP often provides centralized updates and monitoring, but evaluate the vendor’s human support practices, not just the delivery model.

Q3: How can I compare ERP vendors quickly?
A: Use the step-by-step checklist above: reviews, SLAs, onboarding test, references, and industry expertise.

Author

thepresence360

We are a trusted ERP Software Company dedicated to helping businesses simplify, automate, and scale their daily operations. From finance and HR to inventory and supply chain, we deliver smart, easy-to-use ERP solutions designed for real business challenges. Our team focuses on understanding your goals, offering personalized support, and building systems that help your business run smoother, faster, and more efficiently. Partner with us for reliable technology, transparent communication, and long-term growth. View all posts

Technology

Avoid Crypto Hacks: How a Cold Wallet Keeps Your Assets Safe

Published

23 hours ago

December 1, 2025

evinhavoc

Reviewed
By Mia Parker

Introduction

As cryptocurrencies continue gaining mainstream use, security tends to be one of the most paramount concerns among investors. In as much as exchanges and online wallets provide a convenient method of holding cryptocurrencies, they can easily be targeted by hackers. Every year, several millions of dollars in digital assets have been lost to phishing attacks, malware, and compromised accounts. That’s why many crypto holders are turning to a cold crypto wallet, an offline storage solution that minimizes the occurrence of cyber theft.

What is a cold crypto wallet?

A cold crypto wallet is a secure device or storage solution that’s designed to keep your private keys offline. Unlike hot wallets, which are connected to the internet and thus vulnerable to hacking, a cold wallet isolates your assets from online threats. Since it never touches a networked device, the private key-essentially used to access one’s cryptocurrency—makes it extremely hard for hackers to steal.

Cold wallets come in various types, such as hardware wallets and paper wallets. Hardware wallets, therefore, remain the most popular because of the great balance between strong security and ease of use. Paper wallets, though offline, are impractical to use frequently, though they are still a viable option for long-term storage.

Why Use a Cold Crypto Wallet?

There are a number of advantages to a cold crypto wallet, the biggest being security. Cyber-criminals require online access in order to steal crypto; therefore, keeping private keys offline is one of the most effective means of defense. Here are a few reasons why a cold wallet is considered essential for serious crypto holders:

Protection against hacks: With cold wallets, your private keys are kept offline, and that means hackers cannot access your assets remotely. Even if your computer or smartphone gets compromised, your crypto remains completely safe.
Full Control over Funds: Unlike exchange wallets, which store your assets on a third-party server, a cold wallet allows you to retain complete ownership of your private keys. This eliminates risks associated with exchange hacks or insolvency.
Long-term storage: If you plan to hold crypto for years, a cold wallet is ideal. Because it’s offline, your funds are insulated from software bugs, malware, and phishing attacks.
Multi-Currency Support: Most modern cold wallets can support a wide variety of cryptocurrencies, such as Bitcoin, Ethereum, and all popular altcoins, so that multiple assets can be kept on one device.

How Cold Wallets Protect Against Hacks

A cold crypto wallet protects your assets in several ways:

Offline Private Keys: Private keys never leave the device. This means that even if this wallet is plugged into a compromised computer in order to sign a transaction, the private keys remain safe.
PIN and Passphrase Protection: These hardware wallets have PINs or passphrases for access, adding an additional layer of security.
Recovery Phrase: A wallet provides a recovery phrase, consisting of 12–24 words, that will restore your funds in case the device gets lost or damaged. Keeping this phrase safe offline guarantees that no one can access your assets without it.
Tamper-resistant design: Some cold wallets, including Ledger Nano X and Ellipal Titan, allow for the detection of tampering to protect your crypto from physical attacks.

Best Cold Wallets for 2025

The choice of a cold crypto wallet will depend on your needs and budget. Some of the best options include:

Ledger Nano X: supports more than 1,500 cryptocurrencies, Bluetooth-enabled, and extremely easy to use. It targets both beginners and advanced users.
Trezor Model T: A touchscreen device with enhanced security and multi-coin support. For years, trusted in the crypto community.
SafePal S1: Affordable and air-gapped, SafePal provides strong security without breaking the bank.
Ellipal Titan: Fully air-gapped and tamper-proof, it’s made for maximum security and long-term storage.

Setting Up a Cold Crypto Wallet

Proper configuration is necessary for maximum security:

Buy from official sources: always purchase from manufacturers or their authorized resellers to avoid tampered devices.
Initialize the Device: Follow the manufacturer’s instructions to set up a PIN and generate your recovery phrase.
Backup the Recovery Phrase: Store it offline in a secure location, like a fireproof safe. Never store it digitally or online.
Transfer Funds: Transfer your cryptocurrency from exchanges or hot wallets to your cold wallet using the receiving address generated by the device.
Physical Security: The wallet should be kept in a secure location, safe from theft, fire, and water damage.

Best Practices for Using Cold Wallet

Never Share Your Private Keys: If someone shares private keys or recovery phrases, this may lead to irretrievable loss.
Update Firmware Regularly: Keep the firmware of your hardware wallet updated to include new features that could improve security.
Multi-Signature Wallets: For added security, wallets can be made that require multiple signatures to authorize a transaction.
Keep Multiple Backups: If possible, store recovery phrases in multiple secure locations to prevent loss.

Conclusion

A cold crypto wallet is one of the most effective devices that helps to avoid crypto hacks and protect your digital assets. Keeping private keys offline, using tamper-proof hardware, and following best practices in setup and backup can greatly reduce the possibility of cyber theft.

Whether you choose the Ledger Nano X, Trezor Model T, or another top-rated device, a cold wallet ensures your cryptocurrency is secure for complete peace of mind in this increasingly digital financial world. For anyone serious about crypto, investing in a cold crypto wallet is not an option but a necessity. Protect your assets today; keep your crypto safe for many years ahead.

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