Business

Sales Growth Hacks: Tips and Tricks for Scaling Your Business

Published

3 years ago

March 14, 2023

briolette

Introduction

Are you looking for ways to scale your business and increase sales growth? If so, then you’re in the right place! In this blog post, we will share some of the most effective sales growth hacks that will help take your business to new heights. From leveraging social media platforms to optimizing your website’s user experience, these tips and tricks are sure to boost your revenue and amplify brand awareness. So buckle up, grab a pen, and get ready to learn how you can take your business from good to great with our expert advice on scaling your sales efforts!

The sales process

The sales process is the key to any business’ success. It’s the engine that drives growth and profitability.

Unfortunately, many businesses don’t have a well-defined or streamlined sales process. As a result, they end up with haphazard results that are far from ideal.

Luckily, there are a few simple hacks that can help you improve your sales process and drive better results for your business. Here are a few tips and tricks to get you started:

1. Define your ideal customer: One of the first steps to streamlining your sales process is to identify your ideal customer. Who are they? What do they need? What are their pain points? Once you have a good understanding of who your ideal customer is, you can craft targeted messages and offer them solutions that address their specific needs.

2. Create a lead generation plan: Another important step in improving your sales process is to create a lead generation plan. This will help you attract new prospects and turn them into leads that you can then nurture through your sales funnel. There are a number of different ways to generate leads, so be sure to explore all of the options and find the ones that work best for your business.

3. Build a strong sales team: Of course, no matter how good your sales process is, it won’t be effective if you don’t have a strong sales team in place to execute it. Make sure you have the right people on board with the

Finding new customers

As your business grows, you’ll need to find new ways to attract customers. This can be a challenge, but there are a few sales growth hacks that can help you scale your business.

One way to find new customers is to target your current customers’ friends and family. You can do this by offering referral bonuses or discounts. Another way to find new customers is to reach out to your social media followers and offer them discounts or coupons.

You can also try targeting new industries or markets that you think would be a good fit for your product or service. And finally, don’t forget about the power of word-of-mouth marketing. Ask your happiest customers to leave reviews on popular review sites or social media platforms.

Increasing customer loyalty

There are a lot of ways to increase customer loyalty, but we’ve found that the following three methods have the biggest impact:

1. Make it easy for customers to give feedback

Make it easy for customers to give feedback and make sure you act on it. The easiest way to do this is to create a short survey that customers can fill out after their purchase. This will help you understand what they liked and didn’t like about their experience.

2. Offer loyalty rewards

Offer loyalty rewards such as discounts, free shipping, or exclusive access to new products and services. This will encourage customers to keep coming back.

3. Provide excellent customer service

Provide excellent customer service and make sure your team is always available to answer questions or resolve issues. This will build trust and confidence in your brand.

Sales strategies for different products and services

Different products and services require different sales strategies in order to be effective. Here are a few tips and tricks for scaling your business by selling different types of products and services:

-Sell physical goods: If you’re selling physical goods, it’s important to have a strong online presence. Make sure your website is optimised for search engine ranking and that your products are listed on popular e-commerce platforms. Use social media to drive traffic to your website and consider using paid advertising to reach new customers.

-Sell digital products: If you’re selling digital products, it’s important to focus on building an engaged audience. Use content marketing to attract new leads and nurture them through the sales process. Use social media and email marketing to stay in touch with your customers and build relationships.

-Sell services: If you’re selling services, it’s important to focus on building trust with potential clients. Use testimonials and case studies from past clients to show your expertise. Offer free consultations or trials so that potential clients can experience your service before making a commitment. Use word-of-mouth marketing and referrals to grow your business.

Hiring and training a sales team

Hiring and training a sales team is one of the most important aspects of scaling your business. Without a strong sales team, it will be difficult to generate revenue and grow your company. Here are a few tips for hiring and training a sales team:

1. Hire individuals with the right skillset. When hiring salespeople, it’s important to look for individuals with the right skillset. This includes having great communication skills, being able to build relationships, and being knowledgeable about your products or services.

2. Train your sales team regularly. It’s important to train your sales team on a regular basis so that they are up-to-date on product changes, new features, and anything else that may be relevant to their role. You can use online resources, in-person training sessions, or a combination of both.

3. Set clear expectations. When scaling your business, it’s important to set clear expectations for your sales team. This includes setting targets for them to hit and providing feedback on their performance regularly. By doing this, you’ll ensure that your sales team is always working towards meeting your company’s goals.

4. Reward top performers. Be sure to reward top performers on your sales team so that they feel motivated to continue excelling in their role. This could include giving them bonuses, commission, or other incentives.

Measuring success

There’s no shortage of advice out there on how to grow a business. But when it comes to sales, how do you know if you’re really making progress? Measuring success can be tricky, but it’s essential if you want to make sure your hard work is paying off.

Here are a few tips for measuring sales success:

1. Track your sales pipeline. This will give you a good idea of where your deals are at and how likely they are to close.

2. Set targets and track your progress against them. This will help you stay on track and motivated.

3. Keep an eye on your competition. See how they’re performing and compare it to your own numbers.

4. Ask your customers for feedback. This can be invaluable in understanding what’s working well and where you could improve.

5. Get a second opinion. Sometimes it can be helpful to get an outsider’s perspective on your business and its sales strategy.

By following these tips, you’ll be able to get a clear picture of how your business is performing and what steps you need to take to continue growing your sales

Conclusion

With the right strategies and tools, you can increase your sales faster than ever before. By using the tips and tricks shared in this article to grow your business, you’ll be able to stay competitive in today’s market while still maintaining a healthy margin. We hope these growth hacks have given you an idea of what it takes to keep up with demand from customers and help make sure that your business is always on top.

Author

briolette

View all posts

Business

Why Virtual Office Infrastructure is Winning in 2025 for Startups

Published

15 hours ago

November 24, 2025

shrutika21

Reviewed
By Emery Adeline

Introduction

The business world has changed a lot since 2025. Now, it’s all about lean, remote-first, and compliance-driven operations. Founders are putting operational efficiency, regulatory clarity, and flexibility ahead of needing to be there in person. One big reason for this change is that more and more people want to use a virtual office to file their GST. This has become a legal, organized, and helpful way for business owners to build businesses that can be run from anywhere.

Business owners who work online don’t have to worry about where they live anymore. SaaS developers, consultants, eCommerce sellers, freelancers, and new businesses all need infrastructure that can grow quickly and cheaply. Virtual office infrastructure meets this need while still following the rules for business compliance and the Goods and Services Tax (GST).

The Rise of Digital-First Business Models

Startups today can work without having all of their offices in one place. Remote teams, cloud-based solutions, automation, and digital collaboration platforms make it possible for businesses to run smoothly with workers who are spread out.

But you still need:

A real main place of business
An address for GST registration
A place to do banking and paperwork
Proof that the business is running

This is when a virtual office for GST registration comes in handy. It gives you a business location that is verified, compliant, and usable without having to sign a long-term lease.

The law that allows virtual office infrastructure

Many people think that virtual offices are not a formal setup. They follow Indian business laws and GST rules when they are set up the right way.

A compliant virtual office architecture usually has:

A registered business address
A rental agreement or letter of permission
Proof of ownership or utilities
Services for sending and receiving mail
Access to conference rooms when needed

It’s okay to have a virtual office for GST registration as long as the paperwork shows that the business is real and the space will be used legally.

Affordable and not against the law

Digital-first entrepreneurs use virtual office infrastructure for many reasons, but one of the main ones is to save money.

Long-term lease obligations
Security deposits
Maintenance costs
Staffing costs for reception and operations

Virtual office infrastructure solves these problems and makes sure that everyone follows the rules. Business owners can spend their money on hiring people, marketing their goods, and making new ones instead of buying real estate.

More importantly, a virtual office for GST registration lets businesses move to other states without having to build physical branches right away. This lets them grow into more than one state while still following the rules.

Acceptance by the Banking and Financial System

In 2025, most banks and fintech platforms will accept professionally managed virtual offices as valid business addresses, as long as the paperwork is in order.

Banks usually need proof of address and utility bills or lease documents.
Board resolution (if needed)
Proof of the authorized signatory

A verified virtual office for GST registration passes these tests when it is set up correctly. Business owners can easily set up current accounts, merchant accounts, and payment gateways without having to worry about compliance.

Trust from Investors and Partners

In the beginning, founders often worry about how investors feel about virtual office settings. The business world has grown up, in fact. Investors now think about:

the legal structure
compliance hygiene
the scalability framework
the cost optimization strategy

People see a virtual office with good documentation for GST registration as a smart choice for infrastructure, not a weakness. It shows that you are disciplined and ready to grow in a controlled way. You can get bigger in more than one state without having to move.

Even when they are just starting out, more and more digital-first businesses are doing business in more than one state. Marketplaces, logistics networks, SaaS platforms, and consulting firms often have to register for GST in every state.

With virtual office architecture, it’s easy to:

Quickly enter new states in compliance
Not have to own property in the area as much
Quickly respond to market needs
Do regulatory paperwork more easily

Using a virtual office, business owners can register for GST in each state. This is both legal and practical because they don’t have to set up real equipment right away.

Operational Advantages Beyond Compliance

The main reason for compliance is that virtual office architecture has operational benefits that go beyond what the law requires, such as:

Professional call answering services
Managing mail from one place
Safely handling documents
Access to conference rooms on demand
Help with administrative tasks

These services give new businesses the look and feel of a big business without the costs. For a digital-first founder, operational perception is very important when working with clients, partners, and institutions.

Getting ready for risks and following the rules

Instead of raising the risk of noncompliance, a well-organized virtual office for GST registration lowers it. Professional suppliers provide:

Standardized legal documents
Regular updates on compliance
Structured onboarding procedures
Being ready for physical verification

This makes it less likely that GST will be turned down, address verification will fail, or regulators will have questions. Entrepreneurs benefit from predictable compliance workflows because they don’t have to deal with problems as they happen.

Strategic Fit with a Culture of Working from Home

Most work cultures in 2025 are based on working from home. Employees care more about being able to change plans than anything else, while founders care more about being able to move quickly. Virtual office infrastructure makes this cultural shift possible.

Teams can work from:
Their own homes
Co-working spaces
Hybrid collaborative places

The registered business address stays the same for GST registration, but the company can be consistent no matter where its employees are located.

Building blocks for a sustainable business in the future

Being good for the environment is only one part of being sustainable in business today. It also means making money and doing well in business. Virtual offices use resources more efficiently and lower the carbon footprint of commuting and infrastructure.

People are starting to pay more attention to digital-first entrepreneurs because of:

Operational sustainability
Financial discipline
Regulatory transparency

A compliant virtual office for GST registration meets all three of these requirements, so it can be used as a model for future infrastructure.

The End

In 2025, a business’s success will not depend on how big its office is, but on how well it runs, how well it can handle legal issues, and how easily it can grow. Digital-first business owners are using virtual office infrastructure because it gives them a legal, affordable, and strategically aligned foundation for their businesses.

A well-organized virtual office for GST registration gives business owners the freedom to grow their businesses, meet their legal obligations, gain the trust of institutions, and work with the most freedom. This new way of thinking about infrastructure is not just a passing fad; it’s a new way of starting, running, and growing businesses.

Author

shrutika21

View all posts

Business

Common Projects US Streetwear Fashion

Published

15 hours ago

November 24, 2025

pinkpalmpuff0

Reviewed
By Ayla Grace

Introduction

Common Projects is an expensive, minimalist Italian-designed footwear line. The shoes are made with particular attention to detail and quiet flavors. The leather, rubber, and shoelining are carefully selected to ensure comfort and sleekness. Gold foil information like model, color, and size is stamped on the back of each shoe. The Common Projects is highly recognized and is very detail-oriented. The sneakers helped redefine casual luxury and are called the Achilles Low. The line combines classic Italian shoe-making with modern shoe design, and values timelessness and fewer trends. The line is confident, simplistic, and still stylish.

The Origins of Common Projects

New York City was the original home of the first store for the brand Common Projects. Founded by Prathan Poopat and Flavio Girolami, who at the time were looking to create an expensive-looking sneaker made with cheap material and the quality of a sneaker produced in mass. With production being located in Italy, models are made to undergo mass industry processes to get the right level of fit, balance, and finish to get the sneaker to a standard market-level quality.

The models produced in common projects differ in the use of quality materials to create the sneaker, and also in adding the gold stamp number to form a brand identity. The two styles of sneakers produced are the Achilles Low, the production of the heel sneaker made a massive upheaval in the luxury market due to the creation of a sneaker that could be worn with all clothing styles.

Common Projects Achilles Low Sneaker

Common Projects Achilles Low is the best sneaker from the brand and a real benchmark in minimalist sneakers. Its low-cut silhouette, sleek design, and lack of visible logos make for a clean, understated look compatible with many fits. Available in classic colorways like white and black, it is a fresh and sporty option in white and a more subdued, versatile option in black.

Made with top-class leather and resting on a robust rubber sole, the Achilles Low offers both high-quality and comfort. Made to be worn with denims, chinos, or a blazer, it smartens up casual appearances while being discreet and present-day.

Common Projects Boots

Common Projects boots turn the brand’s understated language into more structured, utility-inspired designs. Common Projects boots have a sophisticated form with strong construction influenced by military and workwear designs. Crafted from superior leather and excellent parts, they are meant to resist daily wear and yet have a neat, custom look.

Clean stitching, balanced ratios, and the subdued serial number help the design be simple yet instantly identifiable. Common Projects boots provide a simple blend of usefulness and fashion, whether worn with denim, cargo pants, or a stylish coat. For those seeking practical shoes without compromising aesthetics or quality, these are perfect.

Common Projects Chelsea Boots

Common projects Chelsea boots reinterpret a traditional style via the brand’s signature minimalist method. featuring a slim silhouette, elastic aspect panels, and a pull tab, they’re designed for easy slip-on, put on at the same time as maintaining a pointy, structured appearance.

Available in easy leather for a polished end and smooth suede for a more comfy experience, these boots pair well with both informal and semi-formal clothes. Their smooth layout makes them suitable for office use, town put on or night events. With discreet branding, subtle substances and a cosy suit, common projects Chelsea boots remain a dependable, undying desire in a cutting-edge wardrobe.

Common Projects Sneakers: Pure, Design

Common Projects Sneakers emphasize immaculate construction, simple design, and high-quality materials. The styles value simple uppers, understated ornamentation, and well-balanced forms that go well with a great variety of apparel. Central to the collection, white and neutral sneakers serve as an adaptable basic for daily clothing.

For those after a more athletic appearance, basketball-inspired designs like BBall models provide a more sporty edge while still respecting the brand’s modest identity. Common Projects sneakers provide designer-level quality, comfort, and durability, whether bought at full price or during a rare sale; therefore, they are a solid base for modern, understated elegance.

Common Projects Shoes

Common Projects provides a greater variety of shoes in addition to its sneakers, yet it upholds the same minimalist approach and Italian craftsmanship. This includes a range of sophisticated Derby shoes, basic dress shapes, and other discreet looks that easily span the casual-formal line. Each pair is made of superior materials and delicately sewn and sized for coziness.

Common Projects Shoes is a business that favors clean lines, earthy hues, and subdued branding targeted at those who value sophisticated simplicity. Common Projects always presents contemporary timelessness, whether you choose a signature sneaker or a traditional and current lace-up.

Refresh Your Rotation with Common Projects

Common Projects stands as a symbol of timeless grace, exact workmanship, and contemporary simplicity. With excellent Italian materials, careful design, and constant comfort, the brand’s shoes age well and remain stylish over many years. From traditional Common Projects Sneakers like the Achilles Low to more sophisticated Chelsea Boots styles and structural boots, every pair is meant to fit naturally into everyday clothing.

Forms, neutral colors, and understated decoration make common projects simple to wear yet instantly identifiable. Adding these items to your collection is an investment in long-lasting value, as it demands Common Projects shoes that blend contemporary elegance with traditional flair.

Author

pinkpalmpuff0

View all posts

Business

Fertilizer Market Share, Size, Growth, and Forecast 2025-2033

Published

4 days ago

November 21, 2025

dheeraj

Reviewed
By Maya Madison

Fertilizer Market Share, Size, Growth, and Forecast 2025-2033

Introduction

The global fertilizer market plays a critical role in modern agriculture, helping farmers increase crop yields, improve soil fertility, and meet the food demands of a growing population. Fertilizers are essential for sustainable farming, ensuring healthy plant growth while addressing nutrient deficiencies in the soil. The market has witnessed steady growth due to population expansion, rising food consumption, and government support for agriculture. This article explores the fertilizer market size, growth trends, key players, regional insights, and future forecasts for 2025-2033, providing a comprehensive overview for industry stakeholders.

Rise of the Fertilizer Market

The global fertilizer market has grown steadily over the years due to increasing demand for food production. As the world population rises, farmers need more fertilizers to improve crop yield and soil quality. Technological improvements in agriculture, such as precision farming, have also supported this growth. Countries with large agricultural sectors are investing more in fertilizers to ensure food security. Between 2025 and 2033, the market is expected to expand further as both traditional and organic fertilizers gain popularity among farmers worldwide.

Understanding the Fertilizer Market

Fertilizers are substances that supply essential nutrients to plants, enhancing their growth, productivity, and overall health. They are broadly categorized into three types:

1. Nitrogen Fertilizers

Nitrogen is vital for plant growth, supporting leaf development and photosynthesis. Common nitrogen fertilizers include urea, ammonium nitrate, and ammonium sulfate.

2. Phosphate Fertilizers

Phosphate fertilizers help in root development, flowering, and fruiting. Examples include single super phosphate, triple super phosphate, and diammonium phosphate.

3. Potassium Fertilizers

Potassium contributes to plant metabolism, water regulation, and resistance to diseases. Potash and potassium sulfate are widely used.

Specialty Fertilizers

These include micronutrients, biofertilizers, and slow-release fertilizers that target specific plant needs, improve soil health, and reduce environmental impact.

Benefits of Fertilizers

Fertilizers provide essential nutrients to crops, which helps increase production and quality. They support faster plant growth, improve soil fertility, and allow farmers to grow more food on the same land. Fertilizers also reduce the risk of crop failure by supplying necessary minerals that soil may lack. With the use of fertilizers, farmers can meet the growing demand for food, support livestock feed production, and maintain global food supply chains.

Role of Fertilizers in Agriculture

Fertilizers play a key role in modern agriculture by enhancing crop productivity and efficiency. They help farmers grow crops consistently and sustainably, even in areas with poor soil conditions. Fertilizers also support advanced farming methods such as hydroponics and greenhouse farming. By providing the right nutrients, fertilizers reduce the need for large-scale land expansion, making farming more environmentally sustainable while meeting global food demands.

Global Fertilizer Market Size and Growth

The global fertilizer market has experienced consistent growth due to increasing food demand, population expansion, and modernization of agricultural practices.

1. Market Size

In 2025, the global fertilizer market is projected to reach billions of dollars in revenue, driven by high demand for nitrogen, phosphate, and potassium fertilizers. The Asia-Pacific region, particularly India and China, dominates consumption due to large agricultural sectors.

2. Growth Drivers

Rising Food Demand: Population growth increases the need for higher crop yields.
Technological Advancements: Innovations in fertilizer formulations and application methods improve efficiency.
Government Support: Subsidies and policies promoting fertilizer use boost market growth.
Sustainable Farming Trends: Eco-friendly fertilizers and precision agriculture encourage adoption of advanced products.

3. Challenges

Environmental Concerns: Excessive fertilizer use can lead to soil degradation and water pollution.
Price Volatility: Fluctuations in raw material costs can affect market stability.
Regulatory Compliance: Strict environmental regulations may limit certain chemical fertilizers.

Market Segmentation

Understanding market segmentation helps identify growth opportunities and target strategies effectively.

1. By Type

Nitrogen Fertilizers
Phosphate Fertilizers
Potassium Fertilizers
Specialty Fertilizers

2. By Form

Granular
Liquid
Powder

3. By Application

Cereals and Grains
Fruits and Vegetables
Oilseeds and Pulses
Others (flowers, turf, and forestry)

4. By Region

North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

The Asia-Pacific region dominates due to high agricultural activity, while Europe and North America focus on sustainable and specialty fertilizers.

Key Players in the Fertilizer Market

The fertilizer market is highly competitive, with major global and regional players driving innovation, production, and distribution. Some leading companies include:

Nutrien Ltd.
Yara International ASA
The Mosaic Company
CF Industries Holdings, Inc.
Haifa Chemicals Ltd.
ICL Group Ltd.
Coromandel International Limited

These companies focus on product diversification, technological innovation, and expanding their regional presence to meet growing market demands.

Emerging Trends in the Fertilizer Market

Several trends are shaping the fertilizer market, offering new opportunities for growth:

1. Biofertilizers and Organic Fertilizers

Eco-friendly alternatives to chemical fertilizers are gaining popularity. They improve soil health, reduce environmental impact, and cater to organic farming practices.

2. Precision Agriculture

The use of technology to optimize fertilizer application reduces waste, increases crop yield, and minimizes environmental risks. Drones, sensors, and software-based solutions are commonly used.

3. Specialty Fertilizers

Slow-release, controlled-release, and micronutrient-enriched fertilizers are in demand, providing precise nutrition and reducing frequent application needs.

4. Regional Expansion

Growing agricultural activities in developing regions create opportunities for market expansion, particularly in Africa, Southeast Asia, and Latin America.

5. Government Initiatives

Subsidies, training programs, and research investments encourage farmers to adopt advanced fertilizers, boosting market growth.

Forecast 2025-2033

The global fertilizer market is expected to grow steadily from 2025 to 2033. Key insights include:

Revenue Growth: Increasing at a compound annual growth rate (CAGR) of approximately 4-6%, driven by population growth and food demand.
Nitrogen Fertilizers: Continue to dominate due to widespread use in cereals and grains.
Specialty Fertilizers: Witness higher growth due to environmental and precision farming trends.
Asia-Pacific Region: Remains the largest market due to high agricultural demand and government support.
Europe & North America: Growth is fueled by sustainability initiatives and technological adoption.

The forecast indicates strong opportunities for manufacturers, distributors, and investors willing to adopt sustainable and innovative solutions.

Opportunities in the Fertilizer Market

The fertilizer industry offers multiple avenues for growth and expansion:

Sustainable Fertilizers

Eco-friendly and organic fertilizers are gaining traction, meeting consumer demand for greener farming practices.

1. Digital Agriculture Solutions

Integrating data analytics and AI with fertilizer application can improve productivity, efficiency, and decision-making.

2. Export Opportunities

Countries with surplus production can export fertilizers to regions with high demand, expanding market reach.

3. Research & Development

Investing in new fertilizer formulations, biofertilizers, and smart delivery systems creates differentiation and competitive advantage.

4. Strategic Partnerships

Collaborations between manufacturers, technology providers, and agricultural organizations enhance product innovation and market penetration.

Challenges to Consider

Despite their benefits, the fertilizer market faces several challenges. High production costs, price fluctuations, and supply chain issues can affect availability and affordability. Overuse of chemical fertilizers may harm soil health, water systems, and the environment. Regulations regarding chemical use and environmental protection are becoming stricter in many countries. Farmers and manufacturers must also address sustainability concerns while maintaining productivity.

While growth prospects are strong, companies must navigate certain challenges:

Environmental regulations may limit chemical fertilizer use.
Rising production costs for raw materials can affect profitability.
Price sensitivity among farmers can impact sales in developing regions.
Climate change and unpredictable weather patterns may affect fertilizer demand.

Addressing these challenges requires innovation, sustainability, and strategic planning.

Future of the Fertilizer Market (2025–2033)

The future of the fertilizer market looks promising, with steady growth expected through 2033. Innovation in organic and bio-fertilizers will play a key role in meeting environmental and sustainability goals. Digital farming tools and precision agriculture will allow more efficient fertilizer use, reducing waste and cost. Global demand for food, changing dietary patterns, and sustainable farming practices will drive the market forward. Overall, fertilizers will continue to be a vital part of agriculture, helping farmers increase productivity while addressing environmental concerns.

Conclusion

The fertilizer market is poised for steady growth between 2025 and 2033, driven by rising global food demand, technological advancements, and sustainable farming practices. Nitrogen fertilizers continue to dominate, while specialty and organic fertilizers offer new opportunities. Asia-Pacific remains a key market, with Europe and North America focusing on sustainability. Industry players can benefit by adopting eco-friendly solutions, precision agriculture, and strategic partnerships. Despite challenges such as regulatory compliance and raw material volatility, the market offers significant potential for manufacturers, investors, and stakeholders aiming to contribute to global agricultural productivity.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.