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Standing Out in a Crowded Market: How to Succeed as a Real Estate Investor

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Are you tired of feeling like just another fish in the sea when it comes to real estate investing? With so many investors competing for prime properties, standing out can be a challenge. But don’t worry – there are ways to separate yourself from the pack and succeed as a real estate investor. In this blog post, we’ll explore some key strategies for standing out in a crowded market and achieving your goals as an investor. From building relationships to staying ahead of trends, we’ve got all the tips you need to make your mark on the industry. So if you’re ready to rise above the competition and achieve success in real estate investing, keep reading!

Develop a marketing plan

As a real estate investor, it’s important to have a marketing plan that sets you apart from the competition. Here are some tips for developing a successful marketing plan:

1. Define your target market. Who are you trying to reach with your marketing efforts? Make sure you understand your target market’s needs and how your properties can meet those needs.

2. Research your competition. Find out who else is targeting the same market as you and what they’re offering. This will help you determine what unique selling proposition (USP) you can offer that will make you stand out from the crowd.

3. Develop a strong branding strategy. Your brand should be instantly recognizable and convey the message that you’re the best choice for your target market’s needs.

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4. Invest in quality marketing materials. Your marketing materials should be professional and polished, conveying the message that you’re a serious and trustworthy business.

5. Get creative with your marketing efforts. Be sure to stand out from the sea of boring direct mailers and online ads by thinking outside the box with your marketing campaigns.

By following these tips, you’ll be well on your way to developing a successful marketing plan that will help you achieve your real estate investment goals!

Build a strong online presence

As a real estate investor, it’s important to have a strong online presence. There are a number of ways to do this:

1. Create a website for your business. This is a great way to showcase your properties and attract potential investors. Be sure to include clear contact information and an easy-to-use search function.

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2. Use social media to reach out to potential investors. Twitter, Facebook, and LinkedIn are all great platforms for promoting your business and connecting with potential investors.

3. Stay active on forums and online communities related to real estate investing. This is a great way to share your knowledge and connect with like-minded individuals.

By taking the time to build a strong online presence, you’ll be in a better position to attract potential investors and close deals.

Connect with other investors

In order to succeed as a real estate investor, it is important to connect with other investors. This can be done by attending investment seminars and events, joining online forums and social media groups, and subscribing to industry newsletters. By networking with other investors, you will gain valuable insights into the market and learn about new opportunities.

Stay up to date on industry trends

As a real estate investor, it’s important to stay up to date on industry trends. This way, you can make informed decisions about where to invest your money. There are a few key ways to stay up to date on industry trends:

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1. Read industry publications: There are many different real estate publications aimed at investors. These can be a great source of information on current trends in the industry.

2. Attend industry events: Another great way to stay up to date on industry trends is to attend events such as trade shows and conferences. At these events, you’ll have the opportunity to hear from experts about what’s happening in the real estate market.

3. Network with other investors: One of the best ways to stay up to date on industry trends is to network with other investors. By talking to other people in the industry, you can get a good sense of what’s happening in the market and where it’s headed.

Have a solid investment strategy

When it comes to real estate investing, having a solid investment strategy is key to standing out in a crowded market. There are a number of factors to consider when developing your investment strategy, including your goals, the type of property you’re interested in, and the location of the property.

Your goals should be specific and realistic, and should take into account your financial situation and risk tolerance. The type of property you’re interested in will also play a role in your investment strategy. For example, if you’re interested in fixer-uppers, you’ll need to factor in the costs of repairs and renovations into your budget.

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Finally, the location of the property is also an important consideration. In general, properties located in growing or up-and-coming areas will appreciate at a faster rate than those located in stagnant or declining markets. When evaluating potential properties, be sure to research the local market conditions to get a better idea of what kind of return on investment you can expect.

Conclusion

Investing in real estate is a great way to make money, but it’s important to do your research and stand out from the crowd. With the right strategy, you can succeed as a real estate investor even in today’s highly competitive market. Whether you’re looking for rental properties or commercial investments, understanding the local market dynamics and having an eye for potential deals are essential if you want to be successful. Taking calculated risks and being willing to learn new strategies will ultimately help you achieve success as a real estate investor.

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Brand New Townhouses in Sydney: Redefining Modern Living

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Brand New Townhouse

What does the ideal modern home look like? For a growing number of Sydneysiders, the answer lies in a thoughtfully designed townhouse that balances style, functionality, and connection. The latest generation of brand new townhouses in Sydney represents a leap forward in residential design, incorporating features that anticipate how we live, work, and interact. From flexible floor plans to integrated technology, these homes are setting a new benchmark for what’s possible in medium-density living. Let’s step inside and explore the design innovations that are winning hearts across the city.

1. Intelligent Layouts for Real Life

Today’s townhouse designs are a far cry from the cramped terraces of decades past.

  • Zoned Living, Enhanced Privacy: Clever floor plans separate living and sleeping areas across multiple levels. Ground-floor living spaces flow openly for entertaining, while upstairs bedrooms offer quiet retreat. This zoning allows different household activities to coexist harmoniously .

  • Flexible Spaces for Changing Needs: A dedicated study or ground-floor bedroom can serve as a home office, guest suite, or teenager’s retreat. This adaptability ensures your home evolves with your family’s needs without requiring structural changes .

  • Indoor-Outdoor Connection: Expansive glass doors blur the boundary between inside and out, extending living areas to private courtyards or balconies. This connection to nature enhances well-being and creates versatile spaces for dining and relaxation .

Brand New Townhouse

2. Quality That Stands the Test of Time

Brand new doesn’t just mean modern—it means built to last.

  • Premium Finishes Throughout: From stone kitchen benchtops to quality timber-look flooring, every detail is selected for both beauty and durability. These are not superficial upgrades but foundational features that maintain their appeal for years .

  • Energy-Efficient Construction: Built to stringent contemporary standards, new townhouses feature superior insulation, double-glazed windows, and energy-efficient appliances. This translates to lower utility bills and a reduced environmental footprint from day one .

  • Acoustic Comfort: Quality construction includes sound insulation between walls and floors, creating a peaceful environment free from the noise issues that plague many apartments .

3. Community Connection Without Compromise

Townhouse living offers a unique social dimension that appeals to modern buyers.

  • Small-Scale Community: Unlike large apartment blocks, boutique townhouse developments foster genuine neighbourly connections. Fewer residents mean shared gardens and facilities feel personal rather than anonymous .

  • Walkable Neighbourhoods: Well-designed townhouse developments are typically located within easy reach of shops, cafes, parks, and transport. This walkability reduces car dependence and encourages spontaneous community interaction .

  • Safe, Family-Friendly Environments: With ground-level entries and active street frontages, townhouse precincts often feel safer and more welcoming than high-rise towers. Children can play in courtyards while parents garden or entertain nearby .

4. Smart Features for Modern Lifestyles

Today’s townhouses incorporate technology that enhances daily life.

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  • Integrated Smart Home Capabilities: Many new developments include pre-wiring for security systems, high-speed data networks, and automated lighting. This infrastructure supports modern work-from-home arrangements and entertainment needs .

  • EV Charging Preparedness: Progressive projects incorporate conduit and energy capacity for electric vehicle charging, forecasting the forthcoming transition in transportation
  • Low-Maintenance Outdoor Spaces: Designed for enjoyment rather than upkeep, courtyards and balconies feature easy-care landscaping and durable materials. This gives you back precious weekend time .

5. The Numbers That Make Sense

Beyond lifestyle benefits, townhouses offer compelling financial logic.

  • Value in High-Demand Locations: Townhouses in well-connected suburbs with strong amenities consistently demonstrate resilient value. Their relative scarcity compared to apartments supports long-term capital growth .

  • Affordable Entry to Premium Suburbs: For buyers priced out of houses in sought-after areas, townhouses offer a foothold in desirable locations without prohibitive cost. This is particularly evident in suburbs like the Inner West and North Shore fringe .

  • Broad Rental Appeal: Should you ever choose to lease, townhouses attract a wide tenant pool—from families seeking space to professionals prioritising location—ensuring strong and consistent rental demand .

Is a Brand New Townhouse Your Ideal Home?

If you value thoughtful design, quality construction, and genuine connection to community, a brand new townhouse could be the perfect setting for your next chapter. It offers the space and privacy of a home with the convenience and style of contemporary living.

Discover Your Perfect Design with NewSquares

At NewSquares, we believe your home should work as hard as you do. Our portfolio features the finest brand new townhouse developments across Sydney, each selected for design excellence, quality craftsmanship, and lifestyle appeal.

What does the ideal modern home look like? For a growing number of Sydneysiders, the answer lies in a thoughtfully designed townhouse that balances style, functionality, and connection. The latest generation of brand new townhouses in Sydney represents a leap forward in residential design, incorporating features that anticipate how we live, work, and interact. From flexible floor plans to integrated technology, these homes are setting a new benchmark for what’s possible in medium-density living. Let’s step inside and explore the design innovations that are winning hearts across the city.

Ready to experience modern living at its best? Explore our collection and find the home that’s designed for your life.

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Buying Property in Greece: Mainland Stability or Island Appeal?

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Property in Greece

Buying property in Greece is one of the most attractive real estate strategies in Europe today, but one of the first questions investors face is simple: should you choose the mainland or the islands? At Greece Invests, we regularly guide international buyers through this exact decision. Both options offer strong potential, lifestyle appeal, and long-term growth — but the right choice depends entirely on your investment goals, risk tolerance, and desired returns.

If you’re considering buying property in Greece in 2026, understanding the differences between mainland and island investments is essential before making a commitment.

The Appeal of the Greek Property Market

Greece offers a rare combination of affordability, high tourism demand, residency incentives, and capital appreciation potential. Compared to other Mediterranean countries, property prices remain competitive, while rental yields in prime areas continue to attract foreign investors.

However, the mainland and the islands function as two distinct markets:

  • The mainland offers stability, year-round rental demand, and urban infrastructure.
  • The islands offer premium lifestyle appeal, seasonal rental strength, and prestige value.

Let’s explore both options in depth.

Property in Greece

Investing in Mainland Greece

Mainland Greece includes the capital city, regional urban centers, coastal suburbs, and emerging northern areas. For many investors, the mainland represents stability and consistency.

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1. Year-Round Rental Demand

Cities such as Athens and Thessaloniki offer consistent long-term rental demand driven by:

  • Local professionals
  • University students
  • Expats
  • Digital nomads
  • Government and corporate workers

Unlike the islands, rental income in mainland cities is not limited to tourism seasons. This provides predictable cash flow throughout the year.

2. Lower Entry Prices in Emerging Areas

Outside central Athens, many mainland regions still offer relatively affordable property prices. Investors can enter the market at lower price points while benefiting from infrastructure development and urban regeneration projects.

Northern Greece, for example, has seen increasing interest due to improving transport networks and growing economic activity.

3. Infrastructure and Accessibility

Mainland properties benefit from:

  • Major hospitals and universities
  • Public transportation systems
  • International airports
  • Business hubs
  • Shopping and commercial centers

These factors make mainland real estate more resilient during fluctuations in tourism.

4. Best Strategy for Mainland Investments

Buying property in Greece on the mainland works best for:

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  • Long-term rental investors
  • Buyers seeking stable income
  • Investors with moderate risk tolerance
  • Those looking for easier property management

However, capital appreciation may be slower compared to premium island locations.

Investing in the Greek Islands

The Greek islands represent the dream lifestyle image of Greece: crystal waters, whitewashed homes, and strong global tourism appeal. For many investors, island properties are both emotional and financial investments.

1. High Short-Term Rental Yields

Islands like Santorini, Mykonos, and Crete generate significant short-term rental income during peak seasons.

Luxury villas and well-located apartments can command premium nightly rates, particularly from May to September.

2. Strong Capital Appreciation in Premium Destinations

Prime island locations often experience faster property value growth due to:

  • Limited land availability
  • Strict building regulations
  • High international demand
  • Strong brand recognition globally

High-end island properties are often considered prestige assets, appealing to wealthy international buyers.

3. Lifestyle and Emotional Value

Many investors buying property in Greece choose islands for personal enjoyment as much as financial return. Owning a holiday home in a globally recognized island destination offers lifestyle benefits that go beyond numbers.

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4. Seasonality Risk

The biggest difference between mainland and island investments is seasonality.

Island rental income is heavily concentrated in peak tourist months. During the winter, many destinations become quieter, which can affect occupancy rates.

This makes island investments more suitable for:

  • Investors comfortable with seasonal income
  • Buyers focused on short-term rental strategies
  • Lifestyle-driven investors

Comparing Mainland vs. Islands

Here’s a clear breakdown:

Factor Mainland Greece Greek Islands
Rental Demand Year-round Seasonal (peak summer)
Entry Price Often lower Higher in prime areas
Capital Growth Steady Strong in premium areas
Risk Level Moderate Higher (tourism dependent)
Lifestyle Appeal Urban & suburban Luxury & vacation focused
Management Complexity Easier May require local management

Which Option Is More Profitable?

There is no universal answer.

Buying property in Greece on the mainland may deliver consistent annual returns of 4–6% with lower volatility.

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Island properties, particularly luxury homes, can achieve higher seasonal returns — sometimes 7–10% gross — but income is less evenly distributed throughout the year.

Profitability depends on:

  • Location selection
  • Purchase price
  • Property quality
  • Marketing and management strategy
  • Target tenant demographic

Consider Your Investment Goals

Before deciding, ask yourself:

  • Are you seeking stable monthly income or high seasonal returns?
  • Do you plan to use the property personally?
  • Are you investing for residency benefits?
  • What is your risk tolerance?
  • How involved do you want to be in management?

If your goal is long-term security and passive income, the mainland may be ideal. If you want higher upside potential and lifestyle enjoyment, the islands may be the better choice.

Hybrid Strategy: The Smart Diversification Approach

Some experienced investors choose a hybrid strategy — purchasing one urban property for stable income and one island property for seasonal upside.

This diversification balances risk while maximizing opportunity within the Greek real estate market.

Market Outlook for 2026 and Beyond

Both mainland and island markets are benefiting from:

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  • Increased international interest
  • Growing tourism demand
  • Infrastructure expansion
  • Digital nomad relocation trends
  • Foreign direct investment

Urban regeneration projects continue to enhance mainland neighborhoods, while strict construction limits on islands help protect long-term value.

Buying property in Greece remains a forward-looking investment strategy regardless of location — provided the purchase is well-researched and professionally guided.

Final Thoughts

So, mainland or islands — where should you invest?

The answer depends on your financial objectives, lifestyle preferences, and risk appetite. Mainland Greece offers stability and steady rental income, while the islands provide prestige, higher seasonal returns, and unmatched lifestyle appeal.

At Greece Invests, we help investors evaluate both options carefully, ensuring each property aligns with long-term goals. Whether you are drawn to vibrant city life or the tranquility of island sunsets, buying property in Greece can be a rewarding and strategic move when approached with the right expertise.

The key is not choosing what’s popular — it’s choosing what’s right for you.

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Keeping Your NYC Retail Store Sparkling Clean and Organized

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NYC Retail Store

Running a shop in New York City is a wild ride. It feels like a parade marches through your front door every single hour. You have thousands of people stepping in from the busy sidewalks. They bring the whole city with them on their shoes. Between the spilled lattes and the gray slush, your floors take a beating.

It is not just about looking pretty for the street. It is about keeping your sanity in a place that never stops. If the store looks like a total mess, shoppers feel that chaos. They might just turn around and walk right back out. You have to stay ahead of the grime to keep that vibe alive. It’s a challenging job, but it needs to be done by someone.

Keeping a retail space sharp requires a real plan. You cannot just do a quick sweep at lunch and hope for the best. You need to focus on the spots that everyone touches daily. Think about door handles, credit card machines, and glass counters. If a customer sees dust on a shelf, they get worried.

They might start to think the products are old or low quality. Store cleaning is a silent language that speaks to your brand. It tells people you are a professional who cares about the details. It builds a sense of trust that is hard to gain back once lost. In a city with a million options, your store must be an escape. It really is the small things that count.

The Power of Professional Maintenance

Managing a busy floor means you need a solid game plan. You cannot just wing it with a dusty broom once a week. You need a routine that tackles the heavy lifting before the doors open. This is where professional retail store cleaning services come into play to save your day.

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These experts handle the deep grime that daily quick-wipes usually miss. They focus on those high-touch spots like door handles and glass displays. Having a pro team ensures the subway grit doesn’t become permanent. It is the secret weapon for any manager who wants to stay focused. You should spend your time selling rather than scrubbing floors all night.

Many owners find that retail store cleaning services are worth every single penny spent. A clean shop makes the products look much more expensive to the buyer. Pros use industrial tools that a standard mop simply cannot match. They also know how to treat delicate surfaces without causing any damage.

When you use retail store cleaning services, your staff feels much more respected. They don’t have to spend hours doing heavy labor after a long shift. This keeps the team energy high and the store looking its absolute best. It is an investment that pays for itself through happy customers and better sales.

NYC Retail Store

Mastering the Flow of a Busy Store

Organization is the secret twin of cleanliness. In a tight NYC layout, it is a total lifesaver. If racks are overflowing, the store feels dirty. Even if the floors are washed, clutter ruins the mood. You have to manage the traffic flow very carefully. People should move around without bumping into each other. Use your space wisely by keeping popular items easy to reach. A tidy store feels bigger and much more expensive. This is a major win when paying Manhattan rent prices. It is all about the vibes you give off. People notice the order the moment they step inside your world.

A well-organized shop makes your life easier. This is especially true when it comes to inventory. When everything has a home, you see what is selling. It stops the frantic search for a size in the back. Your team will feel less stressed with a clear system. This positive energy rubs off on the customers.

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It makes the whole shopping experience feel smooth. Keep your displays simple and your pathways wide. This keeps the energy moving forward in a positive way. It helps your staff stay on top of their tasks. A happy team leads to much higher sales numbers.

Detecting the Hidden Problems Early

Sometimes the biggest problems are the ones you cannot see. In older NYC buildings, moisture gets trapped behind displays. This often happens in basement storage areas. This is where you might need black mold removal to stay safe. It is a literal nightmare for your health and permits.

If you spot fuzzy spots, act very fast. Leaving it alone is never a good option. It spreads like wildfire through the walls and air. Keeping the air circulating is the only way to stay safe. Nobody wants their boutique to become a health hazard. It is better to be safe than sorry later on.

The process of black mold removal must be handled by people with the right gear. You cannot just spray it with water and hope it goes away. If you find a damp spot, you need black mold removal pros to check the air. They will find the source of the leak and stop the growth for good.

Ignoring the problem will only lead to a very smelly and dangerous store. Professional black mold removal ensures that your customers and staff breathe clean air every day. It is part of being a responsible business owner in an old city. Keep your space healthy so your business can continue to grow.

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Bright Lights and Sparkling Surfaces

Lighting is everything in the world of retail. However, bright lights show every single speck of dust. If your fixtures are covered in grit, things look dim. You need to include high spots in your cleaning routine. Sparkling surfaces reflect light and make products look brand new. It creates a glow that draws people in from the street. This is vital during those early winter sunsets. It brightens the mood and makes merchandise look its best. People are drawn to light and clean energy. It makes the whole space feel more alive and exciting. You want that sparkle to be the first thing they see.

Glass surfaces need constant attention throughout the day. Fingerprints are the enemy of a premium retail look. Keep a cloth and some spray handy at the counter. If a customer looks through a case, they want a sparkle. They don’t want to see a smudge from a stranger.

Clear glass creates a sense of transparency and honesty. It shows you have nothing to hide, you take pride in every single item. It looks sharp and professional to every person who enters and it is a small detail that makes a huge impact. Keep those glass cases shining like diamonds at all times.

Creating a Fresh Aromatic Vibe

The way a store smells is very important. It is the first thing people notice at the door. NYC sometimes smells like bus fumes and trash. Your store should be a breath of fresh air. You don’t need heavy perfumes that cause headaches. A clean and neutral scent will do just fine. Using air purifiers with HEPA filters helps a lot. It pulls city dust out of the air quickly. A fresh store feels high-end and very well cared for. It makes people want to stay much longer. It makes a huge difference in how people feel. They will remember the fresh air in your shop.

Hiring retail store cleaning services can also help improve the air quality. They use vacuums that trap tiny dust particles before they float around. Using quality retail store cleaning services means your shop won’t smell like old dust. They can even sanitize your carpets to remove deep-seated odors from the street. When you combine fresh air with a clean floor, the result is amazing. Customers will feel a sense of relief when they enter your clean space. It creates a memory of comfort and high quality. Small scents and clean air lead to big business over time.

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Dealing with Severe Environmental Issues

In a city like New York, the weather can be very unpredictable. Floods or leaks can lead to moisture in hidden places quite easily. This is why black mold removal is such a common need for older retail spots. You need to be vigilant about checking your stockroom for any dampness.

If the air starts to feel heavy or damp, call for black mold removal help. It is the only way to protect your inventory from being ruined by spores. A clean store is a safe store for everyone who visits. Don’t let hidden moisture destroy the hard work you have put in.

When you prioritize black mold removal, you are protecting your brand’s future. A single health complaint can be devastating for a local business. Safe air is just as important as a clean floor or a tidy rack. Make sure your building is sealed tight against the elements. If a storm hits, check all your corners for water as soon as possible. Fast action prevents the need for major repairs later. Keeping a dry and healthy environment is the foundation of a great shop. It allows you to focus on the things that really matter, like your customers.

Building a Team That Cares

The best tools won’t help without a great team. You must show your staff that pride matters. A clean store is a proud store for everyone. When everyone straightens a rack, the work stays easy. It should not be just one person’s job. It should be part of the store’s daily culture. When the team sees the manager care, they follow.

Teamwork really makes the dream work in this business. It creates a bond between the staff and the space. They will treat the store like it is their own. That kind of care is visible to every customer. It changes the whole atmosphere of the shop.

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A happy and organized team is much better at selling. They aren’t tripping over boxes in the backroom. They aren’t searching through piles of mess for a size. This creates a professional vibe that customers can feel. In the fast-paced NYC market, being on point is key. It gives you a huge advantage over the competition.

It shows you are organized and ready for business. Keep the standards high every single day. Your store will shine brighter than the rest. You have the tools to make it happen. Success is found in the daily habits of your crew. Keep pushing for excellence in every corner.

Frequently Asked Questions

  1. How do I keep my windows clean in winter? The salt and slush are a total nightmare. You should wipe the exterior glass twice a day. Use a squeegee to stop salt from scratching the glass. It only takes five minutes to stay sharp.
  2. What is the fast way to fix a messy rack? Start by grouping items by their color first. Then sort them by size within those colors. This makes the rack look intentional very quickly. It looks better even if you are in a rush.
  3. How do I know if a spot is actually mold? A normal leak looks like a clean water stain. If the spot is fuzzy or black, be careful. If it smells earthy, it is likely mold growth. Call a professional to check it out immediately.

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