Technology

How to Make the Most of Your New iPhone: 23 Expert Tips

Published

2 years ago

December 27, 2023

Fred Wilson

Introduction

Hi, I’m June Wan, a tech journalist and an avid iPhone user. I’ve been covering Apple products for over a decade, and I’ve tested every iPhone model since the original one. I love discovering new ways to make the most of my iPhone, and I’m here to share some of my best tips with you.

Whether you’ve just got a new iPhone 15, or you’re still rocking an older model, there are plenty of features and settings that you can tweak to improve your experience. From customizing your home screen to managing your battery life, from taking stunning photos to securing your privacy, I’ll show you how to use your iPhone like a pro.

In this article, you’ll learn 23 expert tips that will help you get the most out of your new iPhone. These tips are based on the latest iOS 16 software, but most of them will also work on older versions. Ready to level up your iPhone skills? Let’s dive in!

Tip 1: Switch to USB-C for faster charging and data transfer

One of the biggest changes in the new iPhone 15 models is the switch from Lightning to USB-C. This means you can use the same cable and charger that you use for your iPad, MacBook, or other USB-C devices. USB-C offers faster charging and data transfer speeds than Lightning, and it’s also more widely compatible with other accessories and gadgets.

If you have an older iPhone model that still uses Lightning, you can still benefit from USB-C by getting a Lightning to USB-C cable and a USB-C power adapter. This will allow you to charge your iPhone faster than using the standard 5W charger that comes in the box. You can also use a USB-C to Lightning cable to connect your iPhone to your MacBook or iPad and transfer files or sync data.

Tip 2: Add widgets to your home screen for quick access to information and actions

Widgets are small boxes that display information or let you perform actions from your home screen. You can add widgets for various apps, such as weather, calendar, music, photos, and more. Widgets can help you stay updated, access your favorite content, and launch common tasks with a tap.

To add widgets to your home screen, press and hold anywhere until the app icons start wiggling, then tap the + button on the top left. Tap an app and select a widget size and it’ll appear right on your home screen. You can drag and drop the widget to rearrange it, or tap and hold it to edit it. You can also swipe left on your home screen to access the Today View, where you can add more widgets.

Tip 3: Use the Action Button to quickly access your most-used apps and settings

The new iPhone 15 models have a new feature called the Action Button, which is a small circle that floats on the top-right corner of your screen. You can tap the Action Button to access a customizable menu of your most-used apps and settings. You can also swipe the Action Button to perform actions such as going back, switching apps, or taking a screenshot.

To customize the Action Button, go to Settings > Accessibility > Action Button. You can choose which apps and settings you want to include in the menu, as well as the actions you want to assign to the swipes. You can also turn off the Action Button if you don’t want to use it.

Tip 4: Enable Dynamic Island to hide the notch and get more screen space

The notch is the black area at the top of your iPhone screen that houses the front-facing camera and other sensors. Some people don’t mind the notch, but others find it annoying or distracting. If you’re one of them, you can enable a new feature called Dynamic Island, which hides the notch and gives you more screen space.

Dynamic Island is a small graphic that appears at the top of your screen and changes depending on what you’re doing. For example, when you’re on the home screen, it shows the time and battery level. When you’re in an app, it shows the app icon and name. When you’re watching a video or playing a game, it disappears completely.

To enable Dynamic Island, go to Settings > Display & Brightness > Dynamic Island. You can choose between three modes: Always On, Adaptive, or Off. Always On mode keeps the Dynamic Island on at all times, Adaptive mode turns it on or off depending on the app, and Off mode turns it off completely.

Tip 5: Take advantage of the new 5x zoom camera and ProRes video recording

The new iPhone 15 Pro and Pro Max models have a new 5x optical zoom camera, which lets you get closer to your subject without losing quality. You can also use digital zoom up to 15x, but the quality will degrade as you zoom in more. The 5x zoom camera is great for capturing distant objects, such as wildlife, landmarks, or sports.

Another new feature for the iPhone 15 Pro and Pro Max models is the ProRes video recording, which lets you record high-quality videos with more detail and dynamic range. ProRes is a professional video format that is widely used in the film and TV industry, and it gives you more flexibility and control when editing your videos. However, ProRes videos also take up a lot of storage space, so you’ll need to have enough space on your iPhone or iCloud.

To use the 5x zoom camera, open the Camera app and tap the 1x button on the bottom-right corner. Swipe left or right to adjust the zoom level, or tap the 5x button to jump to the maximum zoom. To use the ProRes video recording, go to Settings > Camera > Formats and turn on Apple ProRes. Then, open the Camera app and swipe to the Video mode. Tap the HD button on the top-right corner and choose 4K ProRes. You can also adjust the frame rate by tapping the 30 or 60 button.

Tip 6: Use Face ID with a mask or glasses

Face ID is a feature that lets you unlock your iPhone with your face. It’s fast, secure, and convenient, but it can also be tricky to use if you’re wearing a mask or glasses. Fortunately, there are some ways to make Face ID work better with these accessories.

If you’re wearing a mask, you can use a new feature called Unlock with Apple Watch, which lets you unlock your iPhone with your Apple Watch instead of your face. To enable this feature, go to Settings > Face ID & Passcode and turn on Unlock with Apple Watch. You’ll need to have an Apple Watch that is paired with your iPhone, and both devices need to have Wi-Fi and Bluetooth turned on. You’ll also need to have a passcode on your Apple Watch.

If you’re wearing glasses, you can try to improve Face ID’s accuracy by re-scanning your face. To do this, go to Settings > Face ID & Passcode and tap Reset Face ID. Then, tap Set Up Face ID and follow the instructions. Make sure to scan your face in a well-lit area, and hold your iPhone about 10-20 inches away from your face. You can also scan your face with and without glasses, to make Face ID more adaptable.

Tip 7: Use Siri to automate tasks and control your smart home

Siri is a voice assistant that can help you with various tasks and questions. You can use Siri to make calls, send messages, set reminders, play music, get directions, check the weather, and more. You can also use Siri to automate tasks and control your smart home devices, such as lights, thermostats, cameras, and locks.

To use Siri, you can either say “Hey Siri” or press and hold the side button on your iPhone. Then, say what you want Siri to do, such as “Call Mom”, “Remind me to buy milk”, or “Play some jazz”. You can also ask Siri questions, such as “What’s the capital of France?”, “How many calories are in a banana?”, or “Who won the Oscars?”.

To use Siri to automate tasks, you can use a feature called Shortcuts, which lets you create custom commands that trigger a series of actions. For example, you can create a shortcut that says “Good morning”, and have Siri turn on your lights, read your calendar, and play your favorite playlist. To create shortcuts, go to Settings > Shortcuts and tap Add Shortcut. You can also download ready-made shortcuts from the Gallery, or from third-party apps that support shortcuts.

To use Siri to control your smart home devices, you’ll need to have devices that are compatible with HomeKit, Apple’s smart home platform. You’ll also need to set up your devices in the Home app, which lets you organize and manage your smart home. To use Siri to control your devices, you can say commands like “Turn on the living room lights”, “Set the thermostat to 72 degrees”, or “Show me the front door camera”.

Tip 8: Use Dark Mode to save battery and reduce eye strain

Dark Mode is a feature that changes the appearance of your iPhone’s interface, making it darker and easier on the eyes. Dark Mode can also help you save battery life, especially if you have an iPhone with an OLED display, such as the iPhone 15, 15 Pro, 15 Pro Max, 14, 14 Pro, 14 Pro Max, 13

Tip 9: Use App Library to organize and access your apps

App Library is a feature that automatically organizes your apps into categories, such as Social, Productivity, Entertainment, and more. You can access the App Library by swiping left on your home screen until you reach the end. You can also search for apps by name or use the alphabetical list on the right.

App Library can help you keep your home screen clutter-free and find your apps faster. You can also hide the apps that you don’t use often from your home screen and access them only from the App Library. To do this, press and hold anywhere on your home screen until the app icons start wiggling, then tap the – button on the top-left corner of an app. Tap Remove App and choose Move to App Library.

Photo by Daniel Romero on Unsplash

Tip 10: Use Picture-in-Picture to watch videos while using other apps

Picture-in-Picture is a feature that lets you watch videos in a small window while using other apps. You can use Picture-in-Picture with apps that support it, such as YouTube, Netflix, FaceTime, and more. You can also use Picture-in-Picture with Safari, by playing a video on a website and tapping the Picture-in-Picture button on the video player.

To use Picture-in-Picture, start playing a video in a supported app, then swipe up from the bottom of the screen to go to the home screen or switch to another app. The video will continue playing in a small window that you can move around, resize, or hide. You can also control the playback, pause, or close the video from the window.

Tip 11: Use Back Tap to launch actions or shortcuts with a double or triple tap on the back of your iPhone

Back Tap is a feature that lets you launch actions or shortcuts with a double or triple tap on the back of your iPhone. You can use Back Tap to do things like take a screenshot, lock your screen, open the Control Center, or activate Siri. You can also use Back Tap to run shortcuts that you’ve created or downloaded.

To enable and customize Back Tap, go to Settings > Accessibility > Touch > Back Tap. You can choose what you want to happen when you double or triple tap on the back of your iPhone. You can also test the feature by tapping on the back of your iPhone and seeing the result.

Tip 12: Use App Clips to try apps without downloading them

App Clips are mini versions of apps that let you try them without downloading them. You can use App Clips to do things like order food, rent a bike, pay for parking, or join a game. App Clips are fast, lightweight, and secure, and they disappear after you use them.

You can access App Clips from various sources, such as QR codes, NFC tags, Safari, Messages, or Maps. You can also use the App Clip Code Scanner, which is a new feature that lets you scan App Clip Codes, which are special codes that look like colorful patterns. To use the App Clip Code Scanner, go to Settings > Control Center and add the App Clip Code Scanner. Then, swipe down from the top-right corner of your screen to open the Control Center and tap the App Clip Code Scanner. Point your camera at an App Clip Code and tap Open to launch the App Clip.

Tip 13: Use Translate to communicate in different languages

Translate is a new app that lets you communicate in different languages. You can use Translate to translate text or speech, or have a conversation with someone who speaks a different language. Translate supports 12 languages, including English, Spanish, French, German, Chinese, Japanese, and more.

To use Translate, open the app and choose the languages that you want to translate between. You can type or paste text, or tap the microphone button and speak. You can also tap the Conversation button and turn your iPhone to landscape mode to have a two-way conversation. You can also download languages for offline use, or use the Safari extension to translate web pages.

Tip 14: Use CarPlay to connect your iPhone to your car

CarPlay is a feature that lets you connect your iPhone to your car’s display and use your favorite apps while driving. You can use CarPlay to make calls, send messages, get directions, play music, and more. You can also use Siri to control CarPlay with your voice, or use the touch screen or knobs on your car.

To use CarPlay, you’ll need a car that supports CarPlay, or a compatible aftermarket system. You’ll also need an iPhone with iOS 14 or later, and a Lightning or USB-C cable. To connect your iPhone to your car, plug one end of the cable into your iPhone and the other end into your car’s USB port. Your car’s display should show the CarPlay logo and your iPhone’s home screen. You can also use wireless CarPlay if your car supports it, which lets you connect your iPhone to your car without a cable.

Tip 15: Use AirPods to listen to audio and interact with Siri

AirPods are wireless earbuds that let you listen to audio and interact with Siri on your iPhone. You can use AirPods to listen to music, podcasts, audiobooks, phone calls, and more. You can also use AirPods to control your iPhone with Siri, such as asking questions, setting reminders, adjusting the volume, and more.

To use AirPods, you’ll need an iPhone with iOS 14 or later, and a pair of AirPods or AirPods Pro. To connect your AirPods to your iPhone, open the AirPods case and hold it near your iPhone. A pop-up will appear on your iPhone, asking you to connect. Tap Connect and follow the instructions. You can also switch between your iPhone and other Apple devices that are signed in with the same Apple ID.

To use Siri with your AirPods, you can either say “Hey Siri” or tap the AirPods twice. Then, say what you want Siri to do, such as “Play some rock music”, “Call Dad”, or “What’s the weather like?”. You can also adjust the settings and features of your AirPods, such as noise cancellation, spatial audio, battery level, and more, by going to Settings > Bluetooth and tapping the i button next to your AirPods.

Tip 16: Use Wallet to store and use your cards, tickets, and passes

Wallet is an app that lets you store and use your cards, tickets, and passes on your iPhone. You can use Wallet to pay with Apple Pay, which is a secure and convenient way to pay with your iPhone. You can also use Wallet to store and access your boarding passes, movie tickets, loyalty cards, coupons, and more.

To use Wallet, you’ll need an iPhone with iOS 14 or later, and a compatible card, ticket, or pass. To add a card to Wallet, open the Wallet app and tap the + button on the top-right corner. Then, follow the instructions to scan or enter your card details. You can also add cards from supported apps or websites, or by scanning a QR code.

To use Apple Pay, you’ll need to have a card added to Wallet, and a device that supports Apple Pay, such as a terminal, vending machine, or online checkout. To pay with Apple Pay, you can either use Face ID, Touch ID, or a passcode, depending on your iPhone model. To use Face ID, double-click the side button and glance at your iPhone, then hold it near the reader. To use Touch ID, rest your finger on the Home button and hold your iPhone near the reader. To use a passcode, double-click the side button and enter your passcode, then hold your iPhone near the reader.

To add a ticket or pass to Wallet, you can either use an app or website that supports Wallet, or scan a QR code or barcode. To use a ticket or pass, open the Wallet app and tap the ticket or pass that you want to use. You can also access your tickets or passes from the lock screen, by double-clicking the side button or the Home button.

Tip 17: Use Health to track and improve your health and fitness

Health is an app that lets you track and improve your health and fitness on your iPhone. You can use Health to monitor your activity, sleep, heart rate, blood pressure, nutrition, and more. You can also use Health to store and share your medical records, allergies, medications, and emergency contacts.

To use Health, you’ll need an iPhone with iOS 14 or later, and a compatible device or app that can measure or record your health data, such as an Apple Watch, a fitness tracker, a blood pressure monitor, or a nutrition app. To add a device or app to Health, go to Settings > Health > Data Access & Devices and tap the device or app that you want to add. Then, turn on the categories that you want to share with Health.

To view your health data, open the Health app and tap the Browse tab. You can see various categories of health data, such as Activity, Sleep, Heart, Nutrition, and more. You can also tap the Summary tab to see a dashboard of your most important health data, such as your steps, calories, sleep hours, and more. You can also customize your Summary by tapping Edit and adding or removing the data that you want to see.

To manage your medical records, allergies, medications, and emergency contacts, open the Health app and tap the Profile icon on the top-right corner. Then, tap Medical ID and fill in the information that you want to store and share. You can also turn on Show When Locked, which allows emergency responders to access your Medical ID from your lock screen.

Image by: https://www.zdnet.com/

Tip 18: Use Maps to explore and navigate the world

Maps is an app that lets you explore and navigate the world on your iPhone. You can use Maps to find places, get directions, see traffic, transit, and weather information, and more. You can also use Maps to discover new places, such as restaurants, landmarks, museums, and more.

To use Maps, open the app and type or speak the place that you want to find. You can also tap the compass icon on the top-right corner to see your current location. You can zoom in or out, swipe, or rotate the map to see different views. You can also tap the i button on the top-left corner to change the map type, such as satellite, hybrid, or terrain.

To get directions, tap the Directions button on the bottom-left corner and choose your mode of transportation, such as driving, walking, cycling, or transit. Then, enter your destination and tap Go. You can also add multiple stops, avoid tolls or highways, or share your ETA with your contacts. You can also use Siri to get directions, such as “Hey Siri, take me home” or “Hey Siri, how do I get to the airport?”.

To see traffic, transit, and weather information, tap the i button on the top-left corner and turn on the layers that you want to see. You can see the traffic conditions, such as green for clear, yellow for moderate, or red for heavy. You can also see the transit lines, such as buses, trains, or subways. You can also see the weather forecast, such as sunny, cloudy, or rainy.

To discover new places, tap the Search button on the bottom-right corner and browse the categories, such as Food, Shopping, Travel, and more. You can also tap the Guides button to see curated collections of places, such as Best of New York, Must-See Museums, or Hidden Gems. You can also create your own guides, or follow guides from trusted sources, such as Lonely Planet, The Washington Post, or Zagat.

Tip 19: Use Messages to chat and have fun with your friends and family

Messages is an app that lets you chat and have fun with your friends and family on your iPhone. You can use Messages to send and receive text messages, photos, videos, audio messages, stickers, emojis, and more. You can also use Messages to make voice or video calls, play games, send money, and more.

To use Messages, open the app and tap the New Message button on the top-right corner. Then, enter the name, phone number, or email address of the person that you want to chat with. You can also tap the + button to add more people and create a group chat. Then, type your message and tap the Send button. You can also tap the Camera button to take a photo or video, or tap the Photo Library button to choose a photo or video from your iPhone. You can also tap the Microphone button to record an audio message, or tap the App Store button to access various apps and features, such as stickers, games, Apple Pay, and more.

To make voice or video calls, tap the Contact button on the top-right corner and choose Audio or FaceTime. You can also use Siri to make calls, such as “Hey Siri, call Mom” or “Hey Siri, FaceTime John”. You can also join or start group FaceTime calls with up to 32 people, and use fun effects, such as Animoji, Memoji, filters, and stickers.

To have more fun with Messages, you can use various features, such as:

Tap and hold the Send button to access the Message Effects, which let you add animations and expressions to your messages, such as balloons, confetti, fireworks, or slam.
Tap the Memoji button to create and use your own personalized emoji, or use the Animoji button to use animated emoji, such as a monkey, a unicorn, or a robot.
Tap the Emoji button to access the emoji keyboard, which lets you choose from hundreds of emoji, or use the Tapback feature, which lets you react to messages with emoji, such as a heart, a thumbs up, or a question mark.
Tap the Digital Touch button to send sketches, taps, or heartbeats, or use the Handwriting feature, which lets you write messages with your finger.

Tip 20: Use Photos to capture and edit your memories

Photos is an app that lets you capture and edit your memories on your iPhone. You can use Photos to take photos and videos, apply filters and effects, crop and rotate, adjust the color and light, and more. You can also use Photos to organize and manage your photos and videos, create albums and slideshows, and share them with your friends and family.

To use Photos, open the app and tap the Camera button on the bottom-right corner. Then, choose the mode that you want to use, such as Photo, Video, Portrait, or Pano. You can also swipe up or down to access more modes, such as Time-Lapse, Slo-Mo, or Night Mode. You can also tap the Flash button to turn on or off the flash, tap the Live Photo button to capture a short video with your photo, or tap the HDR button to capture a high dynamic range photo. You can also tap the Filter button to apply a filter, such as Vivid, Mono, or Noir.

To edit your photos and videos, open the Photos app and tap the photo or video that you want to edit. Then, tap the Edit button on the top-right corner. You can use various tools, such as:

Tap the Crop button to crop, rotate, flip, or straighten your photo or video.
Tap the Adjust button to adjust the color and light, such as exposure, contrast, saturation, or warmth.
Tap the Filter button to apply or change a filter, such as Vivid, Mono, or Noir.
Tap the Markup button to draw, write, or add shapes to your photo or video.
Tap the More button to access more features, such as retouch, sharpen, or reduce noise.

To organize and manage your photos and videos, open the Photos app and tap the Albums tab. You can see various albums, such as Recents, Favorites, People, Places, and more. You can also create your own albums, or use the Smart Albums, which automatically group your photos and videos based on criteria, such as date, location, or person. You can also tap the Search tab to search for photos and videos by keywords, such as “dog”, “beach”, or “birthday”.

To create albums and slideshows, open the Photos app and tap the + button on the top-left corner. Then, choose New Album or New Slideshow. You can name your album or slideshow, and choose the photos and videos that you want to include. You can also edit your album or slideshow, such as adding or removing photos and videos, changing the order, or adding music, transitions, or themes.

To share your photos and videos, open the Photos app and tap the photo or video that you want to share. Then, tap the Share button on the bottom-left corner. You can choose how you want to share, such as Messages, Mail, AirDrop, or social media. You can also use iCloud Photo Sharing, which lets you create and join shared albums with your friends and family, and comment and like each other’s photos and videos.

Tip 21: Use Music to listen to your favorite songs and discover new ones

Music is an app that lets you listen to your favorite songs and discover new ones on your iPhone. You can use Music to access your music library, stream millions of songs with Apple Music, listen to live radio stations, and more. You can also use Music to create and manage playlists, download songs for offline listening, and share your music with your friends and family.

To use Music, open the app and tap the Library tab. You can see your music library, which includes the songs that you’ve added from your computer, iTunes Store, or Apple Music. You can also tap the Browse tab to explore various categories, such as New Music, Playlists, Genres, and more. You can also tap the Radio tab to listen to live radio stations, such as Beats 1, NPR, or BBC. You can also tap the Search tab to search for songs, artists, albums, or playlists.

To stream millions of songs with Apple Music, you’ll need to have a subscription, which costs $9.99 per month, or $14.99 per month for a family plan. You can also try Apple Music for free for three months, and cancel anytime. To sign up for Apple Music, open the Music app and tap the For You tab. Then, tap the Try It Free button and follow the instructions. You can also use Siri to play songs from Apple Music, such as “Hey Siri, play the latest album by Taylor Swift” or “Hey Siri, play some jazz music”.

To create and manage playlists, open the Music app and tap the Library tab. Then, tap the Playlists button and tap the New Playlist button. You can name your playlist, add a description, and choose a cover image. Then, tap the Add Music button and choose the songs that you want to include. You can also edit your playlist, such as adding or removing songs, changing the order, or renaming it.

To download songs for offline listening, open the Music app and tap the song, album, or playlist that you want to download. Then, tap the Cloud button to download it to your iPhone. You can also turn on Automatic Downloads, which automatically downloads the songs that you add to your library.

Tip 22: Use Reminders to create and manage your tasks and lists

Reminders is an app that lets you create and manage your tasks and lists on your iPhone. You can use Reminders to set reminders for things that you need to do, such as buy groceries, pay bills, or call someone. You can also use Reminders to organize your tasks into lists, such as Work, Personal, or Family.

To use Reminders, open the app and tap the New Reminder button on the bottom-right corner. Then, type your reminder and tap the i button to add more details, such as a due date, a location, a priority, or a note. You can also tap the Flag button to mark your reminder as important, or tap the Camera button to add a photo or scan a document. You can also use Siri to create reminders, such as “Hey Siri, remind me to buy milk tomorrow” or “Hey Siri, remind me to call Mom when I get home”.

To create and manage lists, open the Reminders app and tap the Add List button on the bottom-left corner. Then, name your list and choose a color and an icon. You can also tap the Edit button on the top-right corner to edit, delete, or rearrange your lists. You can also share your lists with your contacts, and collaborate on tasks together.

Tip 23: Use Find My to locate and protect your iPhone and other devices

Find My is an app that lets you locate and protect your iPhone and other devices, such as your iPad, Mac, Apple Watch, AirPods, or AirTag. You can use Find My to see your devices on a map, play a sound, lock or erase them, or mark them as lost. You can also use Find My to find your friends and family, and share your location with them.

To use Find My, you’ll need to have an iPhone with iOS 14 or later, and a device that supports Find My, such as an iPhone, iPad, Mac, Apple Watch, AirPods, or AirTag. You’ll also need to turn on Find My on your devices, by going to Settings > Your Name > Find My and turning on Find My iPhone, Find My Network, and Send Last Location. You can also use Siri to locate your devices, such as “Hey Siri, where are my AirPods?” or “Hey Siri, find my Mac”.

To locate and protect your devices, open the Find My app and tap the Devices tab. You can see your devices on a map, and tap on them to see more options, such as:

Play Sound: This will make your device play a loud sound, which can help you find it if it’s nearby or lost.
Directions: This will open the Maps app and give you directions to your device’s location.
Notifications: This will let you choose to receive a notification when your device is found, or when it’s moved.
Mark As Lost: This will lock your device with a passcode and display a message with your contact information. It will also disable Apple Pay and other services on your device, and track its location history.
Erase This Device: This will erase all the data and settings on your device, and remove it from your account. This option should only be used as a last resort, as you won’t be able to locate or recover your device after erasing it.

To find your friends and family, open the Find My app and tap the People tab. You can see your contacts who have shared their location with you, and tap on them to see more options, such as:

Contact: This will let you call, message, or FaceTime your contact.
Directions: This will open the Maps app and give you directions to your contact’s location.
Notifications: This will let you choose to receive a notification when your contact arrives or leaves a certain place, or when they share their location with you.
Add to Favorites: This will add your contact to your favorites, which will make them easier to find and access.
Stop Sharing My Location: This will stop sharing your location with your contact, and remove them from your list.

To share your location with your friends and family, open the Find My app and tap the Me tab. You can see your current location and status, and tap the Share My Location button to choose who you want to share your location with. You can also turn on or off Share My Location, which will let you control whether your location is visible to others or not. You can also use Siri to share your location, such as “Hey Siri, share my location with John” or “Hey Siri, stop sharing my location with everyone”.

I hope you enjoyed these 23 expert tips to make the most of your new iPhone. If you have any questions or feedback, please let me know. Thank you for reading!

Author

Fred Wilson

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Business industrial

How AI Is Transforming Patient Acquisition in Healthcare Marketing

Published

8 hours ago

September 17, 2025

ajoscor444

Reviewed
By Gemma Carlos

Introduction

Patient acquisition has always been one of the toughest challenges in healthcare marketing. Unlike retail or e-commerce, healthcare is deeply personal patients aren’t just customers, they’re individuals making decisions in vulnerable moments about their health and wellbeing. Convincing them to choose one hospital, clinic, or provider over another requires trust, credibility, and the right message delivered at the right time.

Traditional strategies billboards, cold calls, mass emails, or even pay-per-click campaigns—have had limited success. They often target too broadly, wasting resources on people who may not need care anytime soon. At the same time, the cost of acquiring new patients has been rising, making efficiency more critical than ever.

Artificial intelligence (AI) is changing this picture entirely. By analyzing large volumes of data and applying machine learning to spot patterns, AI allows healthcare providers to reach potential patients in smarter, more personalized, and cost-effective ways. The result? More qualified leads, higher conversion rates, and a better patient experience from the very first touchpoint.

Let’s break down how AI is reshaping patient acquisition in healthcare marketing.

Why Patient Acquisition Needs Reinvention

Healthcare decisions are rarely impulsive. Patients research online, read reviews, compare providers, and consult family and friends before booking an appointment. A study by Google found that 77% of patients use search engines before booking a hospital appointment. This means digital visibility and engagement now play a massive role in patient acquisition.

The challenge? Standing out in a competitive digital landscape. Every provider is running ads, publishing blog posts, and trying to optimize for the same keywords. Without the precision of AI, much of this effort goes unnoticed or wasted.

AI helps bridge the gap by ensuring healthcare marketing is not just broad outreach but intelligent targeting. Instead of chasing everyone, AI pinpoints who is actively looking for care, what they need, and how best to reach them.

How AI Is Transforming Patient Acquisition in Healthcare Marketing

1. Hyper-Personalized Campaigns

One of the greatest advantages AI brings is personalization at scale. Traditional marketing might segment audiences by age, gender, or location. AI goes far deeper:

It can identify intent signals such as search queries, browsing history, or past interactions.
It can differentiate between a new mom searching for “pediatric check-ups near me” and a 55-year-old researching “knee replacement recovery time.”
It delivers tailored messages to each group without overwhelming the marketing team.

For example, AI-driven platforms like Salesforce Health Cloud use machine learning to personalize patient journeys. This might mean sending appointment reminders at the most effective time of day or recommending relevant blog content based on the patient’s last query.

The result is a sense of being understood, which builds trust—a critical factor in healthcare decision-making.

2. Smarter Search & SEO Strategies

Search is often the first stop in a patient’s journey. Yet healthcare marketers frequently optimize for generic terms (“best hospital” or “family doctor”), leading to fierce competition and low ROI.

AI-powered SEO tools, such as Clearscope or SEMrush with AI assistants, can analyze patient language patterns and reveal long-tail, intent-driven keywords. Instead of targeting “cardiologist Phoenix,” AI might show that many patients search for “heart checkup cost in Phoenix” or “symptoms of blocked arteries specialist.”

By optimizing for these queries, providers capture patients right when they’re actively looking for care. AI also ensures content stays relevant, continuously adjusting recommendations as search behaviors evolve.

3. Predictive Analytics for Conversion

Not every lead is equal. Some people might fill out a form out of curiosity, while others are ready to book an appointment. Predictive analytics helps marketing teams identify the difference.

AI studies past patient data—appointment histories, referral sources, and even how long someone spends on a webpage. It then scores leads based on their likelihood of converting. This means healthcare marketers can:

Prioritize high-value leads.
Nurture “warm” leads with targeted content.
Avoid wasting time on low-probability prospects.

For example, an urgent care center using predictive models might discover that patients searching “ER wait times” at night are 70% more likely to book within 24 hours. The clinic can then run targeted after-hours ads or chatbot prompts to capture these patients quickly.

4. Chatbots and Virtual Assistants

One of the most visible ways AI is transforming patient acquisition is through chatbots. These AI-powered assistants act like digital front desks, available 24/7.

They can:

Answer common FAQs (“Do you accept my insurance?”).
Schedule appointments instantly.
Guide patients to the right department.

Beyond convenience, chatbots reduce drop-offs. Patients who can’t reach a receptionist or wait on hold often give up. A bot that responds instantly keeps them engaged and moves them closer to booking.

Some hospitals even integrate chatbots with EHRs (Electronic Health Records), allowing returning patients to get personalized reminders or test result updates.

5. Data-Driven Reputation Management

A provider’s reputation is one of the strongest factors in patient acquisition. Surveys show that 90% of patients read online reviews before booking care.

AI-driven sentiment analysis tools scan reviews, social media posts, and patient feedback in real time. They detect trends—like recurring complaints about wait times or praise for bedside manner—and alert marketing teams.

This allows clinics to:

Address negative feedback quickly.
Amplify positive testimonials in campaigns.
Adjust internal processes to improve patient experience.

By actively managing reputation with AI, healthcare providers build the trust that drives acquisition.

6. Cost Efficiency and ROI

Patient acquisition is expensive—sometimes costing hundreds of dollars per patient. AI helps reduce these costs by eliminating waste:

Campaigns are targeted to high-intent patients.
Ad spend is allocated to the most effective channels.
Automation reduces manual workload.

For example, a dental clinic that previously spent broadly on Facebook ads might, with AI insights, discover that 70% of conversions come from search ads targeting “teeth whitening near me.” They can then shift budget accordingly, doubling ROI without increasing total spend.

7. Ethical Considerations and Compliance

While AI offers immense potential, healthcare marketing must tread carefully. Privacy regulations like HIPAA in the U.S. or GDPR in Europe limit how patient data can be collected and used.

Marketers must ensure AI tools respect these boundaries. This includes:

Avoiding use of identifiable patient health data without consent.
Ensuring transparency about how data is analyzed.
Using anonymized datasets where possible.

Responsible AI use is not just a compliance issue it’s a trust issue. Patients will only engage with providers they believe protect their data.

The Future of AI in Patient Acquisition

We’re still at the early stages of AI adoption in healthcare marketing. Future developments may include:

Voice search optimization: As more patients use Alexa or Siri for health questions.
AI video personalization: Automated video messages tailored to patient concerns.
Predictive scheduling: AI predicting when patients are most likely to cancel and offering rescheduling prompts in advance.

Healthcare providers that embrace these tools early will gain a competitive edge not just in acquiring patients but in building relationships that last.

Final Thoughts

AI isn’t just a shiny tech buzzword it’s a powerful shift in how healthcare marketing works. By making outreach more personalized, predictive, and efficient, AI empowers providers to attract patients more effectively while improving the overall patient journey.

The hospitals and clinics that adopt AI today won’t just see lower acquisition costs they’ll be better positioned to build trust and long-term loyalty in a digital-first world.

The real question is: will you be one of the providers leading the charge, or will you be playing catch-up when AI becomes the industry standard?

Author

ajoscor444

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Technology

Latest Exam Dumps Questions: Smarter Prep for IT Certifications 2025

Published

1 day ago

September 16, 2025

jackle0

Reviewed
By Alanna Parker

Latest Exam Dumps Questions: Smarter Prep for IT Certifications 2025

Introduction

The demand for IT certifications has never been greater. As technology rapidly evolves, employers look for professionals who can prove their skills through globally recognised credentials. Whether it’s CompTIA, Microsoft, AWS, or ISC2, certifications demonstrate expertise, increase job opportunities, and strengthen career paths. But while the benefits are clear, the preparation process can be overwhelming. That’s where Latest Exam Dumps Questions come in, offering an updated, practical way to study and succeed.

In this blog, we’ll explore what makes the latest exam dumps questions important, how they fit into your study plan, the advantages they bring, and how you can use them ethically and effectively for certification success in 2025.

Why Exam Dumps Still Matter in 2025

Some learners hesitate when they hear about exam dumps, assuming they are shortcuts. But in reality, verified exam dumps questions are more like practice resources that mirror real exam environments. When used properly, they:

Help you understand question patterns.
Familiarise you with exam difficulty levels.
Highlight the topics where you’re weak.
Give you confidence before sitting the actual test.

In today’s competitive IT industry, where passing scores are tough, these updated dumps are not about cheating—they are about strategic learning.

What Are the Latest Exam Dumps Questions?

The latest exam dumps questions are collections of real or closely simulated questions gathered from previous test-takers, updated for 2025. Unlike outdated dumps, the latest versions:

Include current exam formats based on the newest syllabi.
Provide detailed explanations of answers, not just A, B, C, or D.
Cover all exam objectives such as security, cloud computing, networking, or system administration.

For example, a candidate preparing for the CompTIA Security+ (SY0-701) exam will find practice questions that reflect 2025 cybersecurity trends, making the study more relevant and effective.

How the Latest Exam Dumps Questions Help You Prepare

Studying for certifications like AWS, CISSP, Microsoft, or CompTIA isn’t only about theory. Exams are designed to test real-world knowledge under strict time conditions. The latest exam dumps help bridge this gap by:

1. Improving Time Management

Exams are often time-pressured. Dumps give you the chance to practice completing a set of questions within the actual exam’s time limits.

2. Boosting Confidence

When you’ve already practised with exam-like questions, walking into the real test feels familiar, reducing stress and anxiety.

3. Identifying Knowledge Gaps

Practice questions expose weak areas. If you repeatedly miss questions on cloud networking or system security, you know where to focus.

4. Reinforcing Concepts

Unlike rote memorisation, updated dumps paired with explanations strengthen your understanding of key concepts.

Why the “Latest” Version Matters

Technology evolves quickly, and so do certifications. A question valid two years ago might be outdated today. For instance, AWS exams from 2023 may not include the newest services released in 2025. That’s why using the latest dumps is crucial.

Old exam dumps may:

contains outdated topics.
Miss new exam objectives.
Give you a false sense of preparation.

On the other hand, the latest exam dumps questions ensure you’re always aligned with the current testing environment.

Best Practices for Using Latest Exam Dumps Questions

To get maximum value, it’s important to use dumps the right way. Here’s how:

Don’t rely on dumps alone. Use them alongside official study guides, courses, and labs.
Practice regularly. Solve dumps under exam conditions to simulate the real experience.
Review explanations. Don’t just memorise answers; understand why the answer is correct.
Update frequently. Always ensure your dumps are the latest version for 2025.

For example, if you’re preparing for Microsoft Azure AI-102 certification, don’t just memorise practice dumps—combine them with lab exercises and documentation.

Ethical Use of Exam Dumps

A common question is whether dumps are ethical. The answer depends on how they’re used. Memorising dumps only to pass the exam without learning the concepts can harm your career in the long run. However, using the latest exam dumps questions as practice resources is a legitimate way to boost readiness, much like mock tests or practice exams.

Employers value skills, not just certifications. Therefore, it’s best to balance dumps with genuine learning.

Industries Where Exam Dumps Add Value

The importance of updated exam questions isn’t limited to one certification. In fact, they span across multiple domains:

Cybersecurity Certifications: CISSP, CompTIA Security+, CISM.
Cloud Certifications: AWS SAA-C03, Azure AI-102, Google Cloud.
Networking Certifications: Cisco CCNA, CompTIA Network+.
Project Management: PMP, PRINCE2.

Across all these areas, the latest dumps questions act as a mirror of the real exam.

Why Choose Trusted Sources

Not all dumps are created equal. Low-quality or outdated ones can waste time and even mislead you. Trusted providers like Cert Empire ensure exam dumps are:

Verified for accuracy.
Updated for the current year (2025).
Detailed with explanations.
Designed to simulate the actual exam.

This makes CertEmpire a reliable choice for learners who want quality over shortcuts.

Tips to Maximise Exam Success with Dumps

Here’s how successful candidates integrate dumps into their study plans:

Start with official study materials.
Add the latest exam dumps questions for practice.
Track your scores and progress.
Redo weak areas until your score consistently improves.
Take a final mock exam using the dumps before the real test.

This combination gives the best of both worlds conceptual understanding and exam readiness.

Final Thoughts

In 2025, certifications remain the golden ticket for IT professionals aiming for higher salaries, job security, and global recognition. But preparation is the key to unlocking these opportunities. With Latest Exam Dumps Questions, you not only simulate the real exam but also gain confidence, identify gaps, and sharpen your knowledge.

The key is balance: use updated dumps responsibly, pair them with official guides, and practice until you’re confident. With trusted sources like Cert Empire, your certification journey can be smoother, faster, and far more successful.

Author

jackle0

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Technology

SEO Company York: Boost Your Business Online

Published

2 days ago

September 15, 2025

seotorontoexperts

Reviewed
By Annie Harper

SEO Company York – Boost Your Business Online

Introduction

The online marketplace is changing the way businesses in York reach their customers. Having a website is no longer enough—people need to find you when they search on Google. This is where working with an experienced SEO Company York becomes valuable. Search Engine Optimization (SEO) focuses on improving visibility, building credibility, and helping businesses connect with the right audience.

Many companies in York are already turning to SEO as a way to stay competitive. Whether you are in retail, services, hospitality, or professional industries, SEO can provide measurable advantages.

Why SEO Matters for York Businesses

SEO is about more than rankings; it’s about visibility and customer trust. Here are some of the main reasons businesses invest in SEO:

Local Discovery: Many searches include terms like “near me” or “in York.” Businesses optimized for local search can appear in maps and local results.
Customer Trust: Higher-ranked websites are often seen as more reliable, which increases brand credibility.
Cost-Effective Marketing: Unlike paid ads, SEO continues to bring in visitors over time without ongoing high costs.
User Experience: Optimized websites load faster, are easier to navigate, and provide useful content for visitors.
Long-Term Benefits: SEO is an investment that continues to generate traffic and leads for years.

Key Elements of SEO Services York

Effective SEO combines multiple strategies. An experienced SEO company usually provides services such as:

Keyword Research: Identifying words and phrases that York customers are actively searching for.
On-Page Optimization: Adjusting titles, descriptions, and site content so search engines understand it clearly.
Technical SEO: Improving site speed, mobile usability, and fixing broken links.
Local SEO: Ensuring businesses appear on Google Maps and York-specific searches.
Content Development: Creating blogs, guides, or service pages that address customer questions.
Link Building: Earning trusted backlinks that improve search authority.
Tracking and Reporting: Measuring rankings, clicks, and conversions to see progress.

Each of these areas works together to create a strong online presence.

How SEO Impacts Local Businesses in York

Consider a local example. A small café in York may rely on word of mouth to attract new customers, but in today’s world, most people turn to Google before making a decision. When someone searches for “best café York” or “coffee near me,” the businesses that appear on the first page are far more likely to get clicks, visits, and sales. Without SEO, that same café may never appear in front of potential customers who are actively looking for exactly what it offers.

The same principle applies to professional services such as law firms, dentists, fitness studios, or real estate agents. People search online with clear intent—someone searching for “family lawyer York” is probably ready to book a consultation, while someone searching for “York dentist open late” needs immediate service. SEO makes sure that businesses show up at the right time, for the right people, with the right message.

Local SEO plays an especially powerful role. By optimizing Google Business Profiles, targeting York-specific keywords, and encouraging customer reviews, businesses can improve their chances of showing up in maps and local packs. This visibility not only brings in online traffic but also drives more foot traffic for brick-and-mortar locations.

In simple terms, SEO services York connect businesses with customers who are already looking for their products or services. This makes SEO one of the most effective and cost-efficient strategies for small and medium businesses that want to grow locally while also building credibility for the long term.

What Makes a Good SEO Company York?

When choosing an SEO company, businesses should look for:

Experience in Local SEO: Understanding York’s market and customer behavior.
Customized Strategies: SEO should match business goals, not follow a single formula.
Transparency: Clear reporting and open communication are essential.
Focus on Results: Good SEO goes beyond rankings; it should bring in leads and customers.

One example of a company that provides such services is SEO Toronto Experts, which works with businesses in York to design strategies based on industry, competition, and long-term goals.

The Long-Term Value of SEO

SEO is not an overnight fix—it’s a gradual process. However, its benefits are long-lasting. Businesses that consistently invest in SEO can build a steady flow of website visitors, brand awareness, and repeat customers. Unlike paid advertising, which stops the moment a campaign ends, SEO continues to generate traffic over time.

For York businesses, this means building a foundation for growth that is less dependent on short-term promotions and more focused on sustainable visibility.

Final Thoughts

A strong digital presence is vital for success in today’s marketplace, and SEO remains one of the most reliable methods to achieve it. Search engines are the first place people go when they need products, services, or information. If your business in York does not appear in those results, you risk losing opportunities to competitors who have invested in optimization.

By improving visibility, targeting local searches, and building trust, SEO allows York businesses to compete on equal ground, no matter their size. It levels the playing field so even small companies can reach customers who are actively searching for what they offer.

Working with an experienced SEO Company York also saves time and ensures strategies are done correctly. From technical adjustments to content development and local listings, SEO requires consistent effort and expertise. A knowledgeable team can guide businesses through this process and avoid the trial-and-error many face when trying to manage SEO alone.

With the right approach, SEO services York can transform a simple website into a powerful marketing tool. Instead of being just an online brochure, your site becomes a source of leads, sales, and long-term growth. In the digital age, that shift can be the difference between blending in and standing out.