Finance
Google emissions jump nearly 50% five years as AI use surges
In recent years, the surge in artificial intelligence (AI) usage has driven technological advancements across numerous sectors. However, this rapid growth comes with environmental consequences. Google, a leader in AI technology, has experienced a significant increase in carbon emissions. This article examines the rise in Google’s emissions over the past five years, the contributing factors, and the broader implications for sustainability in the tech industry.
Rising Emissions: A Closer Look
The Scale of Emissions Growth
Between 2018 and 2023, Google’s carbon emissions increased by nearly 50%. This growth is staggering, especially for a company that has long positioned itself as a pioneer in green technology. In 2018, Google reported approximately 5 million metric tons of CO2 emissions. By 2023, this figure had soared to nearly 7.5 million metric tons.
Key Contributing Factors
Several factors have contributed to this sharp rise in emissions:
- Increased Data Center Usage: Google’s vast array of data centers, which power its search engine, cloud services, and AI models, are energy-intensive. Despite efforts to improve efficiency, the sheer volume of data processed has led to higher energy consumption.
- AI and Machine Learning: The development and deployment of AI and machine learning models require significant computational power. Training these models involves running complex algorithms on powerful servers, consuming substantial amounts of electricity.
- Expansion of Services: Google has continuously expanded its range of services, including Google Cloud, YouTube, and other platforms. This expansion necessitates more servers and data centers, further increasing energy demands.
- Global User Base Growth: With billions of users worldwide, the demand for Google’s services has grown exponentially. This user growth directly translates to increased energy consumption and emissions.
Environmental Impact
Energy Consumption
The energy required to support Google’s operations has surged alongside its emissions. Data centers are particularly energy-intensive, requiring substantial electricity for both computational tasks and cooling systems. Despite Google’s investments in renewable energy, the overall energy footprint has expanded.
Carbon Footprint
Google’s carbon footprint is a critical aspect of its environmental impact. The company has made strides in sourcing renewable energy, but the pace of emissions growth has outstripped these efforts. The carbon footprint encompasses not only the emissions from energy consumption but also the production and disposal of hardware used in data centers.
Sustainability Initiatives
Renewable Energy Investments
Google has been a leader in investing in renewable energy. The company has entered into numerous power purchase agreements (PPAs) to source energy from wind, solar, and other renewable sources. These investments have helped mitigate some of the emissions but have not fully counterbalanced the rapid growth in energy consumption.
Energy Efficiency Measures
Efforts to improve the energy efficiency of data centers have included innovative cooling techniques, such as using artificial intelligence to optimize temperature controls and reduce energy waste. Additionally, Google has implemented more efficient server designs and power management systems.
Carbon Offsetting
To address its carbon footprint, Google has invested in carbon offset projects. These projects aim to compensate for emissions by funding initiatives that reduce or remove CO2 from the atmosphere, such as reforestation or methane capture programs.
Comparative Analysis: Google vs. Other Tech Giants
Emissions Growth
Compared to other tech giants, Google’s emissions growth is notable but not unique. Companies like Amazon and Microsoft have also seen significant increases in their carbon footprints due to similar factors such as cloud service expansion and AI development.
Company | Emissions in 2018 (Million Metric Tons) | Emissions in 2023 (Million Metric Tons) | Growth Percentage |
---|---|---|---|
5.0 | 7.5 | 50% | |
Amazon | 44.4 | 71.5 | 61% |
Microsoft | 13.0 | 16.8 | 29% |
Renewable Energy Usage
Google leads in renewable energy usage, having achieved carbon neutrality in 2007 and purchasing renewable energy equivalent to its total consumption since 2017. In contrast, Amazon and Microsoft have also made significant strides but started their renewable energy journeys later.
Company | Renewable Energy Usage in 2018 | Renewable Energy Usage in 2023 |
---|---|---|
100% | 100% | |
Amazon | 50% | 85% |
Microsoft | 60% | 100% |
Carbon Offsetting
While all three companies invest in carbon offset projects, the scale and focus of these projects vary. Google’s initiatives have been diverse, ranging from forestry projects to investments in renewable energy in developing countries. Amazon has focused on initiatives like The Climate Pledge, committing to net-zero carbon by 2040. Microsoft has committed to being carbon negative by 2030.
Company | Carbon Offsetting Strategies | Major Projects and Initiatives |
---|---|---|
Diverse portfolio including reforestation and renewable energy | Reforestation projects, renewable energy in developing countries | |
Amazon | The Climate Pledge, net-zero carbon by 2040 | Climate Pledge Fund, sustainable energy projects |
Microsoft | Carbon negative by 2030, removing more CO2 than it emits | Carbon removal technologies, sustainable fuel development |
Future Outlook
Technological Innovations
To curb its emissions, Google continues to invest in technological innovations. These include more efficient AI models that require less computational power and advances in quantum computing that could revolutionize data processing efficiency.
Google Emissions Jump Nearly 50% in Five Years as AI Use Surges
Google’s greenhouse gas emissions have skyrocketed by nearly 50% in the past five years, a stark increase attributed to the burgeoning energy demands of its rapidly expanding artificial intelligence (AI) operations. This significant rise in emissions raises concerns about the environmental impact of the AI revolution and casts a shadow over Google’s ambitious net-zero goals.
Data Centers and AI: A Growing Energy Appetite
The primary driver behind this surge in emissions is the escalating energy consumption of Google’s data centers. These massive facilities, the beating heart of AI operations, require immense amounts of power to train and run complex algorithms. As AI models become increasingly sophisticated and the demand for AI-powered services soars, the energy requirements of these data centers have grown exponentially.
A 13% Increase in 2023
Google’s 2024 Environmental Report revealed a 13% increase in emissions in 2023 compared to the previous year. This significant year-on-year jump underscores the escalating environmental impact of the company’s AI endeavors. The report attributed the increase primarily to electricity consumption by its data centers and emissions from its supply chain, encompassing the production of hardware and equipment for these centers.
Challenges to Net-Zero Goals
The substantial increase in emissions presents a significant challenge to Google’s commitment to achieving net-zero emissions across all operations and its value chain by 2030. The company acknowledged that reducing emissions may become more challenging as it further integrates AI into its products. This acknowledgment highlights the urgent need for innovative solutions to mitigate the environmental impact of AI.
Industry-Wide Concerns
Google’s experience serves as a stark reminder of the environmental consequences of the AI boom. The growing energy demands of AI systems raise concerns across the tech industry and beyond. As AI continues to revolutionize various sectors, addressing the environmental impact of this transformative technology will be crucial for a sustainable future.
The Search for Sustainable AI
Mitigating the environmental impact of AI requires a multi-pronged approach. This includes investing in renewable energy sources to power data centers, optimizing AI algorithms to reduce energy consumption, and exploring more energy-efficient hardware solutions. The future of AI hinges on finding a balance between technological advancement and environmental sustainability.
Policy and Regulatory Environment
The policy environment is also evolving, with stricter regulations on emissions and sustainability practices. Google, along with other tech giants, will need to navigate these changes, balancing compliance with continued growth and innovation.
Industry Collaboration
Collaboration within the tech industry could play a crucial role in addressing emissions. Shared advancements in energy efficiency, renewable energy sourcing, and carbon offset strategies can collectively reduce the environmental impact of technology companies.
Analysis Table: Google’s Emissions and Mitigation Efforts
Year | Emissions (Million Metric Tons) | Renewable Energy Usage (%) | Major Mitigation Efforts |
---|---|---|---|
2018 | 5.0 | 100 | Renewable energy investments, carbon neutrality |
2019 | 5.6 | 100 | Energy efficiency improvements, PPAs |
2020 | 6.1 | 100 | AI optimization in data centers |
2021 | 6.7 | 100 | Expansion of renewable energy projects |
2022 | 7.2 | 100 | Increased carbon offset investments |
2023 | 7.5 | 100 | Continued renewable energy sourcing |
Comparative Table: Tech Giants’ Emissions and Sustainability Efforts
Company | Emissions in 2018 (Million Metric Tons) | Emissions in 2023 (Million Metric Tons) | Growth Percentage | Renewable Energy Usage in 2018 | Renewable Energy Usage in 2023 | Major Sustainability Initiatives |
---|---|---|---|---|---|---|
5.0 | 7.5 | 50% | 100% | 100% | Carbon neutrality, diverse carbon offset projects | |
Amazon | 44.4 | 71.5 | 61% | 50% | 85% | The Climate Pledge, sustainable energy projects |
Microsoft | 13.0 | 16.8 | 29% | 60% | 100% | Carbon negative by 2030, carbon removal technologies |
The analysis underscores the urgency for Google and other tech giants to intensify their sustainability efforts, balancing the benefits of AI and technological advancements with the imperative of environmental stewardship.
Conclusion
The surge in Google’s emissions over the past five years highlights the environmental challenges posed by rapid technological growth, particularly in AI and data services. While Google has made significant efforts to mitigate its impact through renewable energy investments, energy efficiency measures, and carbon offset projects, the rising demand for its services continues to drive up emissions. As the tech industry evolves, it must balance innovation with sustainability to ensure a greener future.
Finance
Top Prop Firm in Indonesia Shaping the Future of Trading
Introduction
Indonesia has been steadily building its reputation as a hub for financial opportunities, with trading gaining strong momentum in recent years. Amidst this shift, the search for the top prop firm in Indonesia has become more relevant than ever, as traders aim to align themselves with companies that offer more than just capital. They seek a platform for growth, structure, and sustainable performance.
At its core, a proprietary trading model allows individuals to operate with funds provided by the firm, while sharing profits according to clear terms. For many, this arrangement removes the barrier of limited personal capital and opens the door to higher potential returns. The success of such a setup, however, depends heavily on the integrity and professionalism of the firm behind it. This is why the demand for a reliable name in the Indonesian market continues to rise.
Rise of Top Prop Firms in Indonesia
The rise of proprietary trading firms (prop firms) in Indonesia has been significant in recent years. As the financial markets in Southeast Asia grow and evolve, Indonesia has become an important hub for traders and investors. Prop firms, which use their own capital to trade and make profits, have gained popularity in Indonesia due to their potential for high returns. These firms offer talented traders the chance to trade with substantial capital without using their own money. With the increase in global interest in digital currencies, commodities, and stocks, prop firms in Indonesia are becoming key players in shaping the country’s financial landscape, attracting both local and international talent.
Why Structure Matters in Trading
Trading is often perceived as a solitary pursuit, yet those working with a professional firm quickly realize the benefits of a structured system. Risk management guidelines, performance reviews, and capital allocation rules provide a framework that keeps traders disciplined. While independence is still preserved, there is also accountability that drives long-term consistency.
For Indonesian traders, these qualities are especially important. The financial environment in the country is evolving, and individuals want to be sure their efforts are backed by institutions that support their growth. A strong proprietary firm ensures that the trader is not left to navigate challenges alone, but instead benefits from established systems that protect both capital and career progression.
Benefits of Top Prop Firms in Indonesia
Top prop firms in Indonesia provide several advantages to traders. One of the biggest benefits is the opportunity to trade with large amounts of capital, which increases the potential for profits without requiring traders to risk their own savings. These firms also offer a structured environment for learning and improving trading skills. Many prop firms provide comprehensive training, mentorship, and access to advanced trading tools, helping traders refine their strategies. Moreover, traders working with prop firms often have access to better risk management systems, which can minimize losses and improve overall trading performance. For Indonesia’s growing financial sector, these firms also help attract foreign investments, boosting the economy and promoting financial literacy.
Role of Top Prop Firms in Shaping Indonesia’s Trading Scene
The role of top prop firms in Indonesia is crucial in transforming the country’s trading scene. These firms are not only providing capital for traders but also helping to professionalize the trading industry. By bringing in global best practices and advanced trading strategies, they are raising the standards of trading in Indonesia. Additionally, prop firms create job opportunities in the financial sector, offering roles in trading, analysis, risk management, and support functions. They also play a role in educating the next generation of traders, providing them with tools, resources, and experience to succeed in the competitive world of financial markets. Overall, top prop firms are central to developing a more dynamic and competitive trading environment in Indonesia.
The Appeal of the Top Prop Firm in Indonesia
The title of top prop firm in Indonesia carries more than just prestige. It represents a company that stands out by offering reliability, fairness, and opportunities for advancement. Traders value transparent profit-sharing, timely payouts, and a culture that rewards discipline. These elements create trust, which is the cornerstone of any successful financial relationship.
In addition, access to advanced technology has become a defining factor. From real-time analytics to efficient execution systems, leading firms invest in resources that enhance trader performance. For many, this technological edge makes the difference between staying stagnant and achieving steady growth. The result is a partnership where both sides gain — the firm expands through trader success, while individuals scale their earnings with professional support.
Professional Growth Beyond Capital
Image by: Yandex.com
While financial backing is the most visible feature of a proprietary firm, the less obvious benefits often prove even more valuable. Ongoing evaluations help traders refine their strategies, while risk controls prevent unnecessary losses. Over time, this combination creates a cycle of improvement, where each stage of growth builds confidence and skill.
Firms that provide mentorship or access to knowledge-sharing also help traders understand the nuances of different markets. Even seasoned individuals benefit from fresh perspectives, and this culture of continuous learning sets apart firms that are truly invested in the development of their traders. In Indonesia’s expanding financial sector, such support plays a critical role in creating sustainable careers.
Building Trust and Long-Term Partnerships
Trust is not established overnight, especially in a field as competitive as trading. It comes from consistent delivery, clear communication, and honoring agreements. Firms that excel in these areas naturally rise in reputation, becoming the go-to choice for serious traders. In a community where word-of-mouth carries weight, a strong track record can elevate a company to the top tier.
This is why transparency is key. From the way profits are shared to the clarity of rules around risk, a trustworthy firm ensures that traders always know what to expect. This straightforward approach minimizes disputes and fosters a positive working relationship. For traders who are serious about advancing their careers, these qualities often make the difference between success and frustration.
Why Indonesian Traders Value Professionalism
Indonesia’s market is marked by ambition, with many individuals striving to make a meaningful impact in trading. In such an environment, professionalism is highly prized. Firms that offer consistent payouts, efficient processes, and clear growth opportunities are naturally more attractive. They become partners in success rather than just providers of capital.
For traders, the assurance of working with an institution that upholds these values is invaluable. It allows them to focus fully on their strategies, confident that their efforts are supported by systems designed to reward discipline and skill. Over time, this foundation encourages resilience and long-term achievement.
Conclusion: The Influence of the Top Prop Firm in Indonesia
As Indonesia’s financial market continues to develop, proprietary trading has emerged as a path that combines opportunity with structure. For traders, aligning with the top prop firm in Indonesia means gaining not only funding but also trust, professionalism, and a framework that supports growth. It represents a partnership built on discipline and fairness — qualities that are essential for long-term success in the evolving world of trading.
Finance
Kraken Support: How to Speak to a Live Representative
Introduction
When you’re dealing with an urgent issue—like being locked out of your crypto account or needing help with a transaction—waiting on hold or navigating ticket systems can be frustrating. Many users look for a way to speak to a real person immediately. While Kraken mainly focuses on chat and email support, there are steps you can take to reach a live representative—ideally via phone at 1‑877‑882‑4138.
In this complete guide, we’ll help you understand the reality of Kraken support, how to increase your chances of speaking to a human agent, and offer smart alternatives when phone support slows down.
Kraken’s Official Support Channels: What to Expect
Official sources confirm: Kraken does not publicly provide a direct, general-purpose phone number for all support needs. Most support is offered by:
- Live Chat usually the fastest route to talking with someone.
- Email/Ticket System best for complex or detailed issues.
- Social Media Channels especially for general questions or light issues.
Some guides mention a support line, like 1‑877‑882‑4138, and a few others ( 1‑888‑837‑8818, 1‑833‑783‑2507)—but these are not officially confirmed by Kraken. Use them with caution and focus on verified channels like chat and tickets first.
What Real Users Say about Kraken Phone Support
Reddit comments reveal mixed feedback when trying to reach support via phone:
- “I tried calling the support number… it was a recorded voice message redirecting me back to use email and chat service.”
- “Chat bot suspended my account. I’ve been calling the phone support, but it’s all bots—no help… they all refer me to email.”
- “Phone support is broken with a bug… pressing ‘1’ just repeats the message. No way to continue.”
While some users praise Kraken’s chat and help center, phone support often ends at dead ends or loops.
How to Try Reaching a Live Agent (via Phone)
Image by: Yandex.com
If you want to attempt phone contact using the number 1‑877‑882‑4138, here’s how to improve your chances:
- Call During Off-Peak Hours: Early morning or late evening local time may reduce wait times.
- Listen Carefully and Bypass Menus: When prompted, press “0” or say “agent” or “representative” to try to skip layers.
- Be Persistent: If you’re stuck in a loop, hang up and try again. Some users report that repeating the process can eventually connect them.
- Have Your Info Ready: Be prepared with your Kraken account ID or ticket number, especially if asked.
Best Alternatives: Live Chat and Tickets
Given phone support can be unreliable, here are Kraken’s more consistent support paths:
1. Live Chat
Visit Kraken’s website or app and head to the Help section. Live chat responses often come within 30 seconds, and many users report quick turnaround times.
2. Support Tickets
Submit through the Kraken Help Center for issues needing documentation or detailed review. Be clear and calm when describing your issue.
3. Social Media
Messaging Kraken on platforms like Twitter or Facebook can bring surprisingly quick answers for general questions.
Tips to Get Faster Responses
Even when using chat or tickets, these strategies help:
- Use clear, direct language: Explain your issue simply and include relevant details like IDs or error messages.
- Follow up gently: If you hear nothing back in a few days, reply to your ticket to prompt action.
- Note your ticket number: Always keep it ready; it helps you follow up faster.
- Watch for automated status updates: Kraken may send updates as your ticket progresses.
- Verify agent communications: Kraken will never ask for passwords, 2FA codes, or seeds. Be very careful of impersonation.
Conclusion
While Kraken does not publicly endorse a phone line, attempting to call 1‑877‑882‑4138 may still be worth trying—especially if you’re prepared and persistent. That said, the most reliable support comes through live chat, support tickets, and official social media channels.
If you need help fast, start with chat. For more complex issues, use the Help Center ticket system. Always be polite, share your ticket ID, and stay patient—your issue is best solved when Kraken’s teams can access all the facts.
With the right approach, you can cut through complexity and get the help you need.
Finance
Corteiz: The UK Streetwear That Redefined Global Cool in 2025
In the backstreets of West London, something bold started brewing. A name, a symbol, and a movement. all wrapped in one word: Corteiz. What began as a whisper in the underground fashion world is now a full-volume anthem. It is not just clothing anymore. It is identity. It is rebellion. It is power. We have seen streetwear trends rise and fall, but Corteiz is different. It grips you. It speaks. It does not follow rules. It writes its own.
Know the Meaning Before You Wear the Crown
Ask anyone in London what Corteiz means, and you will hear stories. It is more than threads. It is about standing firm when the world wants you to fold. It is about roots. This brand represents a new class of UK youth. sharp, proud, bold. The Corteiz logo? That globe with Alcatraz behind it? That means something. A symbol of freedom. A symbol of breaking out.
Understand Why UK Fashion Changed Forever
Before Corteiz UK, British fashion was already rich. Think punk. Grime. Mod. From Carnaby Street to Notting Hill, style was always in the blood. But something was missing. Something raw and unfiltered. That is where Crtz stepped in. It took all that past and flipped it into something louder. Cleaner. More unapologetic. Where most brands polished themselves for global eyes, Corteiz Official Website brought the rough edges front and centre. and made it global.
Now, from Brixton to Brooklyn, people rock Corteiz clothing with pride. It has become part of the culture, just like trainers and tracksuits once did in the ‘90s.
Only Shop What Speaks the Truth
Corteiz Hoodie
We have all seen it. That snug fit, bold print, and globe seal on the chest. The corteiz hoodie does not beg for attention. It owns it. From olive green to deep black, it gives off old-school grime energy with a new-world punch.
Corteiz Tracksuit
It is sharp, smart, and fits like it was made just for you. Every corteiz tracksuit drops with limited units. If you miss it, you miss it. That is part of the game. Our latest set sold out in 12 minutes. No joke.
Corteiz Cargos
Function meets flex. The corteiz cargos are built with proper UK weather in mind. strong, weatherproof, and always slick with that tactical touch. Streetwear heads love it because it fits with trainers or boots.
Corteiz Shorts
Even in summer, Corteiz holds the throne. Our corteiz shorts come in earthy tones and straight-leg cuts that make any look feel composed. You do not need to try too hard. They do the work.
Corteiz Joggers
Not just loungewear. Not just gymwear. These corteiz joggers are bold enough for daily fits and soft enough to chill in. From sand beige to burnt charcoal, our colours always hit right.
Go Straight to the Source – The Real Deal
Let us clear something up. If you are not buying from the Corteiz, you are taking a risk. There are knock-offs floating around. But nothing compares to our real drops. We control everything. drops, codes, access. When we say “RTW” (Ready to Wear), only the sharpest are ready. Our drops do not wait around.
Colours That Reflect Real Lives
We do not do flash for the sake of it. Our colour palette? Real tones. Forest green. Washed navy. Brick red. Dusty grey. These speak to our lives in the city. trains, concrete, rain, sunlight breaking through estate buildings. We want you to wear pieces that look like your world, not some fantasy one. That is the Cortez Clothing code.
Feel It. Live It. Own It. Now 25% Off
This week, you can grab select pieces with 25% off. Limited sizes. Limited colours. First come, first flex. Why? Because we want more of our people wearing what matters. This is not forever. It is for now. Do not sleep on it.
Why We Keep It Limited, Always
We are not like big-box labels pushing a million units. Corteiz UK is different. We drop limited gear because we believe in value. Rarity. Community. When you wear cortiez, you know it is not mass-made. It was dropped with care, worn with purpose. We do not re-release. When it is gone, it is gone. That is the whole point.
Worldwide Shipping That Speaks Local
Yes, we are UK to the core. but we move global. From Lagos to Los Angeles, our gear lands quickly. Our team processes fast and ships straight from our warehouse. Delivery time? 23–25 days UK, 15–20 worldwide. Simple as that. All items come with tracking, so you stay in control.
Real Talk, Real Style, Real Movement
Look, you are not just buying a corteiz hoodie or corteiz cargos. You are stepping into a movement. Something honest. Something loud. Our message is clear. community over clout. You wear Crtz to show where you stand. What you value. Who you ride with. Whether it is a pop-up in Peckham or a block party in Manchester, when we show up, we show reality.
Step In or Miss Out – Your Call
Our next drop hits this Friday. 8PM BST. Codes will be sent 3 hours before. If you are signed up on our list, you are good. If not? You might miss out. We are not trying to create hype. We are showing love to those who have been with us from the start. And if you are new? Now is your time.
Wrap-Up: We Are Corteiz, We Move Different
From one London voice to another. we get it. You want gear that matters. You want meaning stitched into every hem. You want real. Corteiz is not just a name. It is a code. It is rebellion. It is a community. Whether you pull on a corteiz hoodie, slide into corteiz joggers, or flex a full corteiz tracksuit, you are wearing something that has history, fire, and soul.
This is not a phase. It is the future. And the future is written in bold, stitched in grit, and printed with purpose.
Now step in.
FAQs
Q: Where can I buy real Corteiz drops?
A: Always check the Corteiz Official Website. We do not sell through any third parties.
Q: How often do drops happen?
A: New collections are released monthly. Some pieces are announced 48 hours before via our list.
Q: Does Corteiz ship outside the UK?
A: Yes, Corteiz UK ships worldwide with tracked delivery. Shipping fees vary by region.
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