Technology

Surviving the Heat: Navigating a Tough Summer for Silicon Valley Startups

Published

2 years ago

April 24, 2023

Joseph Jacob

Silicon Valley startups are facing a summer of intense heat, both literally and figuratively. As temperatures soar across the region, companies are also feeling the heat from economic uncertainty, fierce competition, and the ongoing COVID-19 pandemic. With limited funding and mounting debt, many startups are struggling to survive, while others are finding creative ways to adapt to the new normal.

In the heart of Silicon Valley, the city of San Jose is home to a thriving startup scene. Known for its innovation and entrepreneurial spirit, the city has attracted some of the brightest minds in technology and is home to a diverse range of startups, from e-commerce platforms to virtual event companies.

One of the startups that is thriving despite the challenging climate is a clothing e-commerce platform called ThreadUp. The company has developed a unique algorithm that allows customers to find the perfect clothes for their body type, style, and preferences. By leveraging technology and data analytics, ThreadUp has been able to provide a personalized shopping experience while keeping costs low and remaining competitive.

ThreadUp’s success has been driven by a strong focus on customer needs, a key strategy that many startups are adopting in order to survive. According to CEO James Reinhart, “Our mission is to inspire a new generation of consumers to think secondhand first. We’re laser-focused on making that experience better every day for our customers.”

Another startup that has found success in the current climate is a virtual event platform called Hopin. The company has been able to capitalize on the shift to remote work and has provided businesses with a user-friendly platform to connect with customers and clients online. As the demand for virtual events continues to grow, Hopin has seen a surge in interest and has raised over $560 million in funding.

However, not all startups have been able to weather the storm. With limited funding and intense competition, some companies have been forced to shut down entirely, leaving their founders and employees struggling to pick up the pieces. According to a report by the National Bureau of Economic Research, as many as 42% of startups have failed due to the pandemic.

One startup that has struggled to survive is a health and wellness company called Lumi. Despite a strong focus on customer needs and a unique approach to wellness, the company was unable to secure additional funding and was forced to shut down in June 2021.

The challenges facing startups in Silicon Valley are not limited to funding and competition. The ongoing pandemic has also had a profound impact on the startup ecosystem. According to a survey by Startup Genome, over 70% of startups have had to cut costs due to the pandemic, while 41% have had to lay off employees.

Despite these challenges, many startups are finding ways to adapt and innovate in order to survive. One key strategy is to build a strong team of employees who are committed to the company’s mission and values. According to ThreadUp CEO James Reinhart, “We’ve been very focused on building a great team. We hire people who are passionate about our mission and who are willing to take risks and try new things.”

Another strategy is to leverage new technologies to stay ahead of the competition. Hopin, for example, has been able to provide a seamless and user-friendly experience for users by leveraging cutting-edge technology and data analytics.

As the summer heat continues to bear down on Silicon Valley startups, it is clear that those who are able to adapt quickly and take risks will be best positioned to survive and thrive in the years to come. However, it is also important for startups to remain focused on their core values and mission, and to build a strong team of employees who are committed to their success.

In the end, the key to surviving the heat will be a combination of innovation, creativity, and a strong focus on customer needs. While the road ahead may be tough, those

Author

Joseph Jacob

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Business

Unity 3D Game Development in 2025: First Choice for Scalable

Published

23 hours ago

July 10, 2025

vasundharainfotech

Reviewed
By Easton Sky

Unity 3d game development - vasundhara infotech

Quick Answer: Unity 3D game development leverages the Unity engine to create visually rich, scalable, and cross-platform games. It supports 3D rendering, AR/VR integrations, multiplayer features, and real-time simulation. In 2025, Unity remains the go-to choice for startups and enterprises alike to build immersive games for mobile, PC, console, and the metaverse.

What is Unity 3D Game Development?

Unity 3D game development is the process of using the Unity game engine to build three-dimensional games. It allows developers to:

Build interactive environments
Animate 3D characters
Apply physics simulations
Integrate real-time lighting and shading
Deploy to Android, iOS, Windows, consoles, AR, and VR

Unity uses C# scripting, making it ideal for both indie developers and enterprise-grade studios. Learn more about our Game Development Company

Why Unity Is Still the Top Game Engine in 2025

Unity leads because of its flexibility and toolset:

Cross-platform deployment (25+ platforms including consoles and WebGL)
Robust Asset Store with prebuilt 3D models and systems
AR/VR toolkit with native support for Oculus, Vision Pro, HoloLens
Unity DOTS & ECS (for performance-based coding)
Unity Cloud Build and CI/CD integrations

In a 2025 developer survey, 61% preferred Unity for 3D games due to its quick learning curve and scalability.

Considering Unity vs Unreal? Ask our experts which suits your goals

Top Use Cases for Unity 3D Games

Unity powers a wide variety of 3D game genres:

First-person shooters (FPS)
Adventure & platformer games
Survival & sandbox simulators
Racing and sports titles
Multiplayer co-op or PvP games
Metaverse exploration environments

Businesses also use Unity for training simulations, education apps, and brand gamification. See how our AR Game Development Company brings Unity into immersive AR projects.

Popular Game Types Created with Unity 3D — Vasundhara

Core Benefits of Unity 3D for Developers & Businesses

FeatureBenefitCross-Platform BuildLaunch your game on iOS, Android, Windows, consolesReal-Time RenderingCinematic visuals at runtimeAsset Store AccessSpeed up development with ready-to-use assetsMultiplayer FrameworksBuilt-in support for Photon, Netcode, MirrorIn-App MonetizationUnity Ads, IAP, subscriptions, in-game economiesScalabilityEasily scale servers and performance with Unity Cloud

Our Unity 3D Game Development Process

At Vasundhara, we follow a tested Unity 3D development lifecycle:

Concept Planning & Wireframes
Asset Planning & 3D Design
Gameplay Logic with C# + Unity Editor
AR/VR or Multiplayer Integration
Performance Tuning + Bug Testing
App Store Deployment + SDK integrations
LiveOps: Analytics, Patches, Leaderboards

Learn more about our Mobile App Development Services

Key Tools & Technologies Used in Unity Projects

We use advanced tech to supercharge our Unity projects:

Unity Pro / Unity Enterprise licenses
Photon Engine / Netcode for Multiplayer
Blender & Maya for 3D asset design
Unity MARS for AR game interactions
Unity Performance Profiler
Unity Remote Config + Unity Analytics

Our stack ensures games are fast, bug-free, and scalable.

Real-World Projects Built With Unity

From global hits to indie successes, Unity powers:

Among Us (multiplayer logic)
Monument Valley (3D puzzle)
Beat Saber (VR integration)
Pokemon Go (AR layer)

At Vasundhara, we’ve delivered Unity games for:

Simulation training (enterprise)
Mobile RPGs (freemium models)
Augmented reality adventures

Why Choose Vasundhara as Your Unity 3D Game Partner

✅ 12+ Years in Game Development (Unity Certified Engineers) ✅ 250+ Projects Delivered Globally ✅ Unity Pro License & Photon Experts ✅ Scalable CI/CD Deployment Pipeline ✅ Real-time Optimization for 60+ FPS Games

We align with your vision, budget, and target audience.

Explore our custom software development services that complement Unity games with backend services.

Ready to build a high-performance Unity 3D game? Contact our team now

Conclusion:

Unity 3D game development empowers creators to build immersive, scalable, and revenue-ready games across any platform. In 2025, businesses and developers trust Vasundhara Infotech for custom 3D Unity games with multiplayer, AR/VR, and metaverse-ready capabilities.

Have a Unity 3D game idea? Let’s turn it into reality

FAQs — Unity 3D Game Development, Vasundhara Infotech

1. Is Unity worth using in 2025?

Yes, Unity remains a highly relevant and powerful game development engine in 2025. Its continuous updates, strong community, extensive asset store, and support for AR/VR, mobile, console, and PC make it a great choice for both indie and professional developers. Unity’s flexible licensing and low barrier to entry also keep it appealing to beginners and small studios.

2. Does Unity support cross-platform development?

Absolutely. Unity is designed with cross-platform compatibility in mind. You can build your game once and deploy it to over 20 platforms, including Windows, macOS, iOS, Android, PlayStation, Xbox, Nintendo Switch, WebGL, and more — all with minimal changes to your code.

3. What is the Unity controversy?

The “Unity controversy” typically refers to the backlash in late 2023 when Unity announced changes to its pricing model, introducing a new “Runtime Fee” based on game installs. Many developers criticized the lack of transparency and the potential financial impact on smaller studios. Unity later revised its policies in response to community feedback, but the episode highlighted the importance of clear and fair business practices in the industry.

4. How does Unity handle multi-platform game development?

Unity uses an abstraction layer and platform-specific build settings to make multi-platform development seamless. Developers write most of their code in C# once, while Unity’s editor and build pipeline handle the differences in rendering, input, and deployment for each platform. You can also use conditional compilation and platform-specific APIs when needed.

5. What is the best platform for game development?

There is no single “best” platform; it depends on your goals:

For beginners and indies, Unity is one of the best due to ease of use, cross-platform support, and community resources.
For high-end AAA graphics, Unreal Engine might be better suited.
For 2D games, both Unity and tools like Godot are excellent.
For web and casual games, HTML5 frameworks or Unity WebGL can work well.
Need help choosing a platform? Contact Vasundhara Infotech for the target devices and your project’s technical needs.

Author

vasundharainfotech

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Technology

What Is a Dispatching Service? A Complete Beginner’s Guide

Published

23 hours ago

July 10, 2025

robertroger

Reviewed
By Elliot Harlow

In today’s logistics-driven economy, a dispatching service isn’t just a tool—it’s a strategic asset. Whether you’re running a trucking company, a non-emergency medical transportation (NEMT) service, a delivery fleet, or a freight brokerage, having a professional dispatching service ensures smooth operations, timely communication, and maximum efficiency.

A dispatching service is a centralized operation responsible for coordinating drivers, routes, shipments, and schedules across a transportation network. Dispatchers act as the communication hub between shippers, drivers, and customers, ensuring that goods or passengers are moved efficiently, safely, and on time.

From real-time tracking and load planning to route optimization and customer support, dispatching services are crucial in maintaining the integrity and reliability of any logistics or transportation operation.

Core Features of Professional Dispatching Services

The best dispatching services go beyond basic scheduling. They offer a comprehensive suite of features tailored to your business needs:

1. Load Planning and Assignment

We analyze delivery needs, available resources, and driver availability to assign optimal loads for maximum profitability and efficiency. Every decision is backed by data, not guesswork.

2. Real-Time Communication and Monitoring

Using cutting-edge GPS tracking and telematics, our dispatchers maintain 24/7 communication with drivers, ensuring instant responses to traffic issues, weather delays, or customer changes.

3. Route Optimization

By leveraging AI-powered route planning tools, we reduce delivery times, fuel consumption, and vehicle wear and tear. This not only saves money but improves overall customer satisfaction.

4. Compliance and Documentation

We assist in managing DOT regulations, ELD compliance, and daily logs, ensuring your fleet stays within legal boundaries at all times.

5. Freight Matching

For freight carriers, our dispatchers locate high-paying loads, negotiate rates, and ensure maximum vehicle utilization—minimizing deadhead miles and boosting profits.

Types of Dispatching Services We Offer

1. Truck Dispatching Services

Our truck dispatching services cater to owner-operators, small fleets, and mid-size carriers. We handle everything from booking loads and rate negotiation to driver communication and compliance paperwork. Key benefits include:

Dedicated dispatcher support
Broker coordination
Load board monitoring
Invoicing assistance

2. Freight Dispatching Services

For freight businesses, we act as your backend logistics partner. We:

Identify profitable lanes
Match freight with available trucks
Minimize downtime
Manage carrier-broker communication

3. Non-Emergency Medical Transportation (NEMT) Dispatching

Our NEMT dispatching service ensures timely, safe, and compliant transportation for patients. We coordinate:

Ride scheduling
Real-time driver tracking
HIPAA-compliant communication
Optimized multi-pickup and drop-off routes

4. Courier and Last-Mile Delivery Dispatching

Speed is everything in last-mile delivery. Our dispatchers help local courier companies by:

Assigning orders in real-time
Balancing delivery loads
Resolving delivery issues fast
Enhancing delivery window accuracy

Industries That Rely on Dispatching Services

Professional dispatching services play a vital role across a wide range of industries:

Trucking and Logistics
Medical Transportation (NEMT)
E-commerce and Retail
Field Services (HVAC, Plumbing, Electrical)
Construction and Heavy Equipment
Food Delivery and Grocery Services
Taxi and Ride-Hailing Services

Each industry has unique demands, and our dispatching model adapts to serve them all with custom workflows and smart scheduling tools.

Benefits of Hiring a Professional Dispatching Service

Choosing to work with a reliable dispatching partner offers transformative benefits:

Increased Productivity: Efficient scheduling ensures drivers spend less time waiting and more time moving.
Improved Customer Service: Real-time ETAs and updates build trust and reduce service complaints.
Lower Operating Costs: Better routing and load planning reduce fuel usage and empty miles.
Scalability: Easily manage growth and expansion without hiring more internal staff.
24/7 Availability: We’re on-call even when your in-house team is off-duty.

Technology Behind Our Dispatching Operations

We use best-in-class software and platforms to support seamless operations:

Samsara and KeepTruckin for fleet tracking and telematics
DAT Load Board and Truckstop.com for freight discovery
McLeod Software for TMS (Transportation Management System)
Google Maps API for route optimization
Slack, Zoom, and VoIP systems for real-time communication

All data is securely stored and managed using cloud-based solutions that are scalable, secure, and compliant.

Why Choose Us for Your Dispatching Needs?

Our dispatching service is backed by:

Experienced industry professionals
Round-the-clock operational support
Transparent pricing with no hidden fees
Multilingual support (English, Spanish, and more)
Performance analytics and weekly reporting

We don’t just manage logistics—we optimize and improve them daily.

Client Success Stories

Case Study 1: A Small Fleet Owner in Texas
In just 3 months of partnering with us, this client saw:

40% reduction in deadhead miles
25% improvement in average RPM
Complete relief from paperwork burden

Case Study 2: Medical Transport Provider in Florida
Our dispatch system improved on-time arrivals by 60% and eliminated scheduling errors through automated dispatching tools.

Start Dispatching Smarter Today

In a world where time, reliability, and efficiency define business success, a dependable dispatching service can make or break your operations. Whether you’re just starting or scaling up, our team is equipped to provide strategic dispatching solutions that maximize ROI and simplify your day-to-day management.

Partner with us today and experience what it means to dispatch smarter, not harder.

Author

robertroger

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Technology

Top 7 Factors to Consider in Mobile App Development Business Strategy

Published

1 day ago

July 10, 2025

chetan

Reviewed
By Ophelia May

Building an app is not just about design and coding. It’s about planning smart, thinking long-term, and creating something that supports your business goals.

Too many businesses rush into app building with no real mobile app development strategy. They pick a developer, throw together features, and hope it all works out.

But hope is not a strategy.

If you want your app to make a real impact—bring in users, grow revenue, and solve problems—you need to start with a solid plan.

In this post, we’ll walk through the 7 key things every business should consider before, during, and after building an app.

Whether you’re building an app for business growth, customer service, or product delivery, this is the roadmap to follow.

Be Clear on the Problem You’re Solving

Every great app starts with a clear reason to exist. You can’t just build an app because others are doing it.

Ask yourself:

What specific problem does my app solve?

Who is going to use it and why?

Is it something people will open every day, once a week, or only when they need help?

This shapes your product planning from day one. It also helps you build something that people actually want to download and use.

Know Your Audience Like You Know Your Best Friend

You’re not building the app for yourself. You’re building it for your users.

So, who are they?

Are they young or old? Busy or relaxed? Tech-savvy or not? Do they use Android phones or iPhones more?

When you know your users deeply, you can design an app that feels right to them. That also helps with choosing the right platform.

For example, if most of your customers use iPhones, working with an iPhone app development company may be the right step. If they’re mostly on Android, the better move might be an Android app company.

Either way, user habits should shape your strategy.

Focus on Simplicity in Your Features

One big mistake people make during app creation is trying to do too much too soon.

The best apps are often simple, clean, and easy to use. Don’t try to pack in every feature. Start small. Focus on your main value.

This is part of your business app roadmap—knowing what’s essential now and what can wait.

List all the features you want. Then cut the list down to the top 3 or 4 that bring the most value. You can always add more later.

Plan for Realistic Timelines and Budget

Building an app takes time and money. If you rush or cut corners, you’ll likely end up fixing problems for months after launch.

You don’t need the cheapest developer. You need the one who understands your goals and can work with you step by step.

A good custom mobile app development company will guide you through planning, design, development, testing, and support.

They’ll also help you avoid hidden costs that come from rework or missed steps.

Think About Platforms and Tech Stack

Do you want an app just for Android? Just for iOS? Or both?

Do you want native performance or cross-platform speed?

These questions matter. They affect cost, performance, and the overall user experience.

If you want to launch quickly on both platforms, nearshore Flutter app development could be a great fit. Flutter lets you build one app that runs smoothly on both Android and iOS.

Your tech stack should match your long-term goals, not just the short-term budget.

Measure Success with the Right Numbers

How will you know if your app is doing well?

You need a clear plan for tracking success. This is where app ROI becomes important.

Set metrics that match your business goals. Some examples:

How many downloads are you aiming for in the first 3 months?

What percentage of users should return weekly?

Are you selling products or services through the app?

Are support calls going down because of the app?

Don’t guess. Track real data and adjust your strategy as you go.

Don’t Forget Post-Launch Support and Updates

Building an app is only the beginning. After you launch, you’ll need to handle bugs, add new features, and keep the app updated with changes from Apple and Google.

That’s why your mobile app development strategy should include long-term support.

Ask your development partner:

Will they be available after launch?

Do they offer monthly support or update plans?

Can they help with feedback and feature updates?

Apps that stay fresh, updated, and fast are the ones people keep using.

Final Thoughts

A good app doesn’t just happen by chance. It happens through planning, smart decisions, and a clear business app roadmap.

If you want your app for business to be more than just a shiny icon on someone’s phone, you need to think beyond the build. You need a strong mobile app development strategy.

Here’s a quick reminder of the top 7 things to focus on:

Start with the problem you’re solving.

Understand your users.

Keep your features focused.

Plan your time and budget wisely.

Choose the right platform and tools.

Track your success with real numbers.

Keep supporting and updating after launch.

If you follow these steps, your app won’t just launch. It’ll grow.

And if you’re not sure where to begin or want to talk through your plan, reach out to a trusted team. Whether you need an Android app development company or full-cycle experts in mobile app development strategy, starting with the right help makes all the difference.

Your app can bring real value. You just need the right plan to get there.