Technology
Microsoft Drops Twitter from Ad Program, Musk Threatens Legal Action
Microsoft recently announced that it will no longer accept advertisements on Twitter due to concerns about the social media platform’s “toxicity and misinformation.” This move comes as Twitter continues to grapple with issues related to hate speech, disinformation, and user harassment. However, the decision has sparked a heated response from Tesla CEO Elon Musk, who has threatened legal action against Microsoft for allegedly violating antitrust laws.
Twitter has long been a popular platform for businesses to advertise their products and services, and Microsoft has been a major player in this arena. However, the company has now decided to pull its advertising from the social media platform, citing concerns about the impact of Twitter’s toxic environment on its customers.
In a statement, Microsoft said, “We have made the decision to cease advertising on Twitter due to concerns about the platform’s overall toxicity and misinformation. As a responsible company, we cannot continue to support a platform that does not prioritize the safety and well-being of its users.”
Twitter has faced increasing scrutiny over the past several years for its role in spreading hate speech, disinformation, and user harassment. The platform has taken steps to address these issues, but many critics argue that these efforts have fallen short.
The decision by Microsoft to pull its advertising from Twitter is a major blow to the social media platform, which has already been struggling to attract new advertisers amid concerns about the impact of its toxic environment. Some experts have speculated that other companies may follow suit and pull their advertising from the platform, further weakening Twitter’s position in the advertising market.
However, the decision by Microsoft has not been universally applauded. Tesla CEO Elon Musk took to Twitter to criticize the move, accusing Microsoft of engaging in anticompetitive behavior.
In a tweet, Musk said, “This is not cool Microsoft. This is anticompetitive, and we will be filing a lawsuit to put a stop to it.”
Musk has long been a vocal critic of what he sees as anticompetitive practices by major tech companies. His threat to file a lawsuit against Microsoft highlights the ongoing tension between Silicon Valley giants and upstart competitors like Tesla.
Some legal experts have speculated that Musk’s threat may be more bark than bite, as it is unclear whether Microsoft’s decision to pull its advertising from Twitter actually constitutes anticompetitive behavior. However, the controversy surrounding the decision is likely to continue to play out in the coming weeks and months.
In the meantime, Twitter will need to grapple with the fallout from the loss of a major advertiser. The company has already faced significant challenges in recent years, and the departure of Microsoft from its advertising program is likely to make those challenges even more acute.
Overall, the decision by Microsoft to pull its advertising from Twitter highlights the ongoing struggle by social media platforms to address issues related to toxicity, hate speech, and disinformation. While some experts argue that platforms like Twitter are making progress in addressing these issues, others maintain that the problem is far from solved. The controversy surrounding this decision is likely to continue to play out in the coming weeks and months, highlighting the ongoing challenges faced by social media platforms in maintaining a safe and healthy environment for their users.
Technology
Internal Hard Drive Guide | IT and Computer Hardware Essentials
Introduction
In the vast and intricate ecosystem of IT Hardware, few components are as fundamental and critical as the Internal Hard Drive. It is the digital library of your life, the silent vault where your operating system, applications, documents, photos, and memories reside. While the CPU is the brain and the RAM is the quick-thinking short-term memory, the internal hard drive is the long-term knowledge and experiences that define a system’s capabilities. For anyone involved in specifying, building, or maintaining systems, a deep understanding of this crucial piece of Computer Hardware is non-negotiable. This guide will delve into everything you need to know about the Internal Hard Drive, from its spinning platter origins to the lightning-fast solid-state present, helping you make an informed decision for your next upgrade or build and tech.
What is an Internal Hard Drive?
An Internal Hard Drive is a non-volatile data storage device installed inside a computer or server. Its primary function is to permanently store and retrieve digital information. “Non-volatile” means it retains data even when the power is turned off, unlike RAM, which is cleared. This makes it the cornerstone of permanent storage in any computing device. Every piece of software you run and every file you create is read from or written to this device. The speed, capacity, and reliability of your Internal Hard Drive directly impact your system’s boot times, application loading speeds, file transfer rates, and overall responsiveness. In the professional realm of IT Hardware, selecting the right type of drive is a key decision that balances performance, capacity, cost, and durability for specific workloads.
A Brief History: From Gigantic to Microscopic
The journey of the Internal Hard Drive is a story of remarkable technological evolution. The first commercial hard drive, the IBM 350 Disk File, debuted in 1956. It was the size of two large refrigerators, weighed over a ton, and stored a mere 5 megabytes of data. The term “hard drive” was coined to distinguish these devices from “floppy” disk drives, which used flexible magnetic media. Throughout the 1980s and 1990s, drives became smaller (moving from 5.25-inch to 3.5-inch and 2.5-inch form factors), capacities grew exponentially, and the interfaces evolved dramatically. The real revolution began in the 2000s with the advent of the Solid-State Drive (SSD), which eliminated moving parts entirely. This shift has been the most significant change in consumer and enterprise Computer Hardware storage in decades, offering unprecedented performance leaps.
The Two Titans: HDD vs. SSD
When discussing an Internal Hard Drive today, you are almost certainly talking about one of two distinct technologies: the Hard Disk Drive (HDD) or the Solid-State Drive (SSD). Each has its own advantages, disadvantages, and ideal use cases.
1. Hard Disk Drive (HDD): The Workhorse of Capacity
The HDD is the traditional magnetic storage device. It consists of one or more rigid, rapidly spinning platters coated with a magnetic material. A read/write head on an actuator arm floats nanometers above the spinning platter surface to read and write data.
How it Works: Data is stored magnetically on the platters. The drive must spin the platters (typically at 5,400 RPM for laptops or 7,200 RPM for desktops, with enterprise drives reaching 10,000 or 15,000 RPM) and move the mechanical arm to the correct position to access data. This process is inherently mechanical and physical.
Advantages:
- Cost per Gigabyte: This is the HDD’s single biggest advantage. HDDs are significantly cheaper than SSDs for the same amount of storage. You can acquire multi-terabyte drives for a fraction of the cost of a comparable SSD.
- High Maximum Capacity: For massive storage needs, HDDs are still king. Consumer drives are readily available up to 22TB, and enterprise drives go even higher.
- Longevity of Stored Data: If stored properly and without power, data on a magnetic platter can remain stable for decades.
Disadvantages:
- Speed: This is the HDD’s biggest weakness. The mechanical nature creates physical latency (seek time) and limits data transfer rates.
- Fragility: The moving parts make HDDs susceptible to damage from shock, vibration, and being moved while operating.
- Noise and Power: The spinning platters and moving arms generate audible noise and consume more power than an SSD.
- Heat: The moving components and the motor generate more heat.
Ideal For: Mass storage, media libraries, file archives, backup drives, and budget-conscious builds where sheer capacity is more important than raw speed.
2. Solid-State Drive (SSD): The Speed Demon
The SSD is the modern successor, representing a paradigm shift in Internal Hard Drive technology. It has no moving parts. Instead, it uses interconnected flash memory chips (similar to USB drives or smartphone storage) to store data electronically.
How it Works: Data is stored in microchips using NAND flash memory. Accessing data is a purely electronic process, eliminating the mechanical delays of an HDD. This allows for near-instantaneous access times.
Advantages:
- Blazing Speed: This is the SSD’s defining feature. Boot times, application launches, and file transfers are orders of magnitude faster.
- Durability: With no moving parts, SSDs are highly resistant to shock, vibration, and physical wear and tear, making them ideal for laptops.
- Silent Operation: The absence of moving parts means completely silent operation.
- Power Efficiency: SSDs consume less power, which can lead to longer battery life in laptops and lower energy costs in data centers.
- Heat: They generate significantly less heat than HDDs.
Disadvantages:
- Cost per Gigabyte: SSDs are more expensive than HDDs for the same capacity, though the gap continues to narrow.
- Long-Term Storage: An SSD that is left unpowered for extended periods (years) can potentially lose data, though this is rarely a concern for active drives.
Ideal For: Operating system drives, primary application drives, gaming, high-performance workstations, and any situation where speed and responsiveness are critical.
How to Choose the Right Internal Hard Drive
Selecting the right Internal Hard Drive is about balancing your needs, budget, and system compatibility. Ask yourself these questions:
What is my primary use case?
- OS and Primary Drive: An SSD is non-negotiable. Even a SATA SSD is a life-changing upgrade from an HDD. For the best experience, an NVMe SSD is ideal.
- Gaming: Modern games benefit hugely from fast storage, reducing load times. A 1TB or 2TB NVMe SSD is the gamer’s choice.
- Mass Media Storage: For photos, videos, music, and game libraries, a high-capacity HDD provides the most cost-effective solution.
- Professional Workloads (Video Editing, 3D Rendering): Requires a combination of a fast NVMe SSD for active projects and scratch disks, and large HDDs for archiving completed projects.
The Future of Internal Storage
The evolution of the Internal Hard Drive is far from over. Several emerging technologies are poised to shape the future of Computer Hardware storage:
- QLC NAND and Beyond: Quad-Level Cell (QLC) NAND flash packs even more data into each cell, driving SSD capacities higher and costs lower, though often with a trade-off in endurance and speed. PLC (Penta-Level Cell) is the next step.
- NVMe over PCIe 5.0 and 6.0: The next generations of the PCIe interface double the bandwidth again, with drives already hitting the market with sequential read speeds exceeding 12,000 MB/s and beyond.
- HAMR and MAMR: For HDDs, new technologies like Heat-Assisted Magnetic Recording (HAMR) and Microwave-Assisted Magnetic Recording (MAMR) are enabling continued increases in platter density, pushing HDD capacities to 30TB, 40TB, and beyond for cold storage in data centers.
- Computational Storage: This emerging concept moves processing power directly onto the storage drive itself, allowing it to perform data-related tasks without burdening the CPU, potentially revolutionizing data center efficiency.
Conclusion: Making an Informed Choice
The humble Internal Hard Drive has undergone a revolution, transforming from a slow, mechanical device into a lightning-fast electronic marvel. Today, the choice isn’t about whether to get an SSD, but what kind of SSD to get for your primary storage, and what size HDD to pair it with for your bulk data needs. Understanding the differences between HDD and SSD, the nuances of form factors like M.2, and the critical importance of interfaces like SATA and NVMe empowers you to build or upgrade a system that is perfectly tailored to your requirements. Whether you’re a casual user, a hardcore gamer, or an IT Hardware professional managing an enterprise fleet, investing in the right storage is investing in the overall performance and satisfaction of your computing experience. Choose wisely, and never forget to back up your data.
Art /Entertainment
5 Best Video Editing Tips for Beginners
Introduction
Video editing is one of the most powerful skills you can learn today. Whether you’re making videos for YouTube, Instagram, TikTok, or even professional projects, editing can transform raw footage into a story that captures attention. But if you’re just starting out, the editing process might feel overwhelming—different tools, timelines, cuts, effects, and hundreds of features you don’t yet understand.
The good news is, you don’t need to know everything at once. By following a few simple tips and building good habits early, you’ll save time, reduce frustration, and create content that looks polished and professional. In this post, we’ll explore the 5 best video editing tips for beginners that will help you get started the right way.
Top 5 Best Video Editing Tips for Beginners
Image by: Yandex.com
1. Keep It Simple and Focus on the Story
As a beginner, it’s tempting to use every transition, filter, and effect available in your editing software. While flashy edits might look fun at first, they can actually distract viewers from your main content. Remember, the best videos are those that tell a clear and engaging story.
Start with the basics: simple cuts, clean transitions, and clear audio. Ask yourself—does this edit make the story better, or is it just “extra”? Once you’re confident with the essentials, you can gradually add effects that enhance rather than overwhelm your video.
Pro Tip: Watch professional creators you admire. Notice how they often use very few transitions but still manage to keep the video interesting with pacing, storytelling, and sound.
2. Learn and Use Keyboard Shortcuts
If you want to edit faster and more efficiently, keyboard shortcuts are your best friend. Every editing program—from DaVinci Resolve to CapCut, Final Cut Pro, or Premiere Pro—comes with built-in hotkeys that speed up your workflow.
Instead of dragging your mouse to cut or move clips, you can use shortcuts like:
- Blade tool (Cut): Ctrl + B (Resolve)
- Ripple delete: Shift + Delete
- Undo/Redo: Ctrl + Z / Ctrl + Shift + Z
The more you practice with shortcuts, the less time you’ll waste on repetitive tasks. Beginners often find editing slow not because they lack creativity, but because they spend too much time clicking through menus. Shortcuts solve that problem.
Pro Tip: Print out a shortcut guide for your editing software and keep it beside your desk until you’ve memorized the keys.
3. Stay Organized with Your Files and Timeline
Organization is an underrated editing skill. When you’re dealing with dozens of video clips, music tracks, and graphics, things can get messy fast. If you don’t stay organized, you’ll waste hours searching for the right file.
Here’s how you can organize better:
- Folder structure: Keep your raw footage, music, sound effects, and graphics in separate folders before importing.
- Timeline labeling: Color-code tracks for video, audio, and effects.
- Bins in software: Most programs let you create bins (folders) inside the project to group related files.
By staying organized, your editing process becomes faster and much less stressful.
4. Cut Out the Fluff to Keep Viewers Engaged
Attention spans are shorter than ever, especially on platforms like TikTok and Instagram. Even on YouTube, viewers decide within the first 10–20 seconds whether they’ll keep watching. That’s why trimming unnecessary parts of your video is essential.
Remove awkward pauses, filler words (“um,” “uh”), or sections where nothing is happening. Every second of your video should add value—either by telling the story, teaching something, or entertaining.
Think of it like cooking: you want to remove all the unnecessary ingredients and keep only what makes the dish tasty.
Pro Tip: After finishing your first cut, watch it as if you were the audience. If a part feels boring or slow, cut it out.
5. Use Music and Sound to Elevate Your Video
One of the fastest ways to make your videos feel more professional is by adding the right background music and sound effects. Good audio sets the tone and helps your content stand out—even more than flashy visuals.
- Background music: Choose tracks that match the mood of your video (energetic, calm, inspiring).
- Sound effects: Subtle clicks, swipes, or whooshes can make transitions smoother and more engaging.
- Volume balance: Don’t let music overpower dialogue. Keep your voice clear and easy to hear.
If you’re using DaVinci Resolve, explore the Fairlight tab—it’s packed with tools to mix and balance audio like a pro.
Conclusion
Mastering video editing can take time, but with these simple tips, you’ll be on your way to creating high-quality videos in no time. By starting with a clear vision, trimming unnecessary footage, using transitions wisely, adding music and sound effects, and enhancing your footage with color correction, you’ll transform raw clips into polished, engaging content that grabs your audience’s attention.
As a beginner, it’s essential to practice and experiment with different editing techniques. Don’t worry about making everything perfect right away—editing is a skill that improves with each project. Keep learning, stay creative, and soon you’ll be editing videos like a pro.
Technology
From Contact List to Central Nervous System
Introduction
In the fast-paced business world, your data is the lifeblood of your company. But if that data is trapped in disconnected spreadsheets or a rigid, off-the-shelf CRM, your business is operating in the dark. A generic CRM is just a contact list; it can’t process, connect, or react to the signals of your business. To truly thrive, you need a custom-built solution that acts as your company’s central nervous system, connecting every function and giving you a complete, real-time picture of your operations.
A specialized crm development company understands that your business is a living, breathing entity. They don’t just sell you software; they provide dedicated crm software development services to build a system that connects sales, marketing, and customer support into a single, cohesive network. By providing custom crm development company expertise, they can build the intelligent platform your business needs to grow.
The Disconnected System: Why Generic CRMs Fail
A one-size-fits-all CRM can feel like a good option initially, but its limitations quickly become apparent. Instead of centralizing your operations, it often creates more problems than it solves.
- Fragmented Information: Your sales team’s data lives in one place, while your marketing team’s campaign analytics are in another. Customer service records are often kept separately. This lack of connection leads to a fragmented view of the customer and a frustrating experience for both your employees and clients.
>It creates data silos, which are not only inefficient but also a major security risk, as data from different departments is not properly governed. - Manual Processes & Delays: A generic system can’t be customized to automate your unique workflows. This forces your team to rely on manual data entry and inefficient workarounds, which leads to delays, human error, and a significant drain on productivity.
>Instead of the system working for your team, your team is forced to work for the system, leading to low user adoption and a poor return on your software investment. - Lack of Strategic Insight: A basic CRM can show you a list of contacts, but it can’t tell you which customers are most likely to churn, or which leads are ready to convert. Its reporting capabilities are often limited to basic metrics, lacking the intelligence to provide the strategic insights you need to make informed business decisions. Without custom data dashboards, your leadership team may be making critical decisions based on incomplete or outdated information.
- Security and Compliance Risks: Off-the-shelf solutions can present a security risk if they are not properly configured or if a user accidentally exports sensitive data. A custom CRM can be built with enterprise-grade security protocols tailored to your industry’s compliance regulations, ensuring your data is protected from internal and external threats.
Building the Central Nervous System with CRM Software Solutions
To achieve true operational harmony, you need a solution built for your business. A professional crm software development company can design and implement a system that connects all your departments and empowers your teams with unified information and powerful automation.
1. The Power of CRM Software Development
Your custom CRM is the core of your digital operations. We work with you to build a system that:
- Integrates All Your Data: We connect your CRM to your marketing automation tools, ERPs, and customer support systems, providing a single, comprehensive view of every customer.
>This ensures every team member has the information they need to provide a seamless customer experience, eliminating the need to jump between multiple applications to find a single piece of information. - Automates Communication: The system can automatically route leads to the right sales rep, send personalized emails based on user behavior, and provide real-time updates on customer inquiries.
>This level of communication ensures every part of your business is in perfect sync, freeing up your team to focus on building relationships. - Provides Actionable Intelligence: A custom solution can leverage AI to analyze vast amounts of data, identifying trends, forecasting sales, and providing predictive insights.
lass=”yoast-text-mark” />>This turns your data into a powerful tool for strategic decision-making, allowing you to anticipate customer needs and get ahead of the competition.
2. The ROI of a Custom-Built CRM
While a custom CRM requires an initial investment, the long-term return is undeniable. Studies show that for every dollar spent on a CRM, companies see an average return of $8.71. This ROI comes from:
- Increased Sales Productivity: By automating manual tasks like data entry and lead assignment, a custom CRM can save your sales team countless hours each week, allowing them to focus on closing deals.
- Improved Customer Retention: A unified view of the customer enables your support team to provide more personalized and efficient service, leading to higher customer satisfaction and loyalty.
- Reduced Operational Costs: By streamlining workflows and eliminating manual errors, you can significantly reduce labor costs and improve overall efficiency across your organization.
3. The Custom CRM Development Journey
A successful crm software development project is a partnership. A top crm development company follows a proven methodology to ensure the final product exceeds expectations.
- Discovery & Strategy: We begin with a deep dive into your existing workflows, pain points, and business goals. This is where we act as a consultant to understand the problem before we ever propose a solution.
- Solution Design: Based on the discovery phase, our experts create a detailed blueprint for the system, including a full architecture, wireframes, and user experience (UX) flows. We ensure the solution is intuitive and a pleasure to use for your team.
- Development & Testing: Our engineers build the system in agile sprints, allowing for continuous feedback and adjustments.
- Deployment & Support: Once the solution is ready, we handle the entire deployment process, including data migration and user training. Our partnership continues long after launch with ongoing maintenance and support to ensure your system is always running at peak performance.
A leading crm company understands that the goal is not just to manage data but to make your entire business smarter and more responsive. Ready to invest in your business’s future? Speak with a custom software developer today to explore our custom software solutions and services. For a personalized consultation on custom CRM development for your business, contact us today!
Conclusion
Your digital contact list is more than just a list of names—it is the central nervous system of your social world. Each interaction, whether it’s a phone call, text message, or social media post, has the potential to shape your mood, thoughts, and actions. By curating your contacts and being mindful of who you connect with, you can ensure that your digital network supports a healthier, happier life. Just as the brain sends signals to the body, your contact list sends signals to your mind, guiding you toward the people and experiences that shape your reality. So, take control of your connections, and let them work for you, not against you.
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