Technology Explained
Emerging Influencer Marketing Trends in 2025
In the rapidly evolving digital landscape of 2025, the role of influencers has transcended beyond mere product placement to become a multifaceted force in marketing, brand building, and consumer engagement. As brands navigate this complex ecosystem, understanding the expanded role of influencers is crucial for leveraging their full potential.
The Evolution of Influencer Marketing
Influencer marketing has come a long way from its early days when it was primarily about celebrities endorsing products. Today, influencers range from mega-celebrities to micro and nano-influencers, each with their unique niche and dedicated following. This diversification allows brands to target specific demographics with precision.
From Product Placement to Brand Ambassadorship
Initially, influencers were mainly used for product placement—posting pictures or videos with a product in hand. However, in 2025, this strategy has evolved. Influencers are now brand ambassadors who embody the brand’s values, ethos, and lifestyle. This deeper connection helps in creating authentic content that resonates more effectively with their audience.
For example, fitness influencers are not just showcasing gym equipment; they are promoting an entire lifestyle of health and wellness, often incorporating multiple brands that align with their personal brand. This holistic approach builds a more genuine relationship with their followers, making the product placement feel less like an advertisement and more like a recommendation from a trusted friend.
The Power of Authenticity
One of the key reasons why influencers have become so effective is their ability to create authentic content. Unlike traditional advertisements, which can often feel forced and impersonal, influencers share their personal experiences, making their endorsements more relatable and trustworthy.
User-Generated Content and Community Building
In 2025, the trend of user-generated content (UGC) has gained significant traction. Influencers encourage their followers to create content around a brand, fostering a sense of community and engagement. This not only amplifies the brand’s reach but also generates a wealth of authentic content that can be repurposed across various marketing channels.
For instance, a beauty influencer might launch a challenge encouraging followers to create makeup looks using a particular brand’s products. The resulting UGC serves as powerful social proof, as potential customers see real people using and enjoying the products.

Image by: Yandex.com
Data-Driven Strategies
With advancements in technology and analytics, influencer marketing has become more data-driven in 2025. Brands can now track the performance of influencer campaigns with greater accuracy, measuring metrics such as engagement rates, conversion rates, and return on investment (ROI).
AI and Predictive Analytics
Artificial Intelligence (AI) and predictive analytics play a significant role in identifying the right influencers for a brand. These technologies analyze vast amounts of data to predict which influencers will deliver the best results based on factors like audience demographics, engagement history, and content style.
By leveraging these insights, brands can make more informed decisions, ensuring that their influencer partnerships are not only effective but also aligned with their overall marketing strategy.
The Rise of Long-Term Partnerships
Another notable trend in 2025 is the shift towards long-term partnerships between brands and influencers. Instead of one-off campaigns, brands are investing in ongoing collaborations that allow for deeper storytelling and more sustained engagement.
Building Brand Loyalty
Long-term partnerships enable influencers to integrate a brand more seamlessly into their content, creating a more authentic and consistent narrative. This helps in building brand loyalty, as followers are more likely to trust a brand that their favorite influencer has been consistently endorsing over time.
For example, a travel influencer might work with a particular airline over several months, sharing various aspects of their travel experiences. This ongoing relationship not only keeps the brand top-of-mind for their audience but also reinforces the influencer’s genuine endorsement.
The Importance of Diversity and Inclusion
In 2025, diversity and inclusion have become paramount in influencer marketing. Brands are increasingly recognizing the importance of representing a wide range of voices and perspectives in their campaigns.
Reaching a Broader Audience
By collaborating with influencers from diverse backgrounds, brands can reach a broader and more varied audience. This not only enhances the brand’s image but also fosters a sense of inclusivity and representation.
For instance, a fashion brand might partner with influencers of different sizes, ethnicities, and genders to showcase the versatility and inclusivity of their clothing line. This approach resonates with a wider audience, making the brand more relatable and appealing.
The Ethical Considerations
As influencer marketing continues to grow, so do the ethical considerations surrounding it. Transparency and authenticity are more important than ever, with audiences becoming increasingly savvy and skeptical of disingenuous endorsements.
Disclosure and Transparency
In 2025, regulatory bodies are placing greater emphasis on disclosure and transparency in influencer marketing. Influencers are required to clearly disclose any paid partnerships, ensuring that their followers are aware of the commercial nature of their endorsements.
This transparency not only builds trust with the audience but also protects the brand and influencer from potential backlash. Brands must ensure that their influencer partners adhere to these guidelines, maintaining ethical standards in their marketing efforts.
The Future of Influencer Marketing
Looking ahead, the role of influencers is set to continue evolving, driven by technological advancements and changing consumer behaviors. Virtual influencers, augmented reality (AR), and the metaverse are just a few of the innovations poised to shape the future of influencer marketing.
Virtual Influencers and AR
Virtual influencers—computer-generated characters with their own social media profiles—are gaining popularity. These digital personas offer brands a unique way to engage with audiences, blending the lines between reality and virtual experiences.
Similarly, AR is being used to create immersive and interactive experiences. For example, an influencer might use AR to showcase how a piece of furniture would look in their home, providing a more engaging and realistic demonstration for their followers.
The Metaverse
The metaverse—a collective virtual shared space—is another frontier for influencer marketing. As more people spend time in virtual environments, influencers will play a crucial role in shaping these digital spaces, creating new opportunities for brands to connect with consumers in innovative ways.
Conclusion
In 2025, the role of influencers has expanded far beyond simple product placement. They are now integral to brand storytelling, community building, and creating authentic, engaging content. By understanding and leveraging these evolving dynamics, brands can harness the full power of influencer marketing to connect with their audiences in meaningful and impactful ways. As technology continues to advance and consumer behaviors shift, the future of influencer marketing promises to be an exciting and dynamic landscape.
Costumer Services
SBCGlobal Email Not Receiving Emails: A Comprehensive Guide
Introduction
If you’re facing problems with SBCGlobal email not receiving emails, you’re not alone. Many users experience email delivery issues caused by server settings, outdated configurations, or account security errors. This guide will walk you through why your SBCGlobal email might not be receiving messages, how to fix it step-by-step, and when to contact professional suppor for advanced troubleshooting.
What Is SBCGlobal Email?
SBCGlobal.net is a legacy email service originally provided by Southwestern Bell Corporation, which later merged with AT&T. Even though new SBCGlobal accounts are no longer being created, millions of users still access their SBCGlobal email through AT&T’s Yahoo Mail platform.
However, because SBCGlobal operates on older infrastructure and server settings, users sometimes experience email syncing, login, or receiving issues especially when using third-party apps or outdated settings.

Common Reasons SBCGlobal Email Is Not Receiving Emails
Before you start troubleshooting, it’s important to identify what might be causing the issue. Below are the most frequent culprits behind SBCGlobal email receiving problems:
- Incorrect Email Settings: If your incoming (IMAP/POP3) or outgoing (SMTP) settings are incorrect, emails won’t load properly.
- Server Outages: Temporary outages or server maintenance by AT&T or Yahoo may interrupt incoming mail delivery.
- Storage Limit Reached: When your mailbox exceeds its storage limit, new emails are automatically rejected.
- Spam or Filter Rules: Overly strict filters or incorrect spam settings might send legitimate emails to the Junk or Trash folder.
- Browser Cache or App Glitches: Cached data and outdated email apps can disrupt syncing or message retrieval.
- Blocked Senders or Blacklisted IPs: Accidentally blocking a sender or being on a spam blacklist may prevent messages from reaching your inbox.
- Security or Account Lock Issues: Suspicious login attempts or password errors can cause temporary account restrictions.
Step-by-Step Solutions to Fix SBCGlobal Email Not Receiving Emails
Let’s go through a series of troubleshooting steps to help you restore your email flow. You can perform these solutions on both desktop and mobile platforms.
1. Check SBCGlobal Email Server Status
- Sometimes, the issue isn’t on your end.
- Go to Downdetector or AT&T’s official website to see if SBCGlobal or AT&T Mail is down.
If there’s an outage, you’ll need to wait until the service is restored.
2. Verify Your Internet Connection
Ensure your device has a stable and fast internet connection. Poor connectivity can stop your email client from syncing or fetching new messages.
3. Update Incoming and Outgoing Mail Server Settings
Outdated or incorrect settings are the most common reason SBCGlobal email stops receiving messages. Here are the correct configurations:
Common Reasons SBCGlobal Email Is Not Receiving Emails
Before you start troubleshooting, it’s important to identify what might be causing the issue. Below are the most frequent culprits behind SBCGlobal email receiving problems:
- Incorrect Email Settings: If your incoming (IMAP/POP3) or outgoing (SMTP) settings are incorrect, emails won’t load properly.
- Server Outages: Temporary outages or server maintenance by AT&T or Yahoo may interrupt incoming mail delivery.
- Storage Limit Reached: When your mailbox exceeds its storage limit, new emails are automatically rejected.
- Spam or Filter Rules: Overly strict filters or incorrect spam settings might send legitimate emails to the Junk or Trash folder.
- Browser Cache or App Glitches: Cached data and outdated email apps can disrupt syncing or message retrieval.
- Blocked Senders or Blacklisted IPs: Accidentally blocking a sender or being on a spam blacklist may prevent messages from reaching your inbox.
- Security or Account Lock Issues: Suspicious login attempts or password errors can cause temporary account restrictions.
Step-by-Step Solutions to Fix SBCGlobal Email Not Receiving Emails
Let’s go through a series of troubleshooting steps to help you restore your email flow. You can perform these solutions on both desktop and mobile platforms.
1. Check SBCGlobal Email Server Status
- Sometimes, the issue isn’t on your end.
- Go to Downdetector or AT&T’s official website to see if SBCGlobal or AT&T Mail is down.
If there’s an outage, you’ll need to wait until the service is restored.
2. Verify Your Internet Connection
Ensure your device has a stable and fast internet connection. Poor connectivity can stop your email client from syncing or fetching new messages.
3. Update Incoming and Outgoing Mail Server Settings
Outdated or incorrect settings are the most common reason SBCGlobal email stops receiving messages. Here are the correct configurations:
- Server:
imap.mail.att.net - Port: 993
- Encryption: SSL
- Username: Your full SBCGlobal email address
- Password: Your email password
Outgoing Mail (SMTP) Server:
- Server:
smtp.mail.att.net - Port: 465 or 587
- Encryption: SSL/TLS
- Requires Authentication: Yes
If you’re using POP3, use:
- Incoming server:
inbound.att.net, Port 995 (SSL required) - Outgoing server:
outbound.att.net, Port 465 (SSL required)
Double-check these settings in your email client (Outlook, Apple Mail, Thunderbird, etc.) to make sure they match.
4. Review Spam and Junk Folder
- Sometimes, legitimate emails end up in the Spam or Junk folder. Open these folders and mark any wrongly filtered emails as “Not Spam.”
- Also, check your Filters and Blocked Addresses under email settings to ensure no important addresses are being redirected or blocked.
5. Clear Browser Cache or Update Your App
If you access SBCGlobal email through a browser:
- Clear your cache, cookies, and browsing history.
- Try opening email in incognito/private mode to rule out extensions or ad blockers causing problems.
If you use the Yahoo Mail App or Outlook, ensure the app is updated to the latest version. Outdated apps may not sync with the latest server configurations.
6. Check Mailbox Storage Limit
- SBCGlobal email accounts have a maximum storage quota.
- Delete unnecessary emails from your inbox, sent, and trash folders.
- After clearing space, refresh your inbox or restart your email client — new emails should start appearing.
7. Reset or Re-Add Your SBCGlobal Account
- If none of the above methods work, try removing your SBCGlobal account from your email client and re-adding it with the correct settings.
- This refreshes the connection and often resolves syncing or server timeout issues.
8. Reset Your Password
If you suspect your account might have been compromised or temporarily locked, resetting your password is a smart step.
- Visit the AT&T Password Reset page.
- Follow the on-screen steps to verify your identity.
- Set a strong, unique password and re-login to your email account.
9. Disable Security Software Temporarily
- Firewall or antivirus software can sometimes block email servers.
- Temporarily disable them (only if you’re confident about your network security) and check if you start receiving emails again.
10. Contact SBCGlobal Email Support
- If you’ve followed all the steps and your SBCGlobal email is still not receiving messages, the issue might be server-side or linked to account configuration.
- In that case, it’s best to contact SBCGlobal email support for expert help.
You can reach certified technicians.
They can assist with:
- Account recovery and login errors
- Server synchronization issues
- Email migration or backup
- Advanced spam and security settings
Having professional help ensures your account is restored quickly without losing any important messages or data.
Tips to Prevent Future SBCGlobal Email Problems
- Update Passwords Regularly: Keep your email account secure and avoid login lockouts.
- Use a Reliable Email App: Apps like Outlook or Apple Mail handle IMAP connections more efficiently.
- Backup Emails Periodically: Regular backups protect your messages from unexpected sync failures.
- Keep Storage Under Control: Delete old attachments and large files frequently.
- Monitor Account Activity: Check for unusual login attempts from unknown locations.
Final Thoughts
Facing issues like SBCGlobal email not receiving emails can be frustrating, especially when you rely on your email for important communications. However, most problems can be resolved by verifying server settings, clearing browser cache, managing storage, or resetting passwords.
If you continue to face challenges, don’t hesitate to reach out to expert SBCGlobal email support for personalized assistance. A few minutes of professional troubleshooting can save hours of frustration and get your SBCGlobalemail running smoothly again.
Development
Enhancing Mapping Accuracy with LiDAR Ground Control Targets
How Do LiDAR Ground Control Targets Work?
LiDAR technology uses laser pulses to scan the ground and capture a wide range of data, including elevation, shape, and distance. However, the data collected by LiDAR sensors needs to be aligned with real-world coordinates to ensure its accuracy. This is where LiDAR ground control targets come in.
Georeferencing LiDAR Data
When LiDAR sensors capture data, they record it as a point cloud, an array of data points representing the Earth’s surface. To make sense of these data points, surveyors need to assign them precise coordinates. Ground control targets provide reference points, allowing surveyors to georeference point cloud data and ensure that LiDAR data aligns with existing maps and models.
By placing LiDAR ground control targets at specific locations on the survey site, surveyors can perform adjustments to correct discrepancies in the data caused by factors such as sensor calibration, flight altitude, or atmospheric conditions.
Why Are LiDAR Ground Control Targets Essential for Accurate Mapping?
LiDAR technology is incredibly powerful, but the accuracy of the data depends largely on the quality of the ground control points used. Here are the key reasons why LiDAR ground control targets are essential for obtaining precise mapping results:
1. Improved Geospatial Accuracy
Without ground control targets, LiDAR data is essentially “floating” in space, meaning its position isn’t aligned with real-world coordinates. This can lead to errors and inaccuracies in the final map or model. By placing LiDAR ground control targets at known geographic coordinates, surveyors can calibrate the LiDAR data and improve its geospatial accuracy.
For large projects or those involving multiple data sources, ensuring that LiDAR data is properly georeferenced is critical. Ground control targets help ensure the survey data integrates seamlessly with other geographic information systems (GIS) or mapping platforms.
2. Reduction of Measurement Errors
LiDAR ground control targets help mitigate errors caused by various factors, such as:
- Sensor misalignment: Minor inaccuracies in the LiDAR sensor’s position or angle can cause discrepancies in the data.
- Aircraft or drone movement can slightly distort the sensor’s collected data.
- Environmental conditions: Weather, temperature, and atmospheric pressure can all affect the LiDAR signal.
By using ground control targets, surveyors can compensate for these errors, leading to more precise and reliable data.
3. Support for Large-Scale Projects
For larger mapping projects, multiple LiDAR scans might be conducted from different flight paths or at different times. Ground control targets serve as common reference points, ensuring that all collected data can be merged into a single coherent model. This is particularly useful for projects involving vast areas like forests, mountain ranges, or large urban developments.
How to Choose the Right LiDAR Ground Control Targets
Choosing the right LiDAR ground control targets depends on several factors, including the project’s size, the terrain, and the required accuracy. Here are some things to consider:
Size and Visibility
The size of the target should be large enough to be easily detectable by the LiDAR sensor from the air. Targets that are too small or poorly placed can lead to inaccurate data or missed targets.
Material and Durability
Ground control targets must have enough durability to withstand weather conditions and remain stable throughout the surveying process. Surveyors often use reflective materials to ensure that the LiDAR sensor can clearly detect the target, even from a distance.
Geospatial Accuracy
For high-accuracy projects, surveyors must place ground control targets at precise, known locations with accurate geospatial coordinates. They should use a GPS or GNSS system to measure and mark the exact position of the targets.
Conclusion
LiDAR ground control targets play a pivotal role in ensuring the accuracy of aerial surveys and LiDAR mapping projects. By providing precise reference points for geo referencing and adjusting LiDAR data, these targets reduce errors and improve the overall quality of the final model. Whether you’re working on a small-scale project or a large-scale survey, integrating ground control targets into your LiDAR workflow is essential for achieving high-precision results.
The right ground control targets, when placed correctly and properly measured, can make the difference between reliable, actionable data and inaccurate measurements that undermine the entire survey.
By understanding the importance of these targets and how they function in the context of LiDAR surveys, you’ll be better prepared to tackle projects that demand accuracy and precision.
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