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TikTok’s Ambitious Expansion: Navigating Setbacks, Aims for $20 Billion Commerce Business

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Introduction

TikTok, the popular social media platform known for its viral short-form videos, is setting its sights on a new frontier: the commerce business. Despite facing setbacks and obstacles, TikTok remains determined to establish a $20 billion commerce empire. In this article, we delve into TikTok’s ambitious expansion plans, its efforts to navigate challenges, and the potential impact on the digital commerce landscape.

Overcoming Setbacks

TikTok’s journey into the commerce realm has not been without its fair share of setbacks. Regulatory challenges, privacy concerns, and intense competition have posed obstacles along the way. However, TikTok has shown resilience, adapting its strategies and strengthening its infrastructure to address these issues and forge ahead.

Capitalizing on User Engagement

One of TikTok’s greatest strengths lies in its vast and highly engaged user base. With millions of users spending significant time on the platform, TikTok aims to leverage this captive audience to drive commerce initiatives. By seamlessly integrating commerce features and offering innovative shopping experiences, TikTok seeks to capitalize on user engagement and transform it into substantial revenue streams.

The Rise of Social Commerce

TikTok’s expansion plans align with the global rise of social commerce, where social media platforms merge with e-commerce to create a seamless shopping experience. By combining entertainment, user-generated content, and commerce functionalities, TikTok aims to tap into the growing trend of consumers seeking more interactive and personalized shopping experiences.

Building a Thriving Marketplace

TikTok envisions creating a thriving marketplace where brands, retailers, and creators can connect directly with users. By facilitating collaborations, influencer marketing, and product discovery, TikTok aims to build an ecosystem that benefits all stakeholders. This approach not only allows businesses to reach a wider audience but also provides creators with new opportunities for monetization.

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Fostering Trust and Safety

As TikTok expands into the commerce space, ensuring trust and safety for its users becomes paramount. The company is investing in robust measures to protect user data, combat counterfeit products, and create a secure environment for transactions. By prioritizing user trust, TikTok aims to establish itself as a reliable and reputable platform for commerce activities.

Opportunities and Challenges Ahead

While TikTok’s foray into commerce presents significant opportunities, it also poses challenges. Rival platforms, changing consumer behaviors, and evolving regulatory landscapes require TikTok to stay agile and innovative. By adapting to market trends, nurturing partnerships, and continuously enhancing its platform, TikTok aims to stay ahead of the competition and position itself as a leader in the commerce space.

Conclusion

TikTok’s ambitious expansion into the commerce business represents a significant step in the platform’s evolution. Despite facing setbacks, the company remains committed to building a thriving commerce ecosystem. With its engaged user base, TikTok has the potential to reshape the digital commerce landscape and unlock new possibilities for brands, retailers, creators, and consumers alike.


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Why Does Ghostwriting Shape the Voices We Never See?

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By Bella Margaret

Introduction

Most of the powerful memories, political speeches, and thoughtful columns are written by people who never had a chance to present their opinion across, so they write for other people to seize the opportunity, even when they don’t get the credit. This is what ghostwriting is all about; where someone else writes for you, making a powerful yet invisible presence. You might not know that, but some of the best authors have also used a ghostwriting service to complete their ideas in a coherent form. 

Just like students take the best thesis editing service to refine and complete their projects, similarly, people from different spheres of life hire ghostwriters to voice their stories in a composed manner. This unseen work decides the career of leaders, celebrities, business icons, and even intellectual influencers. The question is not whether ghostwriting matters; it is how it continues to shape voices we never actually hear.

The Invisible Architects of Words

Ghostwriters are architects of words. They build narratives, organize complex ideas, and shape rough concepts into something that sounds believable to the accredited author or speaker. From politicians to CEOs, everyone takes professional ghostwriting services to capture their audience and persuade them towards their viewpoint.

Ghostwriting is not confined to one field; rather, there is ghostwriting for authors, filmmakers, or even politicians. Ghostwriters become a part of the background while copying another person’s voice and style of speaking. The real job of a ghostwriter is to capture the voice of the public figure without reflecting their voice. 

Why People Hire Ghostwriters?

Did you know that 60% of nonfiction books that are produced by public figures involve the assistance of ghostwriters? Why is that so? Well! The reasons people hire ghostwriters are mentioned below:

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  • Time limitations: Busy professionals, politicians, and celebrities do not have the time to produce polished pieces of writing. Besides, most academic tasks nowadays involve dense research (bestassignmentwriter.uk, 2022) along with timely submission, which makes them go for external support.
  • Writing ability: Even though people might be great at their area or field, but they might not be good writers for their experiences to come alive. 
  • Clarity and conciseness: Ghostwriters ensure the final product is appealing to the targeted readers.
  • Marketability: A book or speech does not simply need to be accurate but also captivating enough to be interesting to readers or listeners.

Ghostwriting in Books and Publishing

The world of literature is filled with novels written by ghostwriters. Celebrities, sportsmen, and business leaders have autobiographies that are considered to be the best ones. A large number of them would not have been written if there were no ghostwriters.

A sports star might have an interesting story to share, but in a rough form, which is refined by the ghostwriter while adding depth and emotional factor. The book might sound boring without this support. This is not deception but collaboration, as the public star brings vision, the ghostwriter brings expression.

Publishing companies also like hiring ghostwriters because they understand deadlines will be met and a marketable product will be produced. It is such a delicate balance between creativity and practicality that keeps the business flowing smoothly.

Shaping Public Voices in Politics

Politics is the field in which ghostwriting has the most obvious but hidden part. Speeches that inspire millions of individuals were written with the help of professional writers. Even though not everything is ghostwritten, but the leaders don’t write every word themselves.

Political ghostwriting shapes national history. Whatever your leader says can become a part of history, shape opinions, and result in policy-making.  In this case, the ghostwriter’s work is not just verbal; it is also political. They must understand public opinion, cultural references, and political figures.

Ghostwriting in Business and Academia

Outside of speeches and books, ghostwriting also impacts areas in which credibility and authority are most important. In business, papers and company reports are polished or even written as a whole by ghostwriters. Executives do sign them, but there are experts behind the scenes who ensure everything is professional, understandable, and consistent with the brand.

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The subject is more controversial in educational institutes. Plagiarism and ghostwriting are undermining the integrity of university degrees to an extent not seen before (Singh & Remenyi, 2016). Some students hire ghostwriters to create their essays or dissertations. Ghostwriting in scholarship involves helping professors write articles, research summaries, or provide applications. In these cases, ghostwriters help place ideas in clearer language that is easily readable by more people.

The Ethical Debate

Ghostwriting is also an issue of honesty and integrity. So, if it is ghostwritten, is it the writing of the original author? Some argue that ghostwriting hides the true source of ideas and gives credit where credit is not deserving.

However, some people have the opinion that ghostwriting is not stealing but cooperation. The idea, insight, and opinion belong to the credited individual; the delivery comes from the ghostwriter. 

How Ghostwriting Adds to The Story?

Ghostwriting not only refines but also actually influences the way stories are told. These are some ways it influences voices:

  • Tone and readability: Ghostwriters rewrite dense or technical content to produce a conversational tone.
  • Consistency: They maintain the style of a public figure consistent in books, speeches, and columns.
  • Depth of feeling: Ghostwriters are able to bring out personal observations that are beyond the speaker’s notice or hard for the speaker to put into words.
  • Cultural relevance: Professional ghostwriters include allusions, metaphors, and anecdotes that are familiar to today’s audiences. Even though they remain invisible, they still get to shape culture in positive ways by presenting new stories in an engaging manner through a public figure’s eyes. 

Conclusion

Ghostwriting is a business that is flourishing despite being unseen. It influences the words we hear, but you are never going to find the ones who write them. Ghostwriters can be said as mind translators who put your ideas into words, then it be political speeches that reshape destiny to memoirs that reach millions. They deliver sense, emotional resonance, and cultural background, which are the main things that allow stories and ideas to cross boundaries. There are many controversies around it as well, as some consider it deception, while others call it collaboration. Their writing speaks for the ones who cannot write and keeps their wisdom from silence. 

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How to Learn Programming Languages from Social Media?

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By Willow Penelope

How to Learn programming languages from social media?

Introduction

The era of digitalization has tremendously changed the way we refer to knowledge and acquire skills. One of the biggest advantages of these social media platforms is a wide range of learning resources with immediate delivery and engagement. It has become a powerful resource for individuals interested in becoming developers who are able to learn languages at their own pace from social media.

Resources: YouTube, Twitter, Reddit, Instagram, and TikTok offer a treasure chest of where you can find tutorials, community support, and how-to guides from the best in the business. With the help of these resources, you can learn some basic skills of programming, which will be a great start and later pave the way for your career in various fields, such as web design solutions or even lead to your Burlington web design services business venture.

How Social Media Can Be Used as an Educational Tool

When it comes to quick learning, in my opinion, short informative videos are the cherry on top. One of the biggest pros to learn programming languages on social media is that you can consume small pieces of content that break up your day. This is perfect for bite-sized tutorials, where something like TikTok or Instagram can be used to make short 10-60 second videos covering a specific topic, such as basic programming concepts, all the way up to more advanced web development techniques. It will allow you to follow creators whose field of expertise is computer science, so you can learn lessons on complex subjects in small, bite-sized.

For example, if you want to learn how to provide web design services, you have 60-second videos on HTML, CSS, and JavaScript. You may want to check our these short video tutorials to begin learning how to code aged 5-12, making it a fun and engaging process of getting the fundamentals in coding covered.

International development community access

It brings learners from all over the world, connects them through social media platforms where you could join programming communities and gain knowledge and experiences. Twitter, Reddit or Facebook groups where developers can openly ask questions, share snippets and talk about problems they face as part of learning. If you enter these communities, you can talk with professionals who know what they are doing and ask about advice on the best ways to do responsive design or what is popping up every now and then in web design solutions.

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Moreover, social media lets you connect with local developers and businesses that could offer insights to web design in Burlington. So, for instance, joining Burlington-based web design Facebook groups can teach you what local clients are looking for and how to adapt your work in a way that targets the locals markets.

Best social media sites to learn Programming

Traversy Media, YouTube: Practical and detailed video tutorials for in-depth understanding of Java Script programming.

When it comes to learning programming languages, there are so many tutorials available on YouTube with every framework you wanna learn. Long-form, in-depth tutorials on channels such as Traversy Media, The Net Ninja, and FreeCodeCamp that walk learners through the stages of coding in Python (and JavaScript, among others)

Moreover, YouTube channels also lie entire courses on various specialized concepts such front-end development, back-end development and web design solutions. By subscribing to these channels, you can develop a broad conceptual understanding of programming that will be invaluable for becoming adept at web design or even running your own Burlington web design firm.

1. Twitter Quick Tips & Industry News

Twitter is a great place to stay current on programming and web design trends. Quick Tips, Code Snippets & Industry Updates directly from developers. So following hashtags like #CodeNewbie or #100DaysOfCode can help you stay in touch with other learners and professionals.

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Reply to Twitter thread by industry leaders that can help you in the frames of topics, like now a day technology trends on responsive web design etc. Its continuous feed of knowledge when combined with regular learning and research can allow you to get some profound insight in the world of web design interfaces that can be incorporated in your projects.

2. Reddit: Crowdsourced Learning Communities

There is a goldmine of information on Reddit for those looking to learn about programming and web development.

Reddits: r/learnprogramming, r/webdev and r/coding (to ask questions, show what you have done so far or where to learn)

For those of you who want to know about state-of-the-art Burlington web design and other regional practices related to web development, this will also use region-specific subreddits so that should be ideal for getting in touch with professionals.

Reddit: Reddit is a blend of community advice and long form tutorials, which suits both mastering programming languages or succeeding in web development.

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3. Instagram and TikTok: Social media for learning visually through short tutorials.

Instagram and TikTok are really great places to learn new things, especially if you’re a visual learner like me! Several content creators post short, aesthetically pleasing coding tutorials which are also quite clear and easy to follow. You will find an array of tutorials from front-end developers to web solutions via hashtags like #CodeWithMe Or #ProgrammingTips, other trending types include; Mobile App Development and Web Design Solutions.

Each of these videos are bite-sized and if you follow them consistently, you will eventually develop a good coding foundation without making the learning experience boring. It reinforces the abstract programming ideas and adheres to visual learning.

Maximizing Learning on Social Media

1. Consistency is Key

Consistency is the most important thing while learning programming languages from social media. Establish a set schedule to learn and follow creators who upload regularly so you can keep advancing in your skills consistently. If not all already 2nd, consider to make a profile give attention only to your Insight account learnings follow #ProgrammingExperts in ##Tutorials & browse for many YouTube channels of value led content.

Doing this, with proper learning objectives and progress tracking, can be a useful tool for you to systematically gain more knowledge that you can then pitch as web design solutions or incorporate into your Burlington web design projects.

2. Practice What You Learn

You can learn a lot on social media theoretically but the most important to way of learning programming is, practice. And follow along with tutorials and code it out yourself. Work on small projects on the way, landing few smaller webpages to a complex responsive design. Your programming language depth grows the more you practice.

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It will enable you to take your skills and apply them in real-world scenarios, such as developing web design solutions for small businesses or provide a market for web development services in Burlington.

3. Participate in Challenges and Take Online Courses

Several social media platforms boast coding challenges like #100DaysOfCode, or tutorials offered by the creators. They are a great way to keep yourself engage, connect with other learners and build real world coding experience.

If you are serious about learning programming languages from social media, using this content right alongside courses on platforms like Coursera, Udemy and Code academy will give you a concrete learning experience in harmony with the social media.

Conclusion

Teaching programming languages off of social media is a modern, elastic manner by which even the most basic coding talents can be cultivated. Social media platforms are filled with resources whether you want to learn more about web design, app development or perhaps start your own Burlington web design business.

It has a plethora of information online ranging from youtube tutorials to the latest trends on twitter that can potentially turn you into a solid developer, who’d be willing to face the struggles existing in our IT world. Using social media to help make that breakthrough and create just the tempo you need to starting a successful career in programming means practicing on a regular basis, interacting with communities and really playing smart based on what you learn.

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MBTI® Global Step and Step II Certification Program

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Anahat Organisation Development Consultancy Private Limited

Joined on 21 Jul 2025

Event Information

Anahat’s 4-day MBTI® Global Step I & Step II Certification Program empowers you with the strategic edge to decode human behaviour, understand personality types, shape teams and leadership, and elevate organizational culture that drives performance.

This certification program is a comprehensive education in the globally respected MBTI®- designed for beginners. It covers Type theory, and key applications of the assessment. This MBTI® Global Step I & Step II Certification Program enables you to apply research-backed insight to tackle key organisational challenges.

The MBTI® instrument is the most widely used personality assessment in the world. More than 2 million assessments are administered to individuals annually. It is used by 89 of the Fortune 100 companies. The MBTI® instrument enables personal and organizational transformation by giving people a powerful tool to improve how they communicate, learn and work. Click here to learn more.

Program Details

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The MBTI® Certification program teaches participants how to professionally and ethically administer and interpret the MBTI® instrument. This four- day certification program provides participants instruction in Type theory and key MBTI® applications, broken down into an easily understandable format. During the program you will learn:

•The origins and background of the Myers-Briggs Type Indicator®, how to successfully administer the assessment to individuals and teams

•Technical aspects of the MBTI® assessment, including information about the construction of the instrument and its reliability and validity How to deliver MBTI® feedback and personality insights to individuals and groups, using the results for personal and team development, coaching, Leader development and more

•An understanding of your personality preferences, and how they affect personal and professional relationships.

•How MBTI® preferences combine dynamically to add depth and understanding to personality differences.

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•Practical, ethical, and effective applications of the MBTI® Step &Step assessments.

You will need to pass the qualifying exam after the program. in order to demonstrate adequate understanding of the course material. Upon successful completion of the program, you will be eligible to purchase and use the MBTI® assessments and reports through Anahat. You will also receive a certificate from The Myers-Briggs Company Asia Pacific, indicating your eligibility to use the MBTI® instrument.

Anahat specializes in training and development and is a distributor of psychometric instruments in India. Anahat’s consulting offerings include coaching, OD interventions and training in the areas of leadership, collaboration and change management. Anahat has certified more than 2000 people on the use of instruments such as the MBTI®, FIRO-B®, Stro Interest Inventory, Saville Assessment and CPI2 . Anahat represents The Myers-Briggs Company, the publisher of the MBTI instrument in India. To know more, visit us at www.anahat.in or write to us at info@anahat.in.

The Myers-Briggs Company, based in California, US, is a world leader in personality, career, and organizational development assessments. It is best-known as the publisher of MBTI®, FIRO-B®, C and Strong assessments.

The Myers-Briggs Type Indicator® (MBTI® Certification Program prepares you to use and interpret the MBTI® instrument. Training in the MBTI® Step assessment provides more in-depth insight into an individual’s personality type and behavior using 20 additional facets. The four-day workshop is highly interactive and provides many opportunities for you to practice presenting the MBTI® instrument and interpreting results in a variety of situations: with groups, with individuals, and in coaching.

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The MBTI® Instrument Trusted by 89% of Fortune 100 companies and taken by 2.7 million people every year in more than 20 languages, Myers-Briggs Type Indicator® (MBTI®) assessment helps people gain insights about themselves and how they interact with others—improving how the communicate, learn, and work.

The MBTI® assessment makes Carl Jung’s theory of psychological type both understandable and highly practical by helping individuals identify their preferences in four areas. Know more about MBTI®.

Why should you be interested in the MBTI® Instrument?

• Versatile and wide range of applications: The MBTI® framework’s versatility makes it very useful across application areas like team building, leadership development, conflict management, stress management, career transitions, and more.

• Well researched, reliable and valid: With over 6decades of research backing it, the MBTI® instrument is very reliable and has been validated across many application areas in the organizational context.

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• Simple framework: Simple and easy to understand framework and reports that provide a common language for describing how individuals interact with each other.

Why get certified?

• Gain a better understanding of your and others ‘personality preferences and how they affect personal and professional relationships.

• Deliver effective talent development programs with a greater understanding of your people, organization.

• Help students make better education decisions by understanding their preferences. Teams, and career personality

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• Expand your coaching toolkit, so that you can help others be their best.

About the Trainers

*CS Mahesh, Founder Director at Anahat and a Master trainer for MBTI® certification programme, has certified over 2000 professionals in the use of psychometric instruments like the MBTI®, FIRO-B®, Strong®, CPI2, and the SavilleConsulting suite of assessments. He is also certified on the EQ-i 2.0.

Janaki Venkat, Founder Director at Anahat and a Master trainer for MBTI® certification programme, is an executive coach with over 1000 hours of coaching experience. She is also a Master Trainer for psychometric instruments like the Saville Assessments, FIRO-B®, Strong®, CPI2and EQ-i 2.0.

*Please note that either one of Mahesh or Janaki will be the trainer for the programme depending on availability.

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Venue

This event is hosted on an Online Platform

You will receive joining details after the registration.

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