Real Estate

Estée Lauder Scion’s $200 Million Asking Price: Is it Worth It?

Published

3 years ago

March 7, 2023

Jack Williams

If you’re a beauty enthusiast, then you’ve undoubtedly heard of the iconic Estée Lauder brand. But did you know that one of the family members behind this legendary company is selling their luxurious estate for a whopping $200 million? It’s a price tag that has raised eyebrows and sparked debate in the real estate and business worlds alike. So, we’re here to delve into the nitty-gritty details of this high-stakes sale – is it worth such an astronomical amount? Let’s find out!

Who is Estée Lauder?

If you’re a fan of high-end cosmetics, then you’ve probably heard of Estée Lauder. She’s the founder of the eponymous company that bears her name, and she’s responsible for bringing some of the world’s most luxurious beauty products to market.

So, who is Estée Lauder? She was born in New York City in 1908 to Hungarian immigrants. Her father ran a successful hardware store, and her mother was a homemaker. Growing up, she was fascinated by her mother’s beauty rituals and would often sneak into her bedroom to try on her makeup.

After graduating from high school, she married Joseph Lauter (later changed to Lauder), and the couple had two sons. In 1946, they founded the Estée Lauder Company with just four products: skin care lotion, cleansing oil, skin tonic, and crème pack.

The company quickly gained a following among Hollywood celebrities and socialites, and it wasn’t long before Estée Lauder’s products were being sold in high-end department stores across the country. Today, the company is worth an estimated $11 billion, and its namesake founder is considered one of the most influential women in the history of cosmetics.

What is her $200 million asking price?

In May of 2018, Estée Lauder heiress Aerin Lauder announced that she was selling her East Hampton estate for $200 million. The asking price for the property- which includes a 13-bedroom main house, guesthouse, pool house, and 12 acres of land- set a new record for the Hamptons.

While some have questioned whether or not the estate is worth the hefty price tag, others say that it’s a fair asking price given the amenities and location of the property. If sold at the listing price, the estate would be one of the most expensive homes ever sold in the Hamptons.

So what exactly is included in Aerin Lauder’s $200 million ask? Let’s take a closer look:

-The main house is 13 bedrooms, each with its own en suite bathroom. There is also a spacious living room, formal dining room, family room, and billiards room.
-The guesthouse includes two bedrooms, two bathrooms, and a kitchenette.
-The pool house comes complete with a gym, sauna, full bath, and changing rooms.
-Outside, there are 12 acres of manicured gardens and grounds, a tennis court, heated pool with cabana, and several outdoor entertaining spaces.

For anyone looking for an opulent estate in one of the most prestigious locations in the country, Aerin Lauder’s $200 million ask may very well be

Is it worth it?

The Estée Lauder company was founded in 1946 by Estée Lauder and her husband, Joseph. Since its inception, the company has been known for its high-quality products and luxurious packaging. Today, Estée Lauder is one of the most recognized names in the beauty industry, with a wide range of products that are available in department stores and online.

Despite the company’s success, there is no denying that its products come with a hefty price tag. So, is it worth it?

When it comes to luxury beauty products, there is no denying that you are paying for the quality and prestige that comes with the brand. Estée Lauder’s products are no exception – they are well-made and use only the best ingredients. In addition, the company offers a wide range of products for different skin types and concerns, so you are sure to find something that suits your needs.

Yes, Estée Lauder’s products come with a higher price tag than drugstore brands. But if you are looking for quality cosmetics that will make you look and feel your best, then they are definitely worth the investment.

How to achieve the Estée Lauder look for less

If you’re looking to get the Estée Lauder look without spending a fortune, there are a few things you can do. First, invest in some quality skincare products. Estée Lauder is known for their luxurious skincare products, so splurging on a good cleanser, toner, and moisturizer is a must. Secondly, don’t be afraid to experiment with makeup. Estée Lauder has some great makeup products that can help you achieve a natural, flawless look. Finally, remember that less is more. Estée Lauder’s style is all about simplicity and elegance, so don’t go overboard with your makeup or clothes. If you follow these tips, you’ll be well on your way to achieving the Estée Lauder look for less!

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As the daughter of one of the most iconic names in the beauty world, it’s no surprise that Aerin Lauder’s Manhattan apartment is stunning. But with a $9.95 million asking price, is it really worth it?

The three-bedroom, four-bathroom home is located in the coveted Crane Building on Fifth Avenue, and features beautiful views of Central Park. The apartment has been meticulously renovated, and includes luxurious finishes like marble countertops and herringbone floors.

There’s no doubt that the apartment is stunning, but at nearly $10 million, it’s definitely not cheap. So, is it worth it? Only you can answer that question.

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This is the first in a series of articles exploring the value of high-end homes.

In today’s market, there are a number of factors to consider when valuing a home. Location is always important, but what about the actual physical structure of the home? Is it worth paying more for a home that has been well-maintained and updated, or is it better to buy a fixer-upper and put your own personal stamp on it?

And then there are the amenities. A million dollar home might have a great view, or be located in a prestigious neighbourhood. But what if it comes with an astronomical price tag? Is it worth paying more for a home that comes with all the bells and whistles?

This week, we’re taking a closer look at one particular property – an estate in East Hampton that was once owned by Estée Lauder scion Ronald Lauder. The current asking price for the property is $45 million, and it includes 11 acres of land, a 9,000 square foot main house, guest house, pool house, tennis court, and stables.

So what makes this property worth its hefty price tag? Let’s take a look at some of the key factors:

Location: The Hamptons are considered one of the most desirable locations in the United States. This particular property is located in East Hampton Village, which is known for its quaint shops and restaurants. It’s also just minutes from some

Author

Jack Williams

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Business

How to List Your Property for Rent: A Step-by-Step Guide

Published

6 days ago

January 14, 2026

TenantDen

Listing a property for rent may sound simple, but doing it the right way makes a big difference. A well-made listing attracts better tenants, reduces vacancy time, and saves you effort later. Many property owners struggle because they rush the process or miss key details. This guide explains how to list property for rent step by step, using clear and practical advice.

Why Listing Your Property the Right Way Matters

Your rental listing is the first impression for potential tenants. It informs them of what to expect and whether your property meets their needs. A poorly listed property can result in low interest, wasted inquiries, or attracting the wrong tenants.

When you list your property the right way, you:

Reach serious and relevant renters
Get better quality inquiries
Rent out faster
Avoid confusion and repeated questions

Prepare Your Property Before You List

Before you list property for rent, make sure the home is ready.

Clean and Fix Small Issues

Tenants notice details. Clean the property thoroughly. Fix leaky taps, broken switches, or chipped paint. Small repairs improve trust and value.

Decide the Right Rent

Check similar properties in your area. Look at size, location, and amenities. Setting a fair rent helps you attract more renters quickly.

Write a Clear and Honest Property Description

Your description should be simple and accurate. Avoid exaggeration. Focus on what renters care about most.

What to Include

When you list property for rent, include:

Property type (house, apartment, room)
Number of bedrooms and bathrooms
Size of the property
Monthly rent and deposit
Location and nearby landmarks
Available move-in date

Short sentences work best. Clear information builds trust.

Use High-Quality Photos

Photos are one of the most important parts of a rental listing.

Tips for Better Photos

Use natural daylight
Clean rooms before taking pictures
Capture all key areas
Avoid blurry or dark images

Good photos increase views and inquiries. They help renters imagine living there.

Highlight Key Features and Amenities

Renters often scan listings quickly. Make it easy for them.

Use bullet points for features such as:

Parking availability
Furnished or unfurnished
Balcony or garden
Air conditioning or heating
Pet policy

This makes your listing easier to read and compare.

Choose the Right Platform to List

Where you list matters as much as how you list.

Look for platforms that:

Attract active renters
Are easy to use
Allow you to list rental property for free
Offer inquiry and lead management

Free listing platforms reduce cost and risk. They are ideal for first-time landlords and independent property owners.

Be Clear About Rules and Preferences

Transparency saves time. If you have specific rules, mention them clearly.

Examples:

No smoking
Pets allowed or not
Family or working professionals preferred

This filters out unsuitable inquiries and helps you connect with the right tenants.

Respond Quickly to Inquiries

Once your listing is live, inquiries will start coming in. Speed matters.

Why Fast Responses Help

Renters often contact multiple listings
Quick replies show professionalism
Faster replies increase booking chances

Using one dashboard to manage inquiries makes this easier and more organized.

Review Applications Carefully

Do not rush the final decision.

When reviewing applications:

Check basic tenant details
Ask relevant questions
Verify documents if needed

Choosing the right tenant reduces future problems and ensures a smooth rental experience.

Update or Improve Your Listing if Needed

If you are not getting enough responses, review your listing.

Ask yourself:

Are the photos clear and attractive?
Is the rent competitive?
Is the description complete?

Small updates can improve visibility and results.

Common Mistakes to Avoid

Many property owners make simple mistakes when they list property for rent.

Avoid:

Posting incomplete details
Using poor-quality photos
Setting unrealistic rent
Ignoring inquiries
Listing on the wrong platforms

Fixing these mistakes can improve your success quickly.

Final Takeaway

Learning how to list property for rent the right way is about clarity, preparation, and consistency. Prepare your property well. Write a clear description. Use good photos. Choose the right platform where you can list rental property for free. Respond fast and screen tenants carefully.

A strong listing attracts the right renters and saves time. When done correctly, renting out your property becomes simple, smooth, and stress-free.

A strong listing attracts the right renters and saves time. It also reduces back-and-forth communication and avoids unnecessary follow-ups. When your listing is clear and complete, tenants understand the property better before reaching out. This leads to more serious inquiries and fewer mismatches.

Taking time to prepare your property creates a positive impression. Clean spaces, working fixtures, and small repairs show that the property is well maintained. This builds trust and encourages renters to take the next step. Clear photos and honest details help renters feel confident about their choice.

Choosing the right platform is equally important. A platform that allows you to list rental property for free helps you save money while reaching active renters. It also gives you flexibility to update your listing anytime. Managing inquiries from one place keeps everything organized and reduces stress.

Author

TenantDen

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Business

The Importance of Professional Lift Installation in Urban Singapore

Published

6 days ago

January 14, 2026

sophietremblay

In today’s urban landscapes, elevators are essential components that define the functionality and experience of buildings. They significantly impact accessibility, safety, traffic flow, and user interactions.

In densely populated cities, lift systems are not just a convenience; they are critical infrastructures that facilitate daily movement and interactions among residents and visitors alike.

The Growing Need for Professional Lift Installation

As Singapore undergoes rapid urbanization, the demand for consistent and compliant lift systems has surged. Professional lift installation is no longer an option but a necessity in this fast-evolving built environment. This specialized service combines planning, regulatory compliance, and precision engineering to enhance both residential and business developments.

Understanding Professional Lift Installation

Professional lift installation involves a comprehensive, step-by-step process executed by highly qualified specialists. This process includes:

Effective Planning: Working closely with architects and engineers to ensure the lift systems align with the overall building structure.
Design: Creating a tailored lift design that suits the specific requirements of the building.
Installation and Testing: Installing the lift system, followed by rigorous testing to ensure it meets all safety regulations.
Certification: Obtaining necessary certifications before the lift is made available for public use.

This thorough approach assures the reliability and safety of lift systems, ensuring they function optimally in various environments.

The Singapore Context

Singapore’s skyline is dominated by high-rise buildings, creating unique challenges for vertical mobility. The demand for reliable lifts is high, and safety expectations are stringent. The government has established a set of precise lift regulations to maintain project quality. Compliance with these standards is vital to ensure user safety and optimal performance.

Key Aspects of Professional Installations in Singapore

Adherence to Safety Codes: Professional installers rigorously comply with guidelines set by the Singapore Civil Defence Force (SCDF), Building and Construction Authority (BCA), and Ministry of Manpower (MOM). This compliance minimizes risks associated with lift operations.
Location Evaluation and Planning: Each building has unique challenges. Detailed site surveys and feasibility studies are critical for effective planning, taking into account shaft sizes, load demands, and traffic flow.
Integration of Advanced Technology: Modern lift systems incorporate intelligent solutions, including regenerative drives and destination-based dispatch systems, enhancing both energy efficiency and user experience. These systems are designed to run smoothly and minimize wear over time.

The Science of Lift Installation

Understanding how lift systems work is essential for stakeholders involved in the installation process. A systematic approach ensures compatibility and reliability.

Pre-Design and Planning

The process starts with discussions among stakeholders to assess construction layouts and regulatory restrictions. This stage ensures that functional and compliance requirements align.

Installation Process

The installation process includes:

Mechanical and Electrical Setup: This involves installing guide rails, cabins, electrical systems, controls, and safety devices.
Testing and Certification: The lift undergoes rigorous testing, including load and speed tests, followed by independent inspections to verify compliance before handover.

This structured methodology safeguards both users and building owners, ensuring a smooth operation of lift systems.

Benefits of Professional Lift Installation

Enhanced Safety and Compliance

Professional installations significantly reduce operational risks through certified processes that meet legal safety requirements, providing peace of mind for occupants and owners alike.

Cost-Effectiveness and Long-Term Performance

Well-installed systems typically experience fewer failures, reducing maintenance costs. Energy-efficient components not only lower operational expenses but also contribute to the system’s overall longevity and performance.

Quality Assurance and Transparency

Professional teams maintain detailed documentation and provide regular progress reports to stakeholders. This transparency fosters credibility and accountability throughout the project.

Selecting a Professional Installer

When choosing a lift installation contractor, it is essential to verify their credentials and experience. Look for:

Proper licensing
Previous work references
Knowledge of local regulations

Understanding the cost factors involved is also crucial, as installation expenses can vary based on building height, design specifics, and maintenance packages.

The Future of Lift Installation

As technology advances, the development of smart elevators equipped with data-driven controls and predictive maintenance integration is gaining traction. These innovations lead to energy-efficient designs that meet environmental standards and enhance user experiences.

Conclusion

Professional lift installation is a vital element in the modern architectural landscape of Singapore. It ensures safety, compliance, and reliability in an urban setting characterized by vertical growth. By employing structured processes and advanced technology, professional lift installation fosters sustainable building performance and enhances user mobility.

FAQs

What does professional lift installation involve?
It encompasses planning, design, installation, testing, and certification processes that comply with local safety standards.

Why are lift regulations important?
They ensure user safety, system reliability, and adherence to standards outlined by local authorities.

How long does the installation process take?
The timeline varies based on building size and lift type but can be expedited through effective planning.

Do professional installations lead to fewer maintenance issues?
Yes, properly installed systems generally experience fewer breakdowns, supporting smoother long-term maintenance.

Are smart elevator systems becoming common?
Yes, their adoption is increasing due to benefits like energy efficiency and enhanced user control.

Author

sophietremblay

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Business

Brand New Houses in Jordan Springs | Your Sanctuary Awaits

Published

1 week ago

January 13, 2026

johanliebert

Escape to Serenity in Jordan Springs

In a world filled with noise and constant demands, you can find true luxury in a home that serves as your personal sanctuary—specifically, a place where its very design weaves in peace. For example, a brand new house in Jordan Springs offers more than just shelter; more importantly, it provides a serene retreat where modern living meets tranquility.

Builders craft these homes within a thoughtfully planned community, which nestles among abundant green spaces. Furthermore, the area is designed for quiet enjoyment, ultimately to be your haven.

Ultimately, you can discover a lifestyle where calm is the foundation, and every detail contributes to your sense of security and well-being.

Designed for Calm: Architecture That Soothes the Soul

A brand new home in Jordan Springs is intentionally designed to foster peace and relaxation from the moment you step inside.

Tranquil, Light-Filled Spaces: Expansive windows and thoughtful orientation bathe interiors in natural light, creating bright, airy rooms that feel uplifting and calm. Open-plan living areas offer unobstructed sightlines and a sense of flow, reducing visual clutter and mental noise.
Acoustic Design for Quiet Enjoyment: Superior sound insulation between rooms and from external noise ensures your home remains a quiet refuge. Enjoy peaceful mornings, focused work-from-home hours, and uninterrupted relaxation without the intrusion of neighborhood sounds.
Private Outdoor Sanctuaries: Seamless transitions to private courtyards, landscaped gardens, or quiet balconies extend your living space into the open air. These personal outdoor areas become your private escape for morning coffee, evening reading, or simply listening to the birds.

A Community That Prioritizes Peaceful Living

Jordan Springs is more than a suburb—it’s a master-planned environment where serenity is a community value.

Abundance of Green Space for Mental Restoration: With over 50 hectares of parks and reserves, nature is always within reach. The simple act of a walk along a tree-lined trail or time spent in a quiet park provides a powerful antidote to daily stress, promoting mental well-being for the whole family.
Safe, Walkable Neighbourhoods: Wide, pedestrian-friendly streetscapes, safe playgrounds, and a low-traffic design create an environment where children can play freely and adults can stroll in peace, fostering a profound sense of safety and community.
Convenience Without the Chaos: The Jordan Springs Central town centre provides all essential amenities close by, eliminating the stress of long, congested trips for groceries or errands. Peace of mind comes from having what you need within a calm, easy reach.

The Sanctuary Benefits of “Brand New”

Choosing a brand new home inherently contributes to a more peaceful, worry-free lifestyle.

A Fresh, Uncluttered Start: Move into a space that is pristine and untouched, free from the residual energy or wear of previous occupants. A blank canvas allows you to create a personalized, harmonious environment without the burden of immediate updates or renovations.
Reliability That Brings Peace of Mind: New plumbing, electrical, roofing, and appliances mean dramatically fewer worries about unexpected breakdowns or urgent repairs. The comprehensive builder warranties provide a long-term safety net, allowing you to truly relax and enjoy your home.
Effortless, Low-Maintenance Living: Modern materials and smart design minimize upkeep. Spend your time living in your sanctuary, not constantly maintaining it. Easy-care gardens and durable finishes mean your weekends are reserved for rejuvenation, not chores.

An Investment in Your Wellbeing

Securing a sanctuary is one of the most valuable investments you can make in yourself and your family.

A Foundation for Health and Happiness:

A peaceful home environment directly reduces stress, improves sleep, and enhances overall quality of life. It becomes the stable base from which your family can thrive.
Lasting Value in a Desirable Locale:

A serene, modern home in the highly sought-after Jordan Springs community is a timeless asset. The demand for such balanced, amenity-rich living ensures your sanctuary is also a wise financial investment for the future.

Energy and Resource Autopilot:

Smart meters and automation can run high-energy appliances during off-peak solar generation or cheaper tariff periods. Rainwater tanks with auto-top-up from the mains ensure the garden is watered without you lifting a hose.
Maintenance Alerts and Management:

Premium builds may include systems that monitor filter life in range hoods or water softeners, alerting you via an app before performance declines. A digital home manual keeps all appliance warranties, paint codes, and service contacts in one searchable place.
Community Convenience:

Leveraging strata services for bulk-billed internet, shared electric vehicle charging bookings, or even optional cleaning or gardening services can offload entire categories of life-admin.

Find Your Peace with NewSquares

We connect you with brand new houses in Jordan Springs. These homes are not just for living. They are designed for restorative, peaceful living.

At NewSquares, we specialise in identifying properties. We look for homes that aren’t just new. They are next-generation. We understand the features that signify true future-proofing. We can guide you to brand new houses in Jordan Springs. These homes are built for the world to come.